Event Tracking Overview

Event Tracking is a new method available in the ga.js tracking code that you can use to record user interaction with website elements, such as a Flash-driven menu system. This is accomplished by attaching the method call to the particular UI element you want to track. When used this way, all user activity on such elements is calculated and displayed as Events in the Analytics reporting interface. Additionally, pageview calculations are unaffected by user activity tracked using the Event Tracking method. Finally, Event Tracking employs an object-oriented model that you can use to collect and classify different types of interaction with your web page objects.

By contrast, tracking web page objects using the urchin.js tracking code requires virtual URL creation and provides no object hierarchy. With the legacy urchin.js code, user interaction with page objects is calculated and displayed as part of total page views to your site, and no distinction is made between actual and virtual pageviews.

With ga.js, you would commonly apply Event Tracking to:

• Any Flash-driven element, like a Flash website, or a Flash Movie player
• Embedded AJAX page elements
• Page gadgets
• File downloads
• Load times for data

This document assumes familiarity with Google Analytics Tracking Code (GATC) configuration. Additionally, you must have the ga.js tracking code installed on those pages where you configure Event Tracking as described here. For more information on tracking your site using the GATC, see the Tracking Sites guide as well as the documentation in the Analytics Concepts section of this site.

埃里克森：你认为现在有什么技术趋势可以引领我们走出经济危机？

欧德宁：美国社会的自动化程度已经比较高，个人电脑的家庭普及率也已经很高。可以说，只要一个家庭想要电脑，那么他们肯定就会拥有一台电脑。很难想象为大众所需且有足够能力带领我们走出经济危机的”下一个伟大的技术”究竟会是什么。问题的关键在于房地产市场。只要房地产市场不出现转机，情况就会继续恶化。而当情况开始转好时，就会发生新的变革。（编译/长歌）

2008-11-06

转换跟踪如何与 Google Analytics（分析）协同作用？

就以下两点而言，转换跟踪与 Google Analytics（分析）是相似的：两者都用于跟踪网站上的活动；都要求在网页上粘贴 JavaScript 代码段。但是，它们属于不同的产品，并且不会共享任何数据。

在同一网站上使用转换跟踪和 Google Analytics（分析）是很常见的，这并不会在两个产品之间引发问题或者相互影响。

了解有关转换跟踪和 Google Analytics（分析）的比较详情。

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