iAmFisher \u901a\u8fc7 Google \u9605\u8bfb\u5668\u53d1\u9001\u7ed9\u60a8\u7684\u5185\u5bb9\uff1a<\/h3>\n<\/div>\n <\/div>\n <\/div>\n\n\n社交网站不是盈利商务<\/a><\/div>\n<\/h2>\n\u4e8e 09-1-16 \u901a\u8fc7 www.techreviewchina.com<\/a> <\/div>\n <\/p>\n
\n\u4f5c\u8005\uff1a\u6ce2\u8fde\u7279\u00b7\u4e4c\u65af\u5854\u7279\u00a0\u00a0 <\/div>\n<\/p><\/div>\n\nWeb 2.0\u2014\u2014\u8fd9\u4e2a\u9760\u7528\u6237\u5efa\u7acb\uff0c\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\uff0c\u7531\u7528\u6237\u7ba1\u7406\u7684\u82f1\u7279\u7f51\u68a6\u60f3\u2014\u2014\u5df2\u7ecf\u5151\u73b0\u4e86\u51e0\u4e4e\u6240\u6709\u7684\u627f\u8bfa\uff0c\u9664\u4e86\u5229\u6da6\u3002\u4f5c\u4e3aWeb 2.0\u6700\u6709\u524d\u9014\u7684\u7f51\u7ad9\u5f62\u5f0f\uff0c\u793e\u4ea4\u7f51\u7ad9\u7a76\u7adf\u4f1a\u4e0d\u4f1a\u5728\u67d0\u5929\u5f00\u59cb\u8d62\u5229\u5462\uff1f<\/strong><\/span><\/p>\n![](\"http:\/\/www.mittech.cn\/uploadfile\/zh\/uploadfile\/200810\/20081016124939146.jpg\")
<\/a><\/span><\/p>\n\u3010\u656c\u8bf7\u6b23\u8d4f\uff1a2007\u5e74\u6625\uff0c\u753b\u5bb6David Choe\u5728Facebook\u4f4d\u4e8e\u7845\u8c37Palo Alto\u7684\u5899\u58c1\u4e0a\u4f5c\u7684\u753b\u3002\u3011<\/span><\/p>\nKickapps \u662f\u4e00\u4e2a80\u4eba\u7684\u65b0\u521b\u793e\u4ea4\u7f51\u7ad9\u516c\u53f8\u3002\u603b\u516c\u53f8\u9601\u697c\u5f0f\u7684\u529e\u516c\u5ba4\u5c31\u5728\u7ebd\u7ea6\u7b2c\u4e94\u5927\u9053\u65c1\u8fb9\u3002\u5728\u4e0d\u5230\u4e24\u5e74\u7684\u65f6\u95f4\u91cc\uff0c\u8fd9\u4e2a\u516c\u53f8\u4e3a\u4e24\u4e07\u591a\u4e2a\u793e\u4ea4\u7f51\u7ad9\u2014\u2014”\u8ff7\u4f60facebook”\u2014\u2014\u5efa\u7acb\u4e86\u57fa\u672c\u7f51\u9875\u6784\u67b6\uff0c\u5176\u6708\u70b9\u51fb\u7387\u603b\u6570\u8fbe\u5230\u4e863\u4ebf\u3002\u800c\u4f60\u591a\u534a\u5bf9\u8fd9\u4e2a\u516c\u53f8\u95fb\u6240\u672a\u95fb\u3002<\/span><\/p>\nKickApps\u7684\u66dd\u5149\u7387\u6bd4\u8d77Facebook\u8fd9\u6837\u7684\u884c\u4e1a\u5de8\u4eba\u6765\u4e0d\u8fc7\u4e5d\u725b\u4e00\u6bdb\uff0c\u4f46\u5b83\u7684\u6210\u957f\u901f\u5ea6\u5df2\u7ecf\u8db3\u591f\u5f15\u8d77\u98ce\u9669\u6295\u8d44\u7684\u6ce8\u610f\u3002\u6bd4\u5982Spark Capital\u548cPrism Venture Works\u3000\u8fd9\u6837\u7684\u6295\u8d44\u516c\u53f8\u5df2\u7ecf\u7ed9KickApps\u6ce8\u5165\u4e861800\u4e07\u7f8e\u5143\u7684\u542f\u52a8\u57fa\u91d1\uff0c\u671f\u5f85\u4e00\u4e2a\u5de8\u989d\u4e0a\u5e02\u878d\u8d44\u4f5c\u4e3a\u56de\u62a5\u3002KickApps\u7684\u8f6f\u4ef6\u5e2e\u52a9\u5ba2\u6237\u516c\u53f8\u8fc5\u901f\u7684\u5efa\u8d77\u81ea\u5df1\u529f\u80fd\u7c7b\u4f3cFacebook\u548cMySpace\u7684\u793e\u4ea4\u7f51\u7ad9\u3002KickApps\u7684\u5ba2\u6237\u5305\u62ec\u5730\u65b9\u7535\u53f0\u3001\u62a5\u7eb8\u3001\u5168\u56fd\u6027\u7535\u89c6\u53f0\u5982NPR\u3001ABC\u3001AutoByTel\u3001Harley-Davidson\u53ca Kraft\u7b49\u54c1\u724c\u3002\u8fd9\u4e9b\u516c\u53f8\u5e0c\u671b\u901a\u8fc7\u81ea\u5df1\u7684\u793e\u4ea4\u7f51\u7ad9\u7ed9\u53c2\u4e0e\u8005\u4eec\u4e00\u4e2a\u805a\u96c6\u7684\u5730\u65b9\uff0c\u8ba9\u4ed6\u4eec\u53ef\u4ee5\u5206\u4eab\u81ea\u5df1\u5bf9\u4e00\u4e2a\u56e2\u961f\u3001\u4ea7\u54c1\u6216\u8005\u4efb\u4f55\u4e1c\u897f\u7684\u70ed\u60c5\u3002<\/span><\/p>\nKickApps\u7684CEO\u53ebAlex\u3000Blum\uff0c\u66fe\u4f9b\u804c\u4e8eJumpTV\uff0c\u4e00\u4e2a\u5728\u7ebf\u4f53\u80b2\u7535\u89c6\u53f0\u3002”\u6211\u4eec\u8fd9\u4e2a\u529e\u516c\u5ba4\u670935\u4e2a\u7a0b\u5e8f\u5458\uff0c” Blum\u4e00\u8fb9\u8bf4\u4e00\u8fb9\u9886\u7740\u8bb0\u8005\u7a7f\u8fc7\u4e00\u5927\u7247\u529e\u516c\u684c\u548c\u8d85\u5e73\u7535\u8111\u663e\u793a\u5668\uff0c”\u4f46\u6211\u4eec\u53ea\u6709\u4e24\u4e2a\u5e02\u573a\u8425\u9500\u4eba\u5458\u3002\u6211\u4eec\u6839\u672c\u4e0d\u9700\u8981\u82b1\u529b\u6c14\u63a8\u9500\u6211\u4eec\u7684\u4ea7\u54c1\u3002”<\/span><\/p>\n\u548c\u5927\u90e8\u5206\u98de\u901f\u53d1\u5c55\u7684\u793e\u4ea4\u7f51\u7ad9\u4e00\u6837\uff0cKickApps\u514d\u8d39\u8d60\u9001\u4ed6\u4eec\u7684\u4ea7\u54c1\uff0c\u800c\u5e0c\u671b\u7531\u6b64\u5efa\u7acb\u7684\u670d\u52a1\u4f53\u7cfb\u53ef\u4ee5\u5e26\u6765\u5e7f\u544a\u6536\u5165\u3002\u8fd9\u4e00\u6a21\u5f0f\u4e0d\u7531\u8ba9\u4eba\u60f3\u8d77\u5f53\u5e74\u7684\u7f51\u7edc\u6ce1\u6cab\uff1a\u5148\u5efa\u7acb\u7528\u6237\u57fa\u7840\uff0c\u7136\u540e\u5e0c\u671b\u7c4d\u6b64\u8d5a\u94b1 \u2014\u2014\u4e0a\u5e02\u878d\u8d44\uff0c\u6216\u901a\u8fc7\u88ab\u6536\u8d2d\uff0c\u6216\u901a\u8fc7\u5356\u5e7f\u544a\u3002\u968f\u4e4b\u800c\u6765\u7684\u8bb0\u5fc6\u8fd8\u5305\u62ec\uff1a\u5982\u679c\u4ed6\u4eec\u4e0d\u63d0\u6536\u5165\uff0c\u90a3\u4e48\u8bf4\u660e\u5176\u6536\u5165\u4e0d\u503c\u4e00\u63d0\u3002<\/span><\/p>\n\u5927\u91cf\u7528\u6237\uff0c\u5c11\u91cf\u6536\u5165<\/strong><\/span><\/p>\n\u793e\u4ea4\u7f51\u7ad9\u662fWeb 2.0\u4e0a\u589e\u957f\u6700\u5feb\u7684\u4e00\u9879\u6d3b\u52a8\u3002Web 2.0\u662f\u7528\u6237\u4e2d\u5fc3\u56e0\u7279\u7f51\u7684\u7b80\u79f0\uff0c\u5176\u7279\u70b9\u662f\u6bcf\u4e2a\u7528\u6237\u53ef\u4ee5\u516c\u5f00\u5730\u6539\u52a8\u5176\u4ed6\u7528\u6237\u7684\u4e0a\u4f20\u5185\u5bb9\uff0c\u4e0d\u7ba1\u662f\u767e\u79d1\u5168\u4e66\u6761\u76ee\u8fd8\u662f\u6444\u5f71\u96c6\u3002\u793e\u4ea4\u7f51\u7ad9\u7684\u589e\u957f\u901f\u5ea6\u60ca\u4eba\uff0c\u800c\u4e14\u5df2\u7ecf\u6e17\u900f\u5230\u5927\u5c0f\u5404\u79cd\u7f51\u7ad9\u3002\u8fd9\u4e9b\u7f51\u7ad9\u4e5f\u968f\u7740\u7f51\u7edc\u5e73\u53f0\u7684\u9010\u6e10\u5f00\u653e\u800c\u8d8a\u6765\u8d8a\u7d27\u5bc6\u76f8\u8fde\u3002\uff08\u89c1”Who Owns Your Friends?”\uff09\u5c31\u8fde\u5c0f\u516c\u53f8\u4e5f\u5e73\u6b65\u9752\u4e91\u3002<\/span><\/p>\n\u4e3e\u4e2a\u4f8b\u5b50\uff0cNing\u662f\u4e00\u4e2a\u548cKickApps\u76f8\u4f3c\u7684\u516c\u53f8\uff0c\u4f46\u5176\u5ba2\u6237\u7fa4\u662f\u4e2a\u4eba\u800c\u975e\u516c\u53f8\u30022004\u5e74\uff0c\u7f51\u666f\u7684Marc Andreessen\u548c\u524d\u9ad8\u76db\u5206\u6790\u5e08Gina Bianchini\u5efa\u7acb\u4e86Ning\u3002\u5305\u62ecLegg Mason\u5728\u5185\u7684\u591a\u4e2a\u98ce\u9669\u6295\u8d44\u516c\u53f8\u5171\u4e3aNing\u7b79\u96c6\u4e86\uff11.04\u4ebf\u7f8e\u5143\u7684\u542f\u52a8\u8d44\u91d1\uff0e”\u6211\u4eec\u5df2\u5efa\u7acb\u4e86267,787\u4e2a\u7f51\u7ad9”\uff0c5\u6708\u7684\u65f6\u5019Bianchini\u6625\u98ce\u5f97\u610f\u5730\u8bf4\uff0c”\u800c\u6bcf\u4e00\u5929\u6211\u4eec\u90fd\u67091500\u52302000\u4e2a\u65b0\u7f51\u7ad9\u8bde\u751f\u3002”\u82f1\u7279\u7f51\u7528\u91cf\u7edf\u8ba1\u516c\u53f8ComScore\u62a5\u9053\u8bf4Ning\u6240\u6709\u7528\u6237\u7f51\u7ad9\u6240\u5728\u7684\u503c\u57df\u6bcf\u4e2a\u6708\u6709\uff1300\u4e07\u4e0d\u540c\u7528\u6237\u8bbf\u95ee\u3002<\/span><\/p>\n\u4e0e\u6b64\u540c\u65f6\uff0cBebo\uff0c\u4e00\u4e2a\u5728\u7f8e\u56fd\u4ee5\u5916\u7684\u56fd\u5bb6\u66f4\u6d41\u884c\u7684\u793e\u4ea4\u7f51\u7ad9\uff0c\u6bcf\u6708\u67092500\u4e07\u7684\u8bbf\u95ee\u8005\uff08\u7f8e\u56fd\u5728\u7ebf\u5728\u4eca\u5e743\u6708\u75288.5\u4ebf\u7f8e\u5143\u5c06\u5176\u4e70\u4e0b\uff09\u3002\u513f\u7ae5\u793e\u4ea4\u7f51\u7ad9Club\u3000Penguin\uff0c\u6bcf\u6708\u6709500\u4e07\u8bbf\u95ee\u8005\uff0c\u800c\u5546\u52a1\u793e\u4ea4\u7f51\u7ad9Linked In\u6bcf\u6708\u6709\u8fd1\uff1500\u4e07\u4e2a\u4e0d\u540c\u7684\u8bbf\u95ee\u8005\u3002<\/span><\/p>\n\u90a3\u90fd\u8fd8\u662f\u4e9b\u5c0f\u516c\u53f8\u3002\u6839\u636eComScore\u6700\u65b0\u62a5\u544a\uff0cFacebook\u622a\u81f32008\u5e741\u6708\u67093390\u4e07\u7528\u6237\uff0c\u6bd4\u4e0a\u5e74\uff11\u6708\u5dee\u4e0d\u591a\u7ffb\u4e86\u4e00\u756a\uff08\u4f46\u6bd42007\u5e7412\u6708\u4e0b\u964d\u4e862\uff05\uff09\u3002\u800cMySpace\u53c8\u6bd4Facebook\u7684\u7528\u6237\u7ffb\u4e86\u4e00\u756a\uff0c\u5728\u540c\u6708\u62e5\u6709\u8fd17200\u4e07\u7528\u6237\u3002<\/span><\/p>\n\u6d41\u884c\u5f52\u6d41\u884c\uff0c\u8fd9\u4e9b\u7f51\u7ad9\u5bf9\u4e8e\u8d5a\u94b1\u5374\u4f3c\u4e4e\u65e0\u80fd\u4e3a\u529b\u3002<\/span><\/p>\n\u53bb\u5e74\uff0c\u5fae\u8f6f\u4ee52.4\u4ebf\u7f8e\u5143\u8d2d\u5165\u4e86Facebook1.6\uff05\u7684\u6240\u6709\u6743\uff0c\u8ba9\u8fd9\u4e2a\u516c\u53f8\u7684\u4f30\u503c\u8fbe\u5230\u4e86\u8ba9\u4eba\u8d28\u7591\u7684150\u4ebf\u7f8e\u5143\u3002\u4f46Facebook\u4eca\u5e74\u5f88\u6709\u53ef\u80fd\u4f1a\u4e8f\u635f1.5\u4ebf\u3002\u8fd9\u6765\u81eaAll Things Digital\u516c\u53f8\u7684\u5206\u6790\u5e08Kara Swisher\u5728\uff11\u6708\u7684\u4e00\u4e2a\u7535\u8bdd\u4f1a\u8bae\u5f97\u5230\u7684\u4fe1\u606f\u3002All Things Digital\u662f\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u7684\u4e00\u5bb6\u5173\u8054\u7f51\u7ad9\uff0c\u81f4\u529b\u4e8e”\u6570\u5b57\u9769\u547d\u7684\u65b0\u95fb\u3001\u5206\u6790\u53ca\u8bc4\u8bba”\u3002\u8fd9\u4e00\u63a8\u8bba\u57fa\u4e8eFacebook\u7684EBIDA(\u5373\u5176\u8ba1\u5165\u5229\u606f\u3001\u6298\u65e7\u548c\u644a\u6d88\u4e4b\u524d\u7684\u8d62\u5229)\u9884\u6d4b\u4e3a\uff15000\u4e07\uff0c\u4f46\u5176\u8d44\u672c\u652f\u51fa\u9884\u6d4b\u4e3a2\u4ebf\uff0c\u5305\u62ec\u6dfb\u7f6e\u65b0\u7684\u4e3b\u673a\u3002<\/span><\/p>\nMySpace\u7684\u6bcd\u516c\u53f8Fox Internactive Media\uff08\u798f\u514b\u65af\u4e92\u52a8\u5a92\u4f53\uff09\u4eca\u5e74\u7684\u6536\u5165\u6bd4\u9884\u671f\u5c11\u4e86\uff11\u4ebf\uff0c\u5bfc\u81f4\u4ed6\u4eec\u7684\u9996\u5e2d\u6536\u5165\u5b98\u88ab\u89e3\u804c\u3002\u800c\u8c37\u6b4c\u4e5f\u5931\u671b\u800c\u5f52\u3002\u8c37\u6b4c\u57282006\u5e74\u4ee5\uff19\u4ebf\u7f8e\u5143\u8d2d\u4e70\u4e86MySpace\uff13\u5e74\u7684\u90e8\u5206\u5e7f\u544a\u6743\uff0c\u8ba9\u4ed6\u4eec\u53ef\u4ee5\u6839\u636e\u7528\u6237\u7684\u641c\u7d22\u5173\u952e\u5b57\u5728\u8fd9\u4e2a\u793e\u4ea4\u7f51\u7ad9\u4e0a\u520a\u767b\u5e7f\u544a\u3002”\u6211\u8ba4\u4e3a\u6211\u4eec\u8fd8\u6ca1\u6709\u627e\u5230\u5728\u793e\u4ea4\u7f51\u7ad9\u4e0a\u4f5c\u5e7f\u544a\u548c\u8d5a\u94b1\u7684\u6700\u4f73\u9014\u5f84”\uff0c\u8c37\u6b4c\u7684\u521b\u59cb\u4eba\u4e4b\u4e00Sergey Brin\u57282007\u5e74\u7b2c\uff14\u5b63\u5ea6\u7ed3\u679c\u51fa\u7089\u540e\u548c\u6295\u8d44\u8005\u7684\u7535\u8bdd\u4f1a\u91cc\u5982\u662f\u8bf4\u3002<\/span><\/p>\nNing\u4e0d\u516c\u5e03\u5176\u5e7f\u544a\u9500\u552e\u989d\u3002Bianchini\u552f\u4e00\u80af\u900f\u9732\u7684\u662f\uff1a”\u6211\u4eec\u62e5\u6709\u7684\u7f51\u7ad9\u6570\u91cf\u662f\u6211\u4eec\u7684\u5173\u952e\u6307\u6807\u3002”\u5982\u679cNing\u3001MySpace \u53caFacebook\u7684\u7ecf\u5386\u76f8\u4f3c\uff0c\u90a3\u4e48\u4ed6\u4eec\u7684\u5173\u952e\u6307\u6807\u6307\u51fa\u7684\u4ec5\u4ec5\u662f\u5927\u91cf\u7684\u7528\u6237\u3002<\/span><\/p>\nLookery\u662f\u4e00\u4e2a\u5e7f\u544a\u516c\u53f8\u3002\u4ed6\u4eec\u5411Facebook\u6279\u91cf\u8d2d\u8fdb\u5e7f\u544a\u4f4d\uff0c\u7136\u540e\u4ee5\u6bcf\u5c55\u793a1000\u6b21\u653613\u7f8e\u5206\u7684\u4ef7\u683c\u96f6\u552e\u8fd9\u4e9b\u5e7f\u544a\u4f4d\uff0c\u7528\u5e7f\u544a\u672f\u8bed\u6765\u8bb2\uff0c\u5c31\u662f$0.13CPM\uff08cost per thousand impressions\uff09\u3002 Facebook\u81ea\u5df1\u4e5f\u4ee5\u6700\u4f4e$0.15CPM\u7684\u4ef7\u683c\u96f6\u552e\u5e7f\u544a\u4f4d\u3002\u8fd9\u4e9b”\u793e\u4ea4\u5e7f\u544a”\u8ba9\u5e7f\u544a\u8005\u53ef\u4ee5\u9488\u5bf9\u7528\u6237\u7684\u5e74\u9f84\uff0c\u5730\u57df\u7b49\u7279\u5f81\u6709\u9488\u5bf9\u7684\u520a\u767b\u5e7f\u544a\u3002\u800cMySpace\u4e5f\u5728\u53bb\u5e74\u91cc\u628a\u5176\u5e7f\u544a\u4ef7\u683c\u4ece$3.25CPM\u964d\u5230\u4e86$2\u4ee5\u4e0b\u3002\u4f5c\u4e3a\u6bd4\u8f83\uff0c\u5728Mashable\uff0c\u4e00\u4e2a\u4e13\u95e8\u8bc4\u8bba\u793e\u4ea4\u7f51\u7ad9\u7684\u535a\u5ba2\uff0c\u4e00\u4e2a\u5e7f\u544a\u6839\u636e\u5176\u5927\u5c0f\u6536\u8d39$7CPM\u5230$33CPM\u3002\u9605\u8bfb\u5bf9\u8c61\u4e3a\u8d1f\u8d23\u516c\u53f8\u91c7\u8d2d\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u9ad8\u7ba1\u548c\u6280\u672f\u4eba\u5458\u7684\u7f51\u7ad9\u5e7f\u544a\u8d39\u6700\u4e3a\u6602\u8d35\uff0c\u6bd4\u5982TechnologyReview.com (\u79d1\u6280\u8bc4\u8bba)\uff0c\u5176\u5e7f\u544a\u8d39\u9ad8\u8fbe$70CPM\u3002<\/span><\/p>\n\u5c3d\u7ba1\u4ef7\u683c\u4f4e\u5ec9\uff0c\u793e\u4ea4\u7f51\u7ad9\u4e5f\u6ca1\u80fd\u5f15\u8bf1\u5230\u5e7f\u544a\u8005\u548c\u5a92\u4f53\u3002”\u5f88\u591a\u7684\u5e7f\u544a\u8005\u90fd\u5bf9\u8fdb\u5165MySpace\u72b9\u7591\u4e0d\u51b3\u3002”\u7ebd\u7ea6\u5e7f\u544a\u516c\u53f8OMD\u7684\u65b0\u5174\u5a92\u4f53\u603b\u76d1Anthony Acquisti \u8bf4\uff0c”\u5bf9\u4e8e\u4e00\u4e9b\u6709\u610f\u7684\u54c1\u724c\uff0c\u6211\u4eec\u751a\u81f3\u76f4\u622a\u4e86\u5f53\u7684\u544a\u8bc9\u4ed6\u4eec’\u8fd9\u4e0d\u662f\u4e2a\u597d\u4e3b\u610f'”\u3002<\/span><\/p>\n\u4e3a\u4ec0\u4e48\u5462\uff1f \u793e\u4ea4\u7f51\u7ad9\u5e7f\u544a\u5b58\u5728\u4e09\u4e2a\u4e3b\u8981\u95ee\u9898\uff1a\u6ce8\u610f\u529b\u3001\u9690\u79c1\u6743\u53ca\u5185\u5bb9\u3002<\/span><\/p>\n\u6ce8\u610f\u529b\u4e0d\u8db3<\/strong><\/span><\/p>\n\u57284\u6708\u7684\u6700\u540e\u4e00\u4e2a\u661f\u671f\uff0c\u7ea6400\u540d\u4e0e\u4f1a\u8005\u5728\u6d1b\u6749\u77f6\u7684Skirball\u6587\u5316\u4e2d\u5fc3\u53c2\u52a0\u4e86\u4e00\u4e2a\u884c\u4e1a\u4f1a\u8bae\uff0c\u8ba8\u8bba\u600e\u6837\u624d\u80fd\u4ece\u793e\u4ea4\u7f51\u7ad9\u8d5a\u94b1\u3002\u4f1a\u8bae\u6709\u4e00\u4e2a\u4e0d\u592a\u5f15\u4eba\u6ce8\u610f\u7684\u540d\u5b57\uff0cEconSM\uff0c\u5373\u793e\u4ea4\u5a92\u4f53\u7ecf\u6d4e\u7684\u7b80\u79f0\u3002<\/span><\/p>\n\u6b64\u6b21\u4f1a\u8bae\u7684\u76ee\u7684\u975e\u5e38\u660e\u663e\uff0c\u6b63\u5982\u8ba8\u8bba\u4f1a\u4e3b\u6301\u4eba\u4e4b\u4e00\u7684Kara Swisher\u5728\u5979\u7684\u535a\u5ba2\u4e0a\u7b11\u9053\uff0c”\u6211\u8bd5\u56fe\u5bfb\u627e\u96be\u4ee5\u6349\u6478\u7684\u5229\u6da6\uff0c\u660e\u77e5\u5176\u65e0\u8e2a\u53ef\u5bfb\u3002”<\/span><\/p>\n\u51e0\u4e4e\u6240\u6709\u7684\u73a9\u5bb6\u90fd\u5230\u573a\u4e86\uff1a\u5c0f\u516c\u53f8\u6d3e\u53bb\u4ed6\u4eec\u7684\u9996\u5e2d\u884c\u653f\u5b98\uff0c\u6bd4\u5982Alex Blum,\u6295\u8d44\u94f6\u884c\u5e0c\u671b\u80fd\u5e26\u4ed6\u4eec\u4e0a\u5e02\uff0c\u800c\u96c5\u864e\u3001\u7f8e\u56fd\u5728\u7ebf\u548c\u798f\u514b\u65af\u4e92\u52a8\u5a92\u4f53\u8fd9\u6837\u7684\u516c\u53f8\u5219\u53bb\u5bfb\u627e\u8d2d\u5165\u5bf9\u8c61\uff08Facebook \u65e0\u4eba\u5230\u573a\uff09\u3002”\u8fd9\u662f\u4e00\u4e2a\u5927\u89c4\u6a21\u7684\u4f1a\u8bae”\uff0c Blum\u8bf4\uff0c”\u6211\u4eec\u6240\u6709\u7684\u5408\u4f5c\u8005\u90fd\u5230\u4e86\u3002”<\/span><\/p>\n\u4f46\u4e0e\u4f1a\u8005\u4eec\u5e76\u672a\u79ef\u6781\u53c2\u4e0e\u4f1a\u8bae\u3002\u542c\u4f17\u6ce8\u610f\u529b\u8df3\u8dc3\uff0c\u65f6\u800c\u5728\u5fae\u89c2\u535a\u5ba2\u5e73\u53f0Twitter\u4e0a\u53d1\u5e16\uff0c\u65f6\u800c\u67e5\u770b\u7535\u5b50\u90ae\u4ef6\uff0c\u65f6\u800c\u770b\u535a\u5ba2\uff0c\u65f6\u800c\u8bfb\u62a5\u7eb8\uff0c\u5076\u5c14\u4e5f\u542c\u4e00\u542c\u53f0\u4e0a\u7684\u8bb2\u6f14\u3002\u8ba8\u8bba\u4f1a\u4e0a\u7684\u7279\u5b9a\u8bdd\u9898\u5f88\u5feb\u5c31\u4e0a\u5347\u6210\u7b3c\u7edf\u7684\u95ee\u9898\uff0c\u7136\u540e\u88ab\u7b3c\u7edf\u5730\u56de\u7b54\u3002\u6ca1\u4eba\u7559\u5fc3\u5e7f\u544a\uff08\u662f\u7684\uff0c\u6b63\u5982\u4eba\u4eec\u4e0d\u7559\u5fc3\u542c\u53f0\u4e0a\u53d1\u8a00\u4e00\u6837\uff09\u3002\u8ba8\u8bba\u4f1a\u4e00\u4e2a\u53d1\u8a00\u8005Seth Goldstein\u8bf4\uff1a”\u5728\u73b0\u9636\u6bb5\uff0c’\u793e\u4ea4’\u5e7f\u544a\u5c31\u662f\u4efb\u4f55\u767b\u5728\u793e\u4ea4\u7f51\u7ad9\u800c\u975e\u5e38\u5bb9\u6613\u7684\u88ab\u7528\u6237\u5ffd\u7565\u7684\u5e7f\u544a\u3002”<\/span><\/p>\nGoldstein\u5e94\u8be5\u662f\u6709\u53d1\u8a00\u6743\u7684\uff0c\u56e0\u4e3a\u4ed6\u81ea\u5df1\u7684\u516c\u53f8Social Media (\u793e\u4ea4\u5a92\u4f53)\u5c31\u662f\u4e13\u5356\u5e7f\u544a\u6743\u7684\uff0c\u5176\u5e7f\u544a\u94fe\u63a5\u5728\u4e00\u4e9b\u4e13\u4e3aMySpace\u548c Facebook\u8bbe\u8ba1\u7684\u5c0f\u6e38\u620f\u4e0a\uff0c\u6bd4\u5982Scrabulous\uff08\u62fc\u5b57\u7ade\u8d5b \uff09\u548c Compare People\uff08\u4eba\u7269\u6bd4\u8f83\uff09\u8fd9\u4e9b\u5728\u7528\u6237\u4e2d\u5f88\u6d41\u884c\u7684\u6e38\u620f\u3002\u95ee\u9898\u5728\u4e8e\uff0cGoldstein\u8bf4\uff0c”\u5e7f\u544a\u653e\u5728\u7528\u6237\u9762\u524d\uff0c\u4ed6\u4eec\u53ef\u4ee5\u8f7b\u6613\u5ffd\u7565\uff0c\u6211\u4eec\u5e94\u5f53\u628a\u5e7f\u544a\u653e\u5230\u7528\u6237\u4e4b\u4e2d\u3002”<\/span><\/p>\nGoldstein\u7684\u8bc4\u8bba\u4f3c\u4e4e\u662f\u6709\u70b9\u8001\u751f\u5e38\u8c08\uff0c\u4f46\u5b83\u7684\u786e\u6307\u51fa\u4e86\u95ee\u9898\u6240\u5728\u3002\u800c\u4e00\u4e9b\u5c40\u5916\u4eba\u7684\u8bc4\u8bba\u66f4\u52a0\u4e00\u9488\u89c1\u8840\uff1a”\uff08\u793e\u4ea4\u7f51\u7ad9\uff09\u5c31\u4e0d\u662f\u4e2a\u505a\u5e7f\u544a\u7684\u597d\u5730\u65b9”\uff0cWebblogs \u548cMahalo.com \u7684\u521b\u5efa\u8005Jason \u00acCalacanis\u8bf4\u3002\u6b63\u5982\u4ed6\u5728\u4e00\u5c01\u7535\u5b50\u90ae\u4ef6\u91cc\u63d0\u5230\uff1a\u793e\u4ea4\u7f51\u7ad9\u7684\u7528\u6237\u4eec”\u90fd\u5fd9\u7740\u804a\u5929\uff0c\u65e0\u5fc3\u5173\u6ce8\u5e7f\u544a\u4fe1\u606f\u3002” <\/span><\/p>\n\u5c06\u793e\u4ea4\u7f51\u7ad9\u7684\u5883\u9047\u548c\u8c37\u6b4c\u6bd4\u8f83\u4e00\u4e0b\u3002\u8c37\u6b4c\u5c31\u4ece\u5728\u7528\u6237\u9762\u524d\u6295\u653e\u5e7f\u544a\u8d5a\u5230\u4e86\u94b1\u3002<\/span><\/p>\n\u8c37\u6b4c\u6bcf\u6708\u6709\u7ea61.4\u4ebf\u4e2a\u4e0d\u540c\u7528\u6237\u8bbf\u95ee\uff0c2007\u5e74\u76c8\u5229160\u4ebf\uff0c\u5927\u90e8\u5206\u6765\u81ea\u4e8e\u7528\u6237\u6ce8\u610f\u5230\u4e86\u7684\u5e7f\u544a\uff08\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cFacebook\u65b0\u8fd1\u4ece\u8c37\u6b4c\u6316\u8d70\u4e86Sheryl Sandber\u3002Sheryl \u5728\u8c37\u6b4c\u65f6\u628a\u5176\u5e7f\u544a\u9879\u76ee\u505a\u5f97\u98ce\u751f\u6c34\u8d77\uff0c\u5927\u83b7\u6210\u529f\uff09\u3002\u8c37\u6b4c\u7684AdWords\uff08\u5e7f\u544a\u8bcd\uff09\u62cd\u5356\u4ee5\u5e7f\u544a\u7684\u70b9\u51fb\u91cf\u6536\u8d39\uff1a\u5e7f\u544a\u8005\u4e0d\u4ee5\u6bcf\u5c55\u793a1000\u6b21\u7684\u6807\u51c6\u4ed8\u6b3e\uff0c\u800c\u662f\u6309\u6bcf\u4e2a\u7279\u5b9a\u7684\u5173\u952e\u8bcd\u88ab\u70b9\u51fb\u6b21\u6570\u4ed8\u6b3e\u3002\u5e7f\u544a\u8005\u53ef\u9009\u62e9\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u82b1\u591a\u5c11\u94b1\uff0c\u800c\u5176\u82b1\u94b1\u7684\u591a\u5c11\u51b3\u5b9a\u4e86\u5176\u5e7f\u544a\u88ab\u7f6e\u653e\u7684\u4f4d\u7f6e\u3002\u4e0d\u540c\u7684\u5173\u952e\u8bcd\u5f53\u7136\u6709\u4e0d\u540c\u7684\u7ade\u62cd\u4ef7\uff0c\u4f46\u5e73\u5747\u4e0b\u6765\uff0c\u6bcf\u4e2a\u5e7f\u544a\u57282008\u5e74\u4e00\u5b63\u5ea6\u7684\u6536\u8d39\u4e3a\u6bcf\u70b9\u51fb\u4e00\u6b2170\u7f8e\u5206\u3002<\/span><\/p>\n\u5728\u8c37\u6b4c\u4f5c\u5e7f\u544a\u884c\u5f97\u901a\u662f\u56e0\u4e3a\u7528\u6237\u5230\u8c37\u6b4c\u4e0a\u67e5\u8be2\u7279\u5b9a\u7684\u4fe1\u606f\u3002\u5982\u679c\u4e00\u4e2a\u7528\u6237\u5728\u641c\u7d22\u6846\u91cc\u6253\u51fa”\u8f7b\u578b\u6469\u6258\u8f66”\u662f\u60f3\u8981\u4e70\u4e00\u8f86\u8f7b\u578b\u6469\u6258\u8f66\uff0c\u90a3\u4e48\u5728\u641c\u7d22\u7ed3\u679c\u53f3\u8fb9\u51fa\u73b0\u7684\u5e7f\u544a\u53ef\u80fd\u6bd4\u641c\u7d22\u7ed3\u679c\u672c\u8eab\u66f4\u6709\u7528\u3002\u76f8\u5f62\u4e4b\u4e0b\uff0c\u793e\u4ea4\u7f51\u7ad9\u7684\u7528\u6237\u662f\u6765\u627e\u670b\u53cb\u7684\uff0c\u5e7f\u544a\u5bf9\u4ed6\u4eec\u6765\u8bf4\uff0c\u8bf4\u5f97\u597d\u542c\u4e5f\u5c31\u7b97\u6beb\u65e0\u76f8\u5e72\u3002\u793e\u4ea4\u7f51\u7684\u5e7f\u544a\u70b9\u51fb\u7387\u8bc1\u5b9e\u4e86\u8fd9\u4e00\u70b9\u3002\u7ea62%\u7684\u8c37\u6b4c\u7528\u6237\u4f1a\u70b9\u51fb\u5e7f\u544a\uff08\u5982\u679c\u7528\u6237\u7684\u641c\u7d22\u662f\u4ee5\u8d2d\u4e70\u4e3a\u76ee\u7684\u7684\uff0c\u90a3\u8fd9\u4e2a\u6570\u76ee\u5c31\u66f4\u9ad8\u5f88\u591a\uff09\u3002\u800c\u6839\u636e\u4e00\u4e2a\u7845\u8c37\u535a\u5ba2Valleywag\u62ff\u5230\u7684\u4e00\u5bb6\u5a92\u4f53\u4e70\u5bb6\u4e0a\u5e74\u7684\u62a5\u544a\uff0c\u8fd8\u4e0d\u52300.04%\u7684Facebook\u7528\u6237\u4f1a\u70b9\u51fb\u5e7f\u544a\u3002<\/span><\/p>\n\u7784\u51c6\u5668\u91cc\u7684\u7528\u6237<\/strong><\/span><\/p>\n\u5f53\u793e\u4ea4\u7f51\u7ad9\u7684\u76f8\u5173\u4eba\u58eb\u88ab\u95ee\u5230\u600e\u6837\u624d\u80fd\u4f7f\u5e7f\u544a\u5438\u5f15\u7528\u6237\u6ce8\u610f\u529b\u65f6\uff0c\u4ed6\u4eec\u603b\u662f\u8bf4\uff1a”\u9488\u5bf9\u8425\u9500”\u3002
\u9488\u5bf9\u8425\u9500\u662f\u4f20\u7edf\u5e7f\u544a\u7684\u6838\u5fc3\uff1a\u6bd4\u5982\u8bf4\uff0c\u5236\u8863\u5382\u5728\u300a\u65f6\u5c1a\u300b\u6742\u5fd7\u4e0a\u4f5c\u5e7f\u544a\u662f\u9488\u5bf9\u5bf9\u65f6\u5c1a\u6709\u5174\u8da3\u7684\u8bfb\u8005\u3002\u5728\u793e\u4ea4\u7f51\u7ad9\u7684\u60c5\u51b5\u4e0b\uff0c\u9488\u5bf9\u8425\u9500\u610f\u5473\u7740\u7ffb\u9605\u4f60\u7684\u6863\u6848\u4ece\u800c\u627e\u51fa\u4f60\u5bf9\u4ec0\u4e48\u611f\u5174\u8da3\u3002\u793e\u4ea4\u7f51\u7ad9\u5f80\u5f80\u6bd4\u5176\u5b83\u4efb\u4f55\u516c\u53f8\u66f4\u52a0\u4e86\u89e3\u4f60\uff0c\u4f60\u7684\u504f\u597d\u4ee5\u53ca\u4f60\u7684\u884c\u4e3a\u6a21\u5f0f\u3002\u6863\u6848\u66f4\u662f\u88ab\u8ba4\u4e3a\uff0c\u7528\u524d\u798f\u514b\u65af\u4e92\u52a8\u5a92\u4f53\u9ad8\u7ba1Ross Levinsohn\u7684\u8bdd\u6765\u8bf4\uff0c\u662f”\u6570\u636e\u9ec4\u91d1”\u3002\u5f00\u91c7\u8fd9\u5ea7\u91d1\u77ff\u662f\u793e\u4ea4\u7f51\u7ad9\u8d5a\u94b1\u7684\u6700\u4f73\u65b9\u5f0f\uff0c\u4f46\u8003\u8651\u5230\u7528\u6237\u5bf9\u9690\u79c1\u6743\u7684\u6001\u5ea6\uff0c\u8fd9\u53c8\u662f\u6700\u96be\u628a\u63e1\u5206\u5bf8\u7684\u3002<\/span><\/p>\n\u5e2e\u52a9\u5e7f\u544a\u8005\u66f4\u6709\u9488\u5bf9\u6027\u5730\u7784\u51c6\u793e\u4ea4\u7f51\u7ad9\u7528\u6237\u7684\u65b0\u516c\u53f8\u662f\u6b27\u7f8e\u98ce\u9669\u6295\u8d44\u7684\u65b0\u5ba0\u3002\u8fd9\u6837\u7684\u65b0\u516c\u53f8\u5e0c\u671b\u53ef\u4ee5\u5356\u7ed9\u5e7f\u544a\u8005\u793e\u4ea4\u7f51\u7ad9\u7528\u6237\u7684\u8be6\u7ec6\u4fe1\u606f\u3002\u4ed6\u4eec\u5305\u62ec\u521a\u521a\u6210\u7acb\u768433Across\uff08\u8fd9\u5bb6\u516c\u53f8\u88ab\u6536\u5728\u6211\u4eec\u4ece50\u9875\u5f00\u59cb\u4ecb\u7ecd\u7684\u6770\u51fa\u768410\u5bb6\u65b0\u5174\u516c\u53f8\u540d\u5355\u91cc\uff09\u4ee5\u53ca\u5df2\u7ecf\u6709\u4e00\u5b9a\u57fa\u7840\u7684\u82ac\u5170\u516c\u53f8Xtract\uff0c\u540e\u8005\u7684\u5ba2\u6237\u5305\u62ecVodafone\u3001 T-Mobile\u548cBlyk\uff0c\u800c\u4e14\u5df2\u7ecf\u5f00\u59cb\u5411\u5e7f\u544a\u516c\u53f8\u3001\u7f51\u7edc\u8425\u9500\u8005\u53ca\u51fa\u7248\u5546\u51fa\u552e\u5b83\u7684\u8f6f\u4ef6\u3002<\/span><\/p>\n\u5bf9\u793e\u4ea4\u7f51\u7ad9\u6765\u8bb2\uff0c\u9488\u5bf9\u8425\u9500\u610f\u5473\u7740\u5982Seth Goldstein\u6240\u8bf4\u8d70\u5230\u7528\u6237”\u4e4b\u4e2d”\u3002\u4f60\u6765\u5230\u793e\u4ea4\u7f51\u7ad9\u662f\u56e0\u4e3a\u4f60\u5bf9\u4f60\u7684\u670b\u53cb\u611f\u5174\u8da3\uff0c\u90a3\u4e48\uff0c\u7167\u8fd9\u6837\u7684\u601d\u8def\uff0c\u5e7f\u544a\u8005\u8981\u5438\u5f15\u4f60\u7684\u8bdd\u5c31\u5fc5\u987b\u8ba9\u4f60\u77e5\u9053\u4f60\u7684\u670b\u53cb\u5728\u4e70\u4ec0\u4e48\uff0c\u6216\u5728\u8003\u8651\u4e70\u4ec0\u4e48\u3002\u6216\u8005\uff0c\u4ed6\u4eec\u5fc5\u987b\u60f3\u529e\u6cd5\u8ba9\u4f60\u4eec\u4e92\u76f8\u53d1\u5e7f\u544a\u3002\u8fd9\u8981\u4e48\u662f\u4e2a\u7edd\u5999\u7684\u6784\u60f3\uff0c\u8981\u4e48\u662f\u4e2a\u9634\u9669\u7684\u4e3b\u610f\uff0c\u53d6\u51b3\u4e8e\u4f60\u662f\u5e7f\u544a\u8005\u8fd8\u662f\u793e\u4ea4\u7f51\u7ad9\u7684\u7528\u6237\u3002<\/span><\/p>\n2007\u5e7411\u6708\uff0cFacebook\u5c1d\u8bd5\u4e86\u901a\u8fc7\u4e00\u4e2a\u53ebBeacon\u7684\u9879\u76ee\u8d70\u5230\u7528\u6237\u4e4b\u4e2d\u3002\u5176\u521b\u7acb\u8005Mark Zuckerberg\u5728\u7ebd\u7ea6\u516c\u5e03\u8fd9\u4e00\u9879\u76ee\u65f6\u5ba3\u79f0\uff0c”\u4eca\u540e\u7684\u4e00\u767e\u5e74\u5e7f\u544a\u4e1a\u4f1a\u6539\u53d8\uff0c\u800c\u4e00\u5207\u59cb\u4e8e\u4eca\u671d\u3002”
Beacon\u662f\u4e00\u4e2a\u5e7f\u544a\u8005\u7684\u68a6\u60f3\uff0c\u540c\u65f6\uff0c\u6b63\u5982\u8bb8\u591a\u6709\u5229\u4e8e\u5e7f\u544a\u8005\u7684\u4e1c\u897f\uff0c\u8ba9\u5bfb\u5e38\u516c\u4f17\u975e\u5e38\u607c\u706b\u3002Beacon\u901a\u8fc7\u540cBlockbuster \uff08\u4e00\u5bb6DVD\u548c\u6e38\u620f\u51fa\u79df\u516c\u53f8\uff09\u548c eBay\uff08\u4e00\u5bb6\u7f51\u4e0a\u8d2d\u7269\u516c\u53f8\uff09\u4e4b\u7c7b\u5176\u5b83\u5546\u4e1a\u7f51\u7ad9\u7684\u5408\u4f5c\uff0c\u8ffd\u8e2a\u4e86Facebook\u7528\u6237\u7684\u8d2d\u4e70\u60c5\u51b5\uff0c\u5e76\u5c06\u8fd9\u4e9b\u8bb0\u5f55\u663e\u793a\u7ed9\u7528\u6237\u7684\u670b\u53cb\u3002<\/span><\/p>\n\u95ee\u9898\u5728\u4e8e\u7528\u6237\u4eec\u88ab\u81ea\u52a8\u5730\u52a0\u5165\u8fd9\u4e2a\u9879\u76ee\u4e2d\u3002\u5982\u679c\u4e00\u4e2a\u5ba2\u6237\u53bb\u4e86Blockbuster\u7684\u7f51\u7ad9\u79df\u4e86\u4e00\u90e8\u7535\u5f71\uff0c\u8fd9\u4e2a\u6d88\u606f\u5c06\u88ab\u81ea\u52a8\u53d1\u9001\u7ed9\u5979\u5728Facebook\u4e0a\u7684\u6240\u6709\u670b\u53cb\uff08\u8fd9\u53d1\u751f\u5728\u4e86\u5f97\u514b\u8428\u65af\u5dde\u7684\u00acCathryn Elaine \u00acHarris\u8eab\u4e0a\uff0c\u5979\u6b63\u5728\u4ee5\u8fdd\u53cd\u300a\u89c6\u9891\u9690\u79c1\u4fdd\u62a4\u6cd5\u300b\u8d77\u8bc9Blockbuster\uff09\u3002\u52a0\u4e0a\u7f51\u4e0a\u8bf7\u613f\u548c\u8d1f\u9762\u62a5\u9053\u9891\u9891\uff0c\u8fd9\u4e2a\u9879\u76ee\u8dcc\u8dcc\u649e\u649e\u5730\u540e\u9000\u4e86\u51e0\u6b65\u3002Zuckerberg\u5728\u516c\u53f8\u7684\u535a\u5ba2\u4e0a\u5199\u9053\uff1a”\u6211\u4eec\u5728\u5efa\u8fd9\u4e2a\u529f\u80fd\u7684\u65f6\u5019\u72af\u4e86\u5f88\u591a\u9519\u8bef\uff0c\u800c\u6211\u4eec\u5728\u5904\u7406\u8fd9\u4e9b\u9519\u8bef\u7684\u65f6\u5019\u72af\u4e86\u66f4\u591a\u7684\u9519\u8bef\u3002\u6211\u4eec\u8fd9\u6b21\u7684\u53d1\u5e03\u6ca1\u6709\u505a\u597d\uff0c\u6211\u4e3a\u6b64\u9053\u6b49\u3002”<\/span><\/p>\n\u4ecd\u65e7\uff0c”Beacon\u5e76\u672a\u88ab\u627c\u6740\u6389”\uff0cFacebook\u7684\u4ea7\u54c1\u8425\u9500\u526f\u603b\u88c1Chamath Palihapitiya\u8bf4\u3002”\u5df2\u53d1\u4e8b\u4ef6\u662f\u8ba9\u4eba\u9057\u61be\u7684\u3002”\u4ed6\u8bf4\uff0c”\u73b0\u5728\u6211\u4eec\u5411\u540e\u9000\u4e86\u4e00\u6b65\uff0c\u540c\u65f6\u7814\u7a76\u600e\u6837\u628a\u5b83\u505a\u5f97\u66f4\u597d”\u3002\u73b0\u5728\u5b83\u662f\u4e00\u4e2a\u53ef\u9009\u62e9\u7cfb\u7edf\uff0c\u7528\u6237\u53ef\u4ee5\u9009\u62e9\u5c06\u4ec0\u4e48\u6837\u7684\u4fe1\u606f\u516c\u4e4b\u4e8e\u4f17\uff0c\u6216\u8005\u9009\u62e9\u662f\u5426\u5f00\u901a\u8fd9\u4e2a\u529f\u80fd\u3002\u73b0\u5728\u4ecd\u6709\u8fd130\u4e2a\u516c\u53f8\u5728\u548c\u8fd9\u4e2a\u9879\u76ee\u5408\u4f5c\uff0c\u4ed6\u8bf4\u3002<\/span><\/p>\n\u53c2\u52a0EconSM\u7684\u5927\u591a\u6570\u4e1a\u5185\u4eba\u5458\u90fd\u559c\u6b22Beacon\uff0c\u5e0c\u671b\u5b83\u53ef\u4ee5\u6709\u66f4\u597d\u7684\u4e1a\u7ee9\uff0c\u800c\u4e14\u76f8\u4fe1\u6700\u7ec8\u5b83\u4f1a\u6210\u529f\u3002Goldstein\u628a\u5b83\u53eb\u505a”\u672a\u6765\u4e8b\u7269\u7684\u5148\u9a71”\u3002\u4f46\u662f\uff0c\u8ba9\u7528\u6237\u7ee7\u7eed\u4fe1\u4efb\u4ed6\u4eec\u4f1a\u5408\u7406\u4f7f\u7528\u6570\u636e\u662f\u5934\u7b49\u5927\u4e8b\u3002\u66fe\u7ecf\u5728Electronic Arts \u548cIntuit\u8fd9\u6837\u7684\u516c\u53f8\u4e0a\u538b\u8fc7\u5b9d\u7684\u98ce\u9669\u6295\u8d44\u5546Roger McNamee\u6307\u51fa\u3002”Facebook\u6bd4\u8d77\u8c37\u6b4c\u8981\u79c1\u4eba\u5316\u5f97\u591a “\uff0c\u5728Facebook\u6295\u4e86\u8d44\u5e76\u4e14\u5bf9Zuckerberg\u6709\u4fe1\u5fc3\u7684McNamee\u8bf4\uff0c”\u4eba\u4eec\u771f\u7684\u975e\u5e38\u5728\u610f\u4ed6\u4eec\u7684\u79c1\u4eba\u4fe1\u606f\u88ab\u4f5c\u4e86\u4ec0\u4e48\u7528\u3002”<\/span><\/p>\n\u5e76\u975e\u6240\u6709\u8bd5\u56fe\u63a8\u884c\u9488\u5bf9\u8425\u9500\u7684\u884c\u4e3a\u90fd\u50cfBeacon\u90a3\u6837\u5f15\u8d77\u4e86\u5927\u91cf\u6297\u8bae\u30022007\u5e74\uff0cMySpace\u63a8\u51fa\u4e86HyperTargeting\u7cfb\u7edf\u3002\u8fd9\u4e2a\u7cfb\u7edf\u901a\u8fc7\u7ffb\u9605\u7528\u6237\u6863\u6848\u6765\u627e\u51fa\u4ed6\u4eec\u7684\u5174\u8da3\u7231\u597d\uff0c\u7136\u540e\u628a\u4ed6\u4eec\u5206\u621010\u4e2a\u5927\u7c7b\uff0c\u6bd4\u5982\u4f53\u80b2\u548c\u5a31\u4e50\u3002\u8fd9\u4e9b\u5927\u7c7b\u53c8\u88ab\u7ec6\u5206\u4e3a1000\u591a\u4e2a\u5c0f\u7c7b\uff0c\u6bd4\u5982\u68d2\u7403\u6216\u8005\u67d0\u4e00\u90e8\u7535\u5f71\uff08\u5728\u73b0\u9636\u6bb5\uff0c\u7535\u5b50\u90ae\u4ef6\u548c\u79c1\u4eba\u77ed\u6d88\u606f\u5728Facebook \u548c MySpace\u90fd\u6ca1\u6709\u88ab\u7ffb\u9605\uff09\u3002\u798f\u514b\u65af\u4e92\u52a8\u5a92\u4f53\u7684\u603b\u88c1Adam Bain \u6307\u51fa\uff0c”\u4eba\u4eec\u5929\u5929\u5728MySpace\u548c\u5176\u4ed6\u793e\u4ea4\u7f51\u7ad9\u4e0a\u8868\u6001\uff0c\u800c\u6211\u4eec\u60f3\u8981\u7684\u5c31\u662f\u628a\u4ed6\u4eec\u7684\u6001\u5ea6\u8f6c\u5316\u4e3a\u53ef\u4f9b\u51fa\u552e\u7684\u5206\u7c7b\u4fe1\u606f\u3002”<\/span><\/p>\nBain \u900f\u9732\uff0cMySpace\u5728\u63a8\u51fa\u8fd9\u4e2a\u9879\u76ee\u524d\u4f5c\u4e86\u8be6\u5c3d\u7684\u8c03\u67e5\uff0c “\u7528\u6237\u8bf4\uff1a’\u6211\u660e\u767d\u6211\u5f97\u548c\u5e7f\u544a\u5171\u5b58\uff0c\u6211\u5e76\u4e0d\u4ecb\u610f\u5b83\u4eec\u3002'”\u4ed6\u8bf4\uff0c”\u5173\u8054\u7684\u6982\u5ff5\u8ba9\u7528\u6237\u89c9\u5f97\u786e\u5b9e\u6709\u9053\u7406\u3002”\u4e00\u4e2a150\u4eba\u7684\u5c0f\u7ec4\u5728\u4e0d\u65ad\u5730\u6539\u8fdb\u8fd9\u4e2a\u7a0b\u5e8f\uff0c\u73b0\u5728\u5df2\u7ecf\u662f\u7b2c12\u7248\u4e86\u3002\u867d\u7136\u8fd9\u4e2a\u7a0b\u5e8f\u8fd8\u6ca1\u80fd\u5e26\u6765\u8d22\u5bcc\uff0c”\u5b83\u5df2\u7ecf\u7ed9MySpace\u5e26\u6765\u4e86\u524d\u6240\u672a\u6709\u7684\u5e7f\u544a\u8005\u6570\u91cf\u3002”Bain\u8bf4\u3002”\u6211\u4eec\u6b63\u5728\u8d62\u83b7\u5927\u54c1\u724c\u7528\u6237\uff0c\u6bd4\u5982\u963f\u8fea\u8fbe\u65af\u3001\u5609\u4fe1\uff0cElectronic Arts\u3001 Frito-Lay\u3001 Kraft\u3001 General Mills\u53ca\u9ea6\u5f53\u52b3\u3002”<\/span><\/p>\n\u90a3\u4e48\u5e7f\u544a\u8005\u548cBainy\u4e00\u6837\u5174\u594b\u5417 \uff1f”\u6211\u4eec\u4e70\u4e86\u4e00\u70b9\u70b9\uff0c” McCann\u5e7f\u544a\u516c\u53f8\u7684\u6570\u5b57\u6218\u7565\u548c\u521b\u65b0\u4e3b\u4efbMarc Ruxin \u8bf4\u3002”\u4e0d\u597d\u4e0d\u574f\u3002”\u55ef \uff0c\u4e00\u70b9\u70b9\u603b\u597d\u8fc7\u4ec0\u4e48\u4e5f\u6ca1\u6709\u3002\u4f46\u8fd9\u4ecd\u7136\u672a\u80fd\u6700\u7ec8\u89e3\u7b54\u4e00\u4e2a\u7591\u95ee\uff1a\u5c31\u7b97\u9488\u5bf9\u8425\u9500\u53ef\u4ee5\u907f\u5f00\u635f\u5bb3\u6d88\u8d39\u8005\u9690\u79c1\u8fd9\u4e2a\u95ee\u9898\uff0c\u5b83\u7a76\u7adf\u662f\u4e0d\u662f\u53ef\u4ee5\u7a81\u7834\u6ce8\u610f\u529b\u4e0d\u8db3\u8fd9\u4e2a\u969c\u788d\uff1f 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\u5e7f\u544a\u8005\u77e5\u9053\u4ed6\u4eec\u7684\u5e7f\u544a\u5927\u6982\u4f1a\u548c\u4ec0\u4e48\u6837\u7684\u5185\u5bb9\u653e\u5728\u4e00\u8d77\u3002\u4f46\u4e00\u4e2a\u9ad8\u77e5\u540d\u5ea6\u7684\u5927\u54c1\u724c\u591a\u534a\u4e0d\u613f\u5192\u9669\u628a\u81ea\u5df1\u7684\u5e7f\u544a\u653e\u5728Facebook\u7684”\u6211\u548cFacebook\u4e0a\u7684\u67d0\u4eba\u53d1\u751f\u4e86\u6027\u5173\u7cfb”\u7fa4\u4f53\u65c1\u8fb9\uff0c\u8fd9\u662f\u4e00\u4e2a\u771f\u5b9e\u7684\u7fa4\u4f53\uff0c\u5728\u672c\u6587\u53d1\u7a3f\u65f6\u5df2\u670959,353\u4e2a\u6210\u5458\u3002\u53c8\u6216\u8005\u60f3\u60f318\u5c81\u7684”\u59ae\u742a\uff0c\u53c8\u540d\u6b7b\u4ea1\u5929\u4f7f”\u5728MySpace\u4e0a\u7684\u6863\u6848\uff08\u5728\u7f51\u4e0a\u5446\u4e86\u4e24\u5206\u949f\u624d\u52a0\u8f7d\u5b8c\u6bd5\uff09\u3002\u8fd9\u4e2a\u6863\u6848\u88c5\u9970\u7740\u4e00\u53e5\u53e3\u53f7\uff1a”Don’t fuckin fuck with ninjette bitch we’ll cut ur fuckin head off an give it to ur momma\uff08\u522b\u4ed6\u5988\u7684\u548c\u8001\u5a18\u6363\u4e71\uff0c\u8981\u4e0d\u6211\u780d\u4e86\u4f60\u4ed6\u5988\u7684\u5934\u9001\u53bb\u7ed9\u4f60\u8001\u5a18\uff09”\u3002<\/span><\/p>\n\u8fd9\u4e0d\u662f\u62db\u6765\u597d\u8bc4\u7684\u5185\u5bb9\uff0c\u4f46\u6709\u4e9b\u4e70\u65b9\u5e76\u4e0d\u592a\u4ecb\u610f\u3002”\u73b0\u5728\uff0c\u553e\u624b\u53ef\u5f97\u7684\u662f\u5a31\u4e50\u4e1a\u7528\u6237\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4e0d\u5173\u5fc3\u5185\u5bb9\u6bd4\u90bb\u6027\u3002”Goldstein\u63d0\u51fa\u3002\u786e\u5b9e\uff0c\u59ae\u53ef\u7684\u6d41\u6c13\u6863\u6848\u4e0a\u653e\u7740\u4e00\u4e2a\u534e\u7eb3\u516c\u53f8\u7684\u5e7f\u544a\uff1a\u7535\u5f71\u300a\u7cca\u6d82\u4fa6\u63a2\u300b\u3002\u4f46\u5373\u4fbf\u662f\u5a31\u4e50\u516c\u53f8\u4e5f\u8fdc\u79bbNing \u548cKickApps\u63d0\u4f9b\u7684\u7eaf\u7528\u6237\u793e\u533a\u3002”\u90a3\u662f\u4e00\u4e2a\u76ee\u524d\u65e0\u53ef\u638c\u63a7\u7684\u4e16\u754c\uff0c\u6df7\u6742\u7740\u8272\u60c5\u7f51\u7ad9\u53ca\u5176\u7c7b\uff0c” Ruxin\u8bf4\uff0c”\u90a3\u662f\u4e00\u4e2a\u76f2\u76ee\u7684\u6295\u8d44\u3002”<\/span><\/p>\n\u5e76\u975e\u6bcf\u4eba\u90fd\u5982\u6b64\u60b2\u89c2\u3002Facebook\u7684\u65e9\u671f\u6295\u8d44\u8005\u4e4b\u4e00Accel\u7684\u5408\u4f19\u4ebaAndrew Braccia\u8ba4\u4e3a\u5e7f\u544a\u8005\u6700\u7ec8\u4f1a\u63a5\u53d7\u793e\u4ea4\u7f51\u7ad9\u7684”\u6d3b\u6cfc\uff0c\u4e92\u52a8”\u7684\u7279\u6027\uff0c\u800c\u4e14\u7ec8\u5c06\u660e\u767d\u5176\u9b45\u529b\u6b63\u90e8\u5206\u6765\u81ea\u5176\u4e0d\u53ef\u77e5\u6027\u3002Facebook\u7684Palihapitiya\u5219\u5929\u771f\u5730\u8ba4\u4e3a”\u5185\u5bb9\u6bd4\u90bb\u6027”\u5728\u5b83\u7684\u7f51\u7ad9\u4e0a\u4e0d\u662f\u4e2a\u95ee\u9898\u3002Facebook\uff0c\u4ed6\u8bf4\uff0c\u62e5\u6709”\u5927\u91cf\u7684\u7528\u6237\u5185\u5bb9\u6838\u67e5\uff0c\u65e8\u5728\u8b66\u60d5\u4e0d\u5f97\u4f53\u7684\u5185\u5bb9\u3002”<\/span><\/p>\n\u4f46\u7528\u6237\u773c\u4e2d\u7684\u5f97\u4f53\u4e0e\u5e7f\u544a\u8005\u773c\u4e2d\u7684\u5f97\u4f53\u5927\u76f8\u5f84\u5ead\u3002\u8fd9\u6837\u7684\u7406\u8bba\u53ef\u80fd\u4e0d\u8db3\u4ee5\u8bf4\u670d\u5360\u4e86\u5e7f\u544a\u5e02\u573a\u5927\u591a\u6570\u7684\u6ce8\u610f\u5f62\u8c61\u7684\u5de8\u578b\u516c\u53f8\u3002\u800c\u4e14\uff0cPalihapitiya\uff0c\u4e0d\u7ba1\u6709\u610f\u8fd8\u662f\u65e0\u610f\uff0c\u4f3c\u4e4e\u4e0d\u5f97\u8981\u9886\uff1a\u5e7f\u544a\u8005\u4e0d\u559c\u6b22\u7c97\u9c81\u5185\u5bb9\u4e0d\u4ec5\u4ec5\u56e0\u4e3a\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u5230\u4ed6\u4eec\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u66f4\u56e0\u4e3a\u770b\u8fd9\u4e9b\u5185\u5bb9\u7684\u4eba\u591a\u534a\u65e0\u610f\u8d2d\u4e70\u5e7f\u544a\u8005\u60f3\u8981\u51fa\u552e\u7684\u4ea7\u54c1\u3002<\/span><\/p>\n\u5373\u4fbf\u5982\u6b64\uff0c\u793e\u4ea4\u7f51\u7ad9\u7684\u652f\u6301\u8005\u4eec\u4ecd\u575a\u4fe1\u5982\u6b64\u4f17\u591a\u7684\u773c\u7403\u4e00\u5b9a\u6709\u6240\u503c\u3002Braccia\u6307\u51fa\uff0c\u73b0\u5728\u7ea6\u67096%\u7684\u5e7f\u544a\u8d39\u88ab\u7528\u4e8e\u5728\u7ebf\u5e7f\u544a\uff0c\u4f46\u7ea620%\u7684\u5a92\u4f53\u8d2d\u7269\u53d1\u751f\u5728\u7f51\u4e0a\u3002”\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u53ef\u89c2\u7684\u673a\u9047\uff0c”\u4ed6\u8bf4\uff0c”\u6211\u4eec\u4ecd\u7136\u592a\u5e74\u8f7b\uff0c\u4ecd\u662f\u8941\u8913\u91cc\u7684\u5a74\u513f\u3002”<\/span><\/p>\n“\u8fd9\u4e9b\u7f51\u7ad9\u65e0\u5f02\u4e8e\u4f20\u7edf\u5a92\u4f53” Paul Kedrosky\u8bf4, \u4ed6\u7684\u5173\u4e8e\u98ce\u9669\u6295\u8d44\u548c\u7f51\u7edc\u7684\u535a\u5ba2Infectious Greed\u8bfb\u8005\u751a\u4f17\u3002 “\u6211\u4eec\u5bf9\u5b83\u4eec\u7684\u8981\u6c42\u8fc7\u9ad8\u3002\u5e7f\u544a\u652f\u51fa\u7684\u5206\u914d\u4f1a\u8ffd\u968f\u6d88\u8d39\u8005\uff0c\u800c\u73b0\u5728\uff0c\u5b83\u4eec\u5b8c\u5168\u9519\u4f4d\u4e86\u3002”<\/span><\/p>\nRoger McNamee\u575a\u6301Facebook\u5b9e\u5728\u592a\u8bf1\u4eba\uff0c\u592a\u6709\u7528\uff0c\u800c\u4e14\u6839\u57fa\u592a\u7262\u9760\uff0c\u5982\u679c\u4e0d\u76c8\u5229\u7684\u8bdd\u5b9e\u5728\u8bb2\u4e0d\u901a\u3002\u7b54\u6848\u662f\u5b58\u5728\u7684\uff0c\u867d\u7136\u4ed6\u8fd8\u6ca1\u627e\u5230\u3002McNamee\u8bf4\uff0c”\u6211\u4eec\u9700\u8981\u6709\u4eba\u53d1\u6325\u521b\u9020\u6027\u3002\u6211\u575a\u4fe1\u6709\u4e00\u5929Facebook\u4f1a\u6210\u529f\uff0c\u8bf4\u5230\u5e95\uff0c\u6211\u662f\u4e00\u4e2a\u6295\u8d44\u8005\uff0c\u5fc3\u5b58\u504f\u89c1\u65e0\u53ef\u907f\u514d\u3002”<\/span><\/p>\nMarc Canter\u6709\u4e00\u4e9b\u60f3\u6cd5\u3002\u8fd9\u4e2aMacroMedia\u7684\u521b\u59cb\u4eba\u4e4b\u4e00\u73b0\u5728\u662f\u5176\u6700\u9ad8\u884c\u653f\u5b98\u3002\u8fd9\u4e2a\u516c\u53f8\u5236\u9020\u7684\u793e\u4ea4\u7f51\u7ad9\u5de5\u5177PeopleAggregator\u65e8\u5728\u8ba9\u793e\u533a\uff0c\u5de5\u5177\uff0c\u641c\u7d22\u5f15\u64ce\uff0c\u4ee5\u53ca\u5176\u4ed6\u6240\u6709\u548cWeb 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Urstadt\uff09\u540c\u65f6\u4e5f\u662f\u300a\u6eda\u77f3\u300b\u6742\u5fd7\uff08 Rolling Stone \uff09\u548c Harper’s\u6742\u5fd7\u7684\u4f5c\u8005\u3002<\/span><\/p>\n<\/div>\n<\/div>\n <\/p>\n
<\/div>\n <\/div>\n\n\u53ef\u4ece\u6b64\u5904\u5b8c\u6210\u7684\u64cd\u4f5c\uff1a<\/h3>\n\n- \u4f7f\u7528 Google \u9605\u8bfb\u5668<\/b>\u8ba2\u9605www.techreviewchina.com<\/a><\/li>\n
- \u5f00\u59cb\u4f7f\u7528 Google \u9605\u8bfb\u5668<\/a>\uff0c\u8f7b\u677e\u5730\u4e0e\u60a8\u559c\u7231\u7684\u6240\u6709\u7f51\u7ad9<\/b>\u4fdd\u6301\u540c\u6b65\u66f4\u65b0<\/li>\n<\/ul>\n<\/div>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"
iAmFisher \u901a\u8fc7 Google \u9605\u8bfb\u5668\u53d1\u9001\u7ed9\u60a8\u7684\u5185\u5bb9\uff1a &n … \u7ee7\u7eed\u9605\u8bfb\u793e\u4ea4\u7f51\u7ad9\u4e0d\u662f\u76c8\u5229\u5546\u52a1<\/span>
\n社交网站不是盈利商务<\/a><\/div>\n<\/h2>\n\u4e8e 09-1-16 \u901a\u8fc7 www.techreviewchina.com<\/a> <\/div>\n <\/p>\n
\n\u4f5c\u8005\uff1a\u6ce2\u8fde\u7279\u00b7\u4e4c\u65af\u5854\u7279\u00a0\u00a0 <\/div>\n<\/p><\/div>\n\nWeb 2.0\u2014\u2014\u8fd9\u4e2a\u9760\u7528\u6237\u5efa\u7acb\uff0c\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\uff0c\u7531\u7528\u6237\u7ba1\u7406\u7684\u82f1\u7279\u7f51\u68a6\u60f3\u2014\u2014\u5df2\u7ecf\u5151\u73b0\u4e86\u51e0\u4e4e\u6240\u6709\u7684\u627f\u8bfa\uff0c\u9664\u4e86\u5229\u6da6\u3002\u4f5c\u4e3aWeb 2.0\u6700\u6709\u524d\u9014\u7684\u7f51\u7ad9\u5f62\u5f0f\uff0c\u793e\u4ea4\u7f51\u7ad9\u7a76\u7adf\u4f1a\u4e0d\u4f1a\u5728\u67d0\u5929\u5f00\u59cb\u8d62\u5229\u5462\uff1f<\/strong><\/span><\/p>\n<\/a><\/span><\/p>\n\u3010\u656c\u8bf7\u6b23\u8d4f\uff1a2007\u5e74\u6625\uff0c\u753b\u5bb6David Choe\u5728Facebook\u4f4d\u4e8e\u7845\u8c37Palo Alto\u7684\u5899\u58c1\u4e0a\u4f5c\u7684\u753b\u3002\u3011<\/span><\/p>\nKickapps 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Works\u3000\u8fd9\u6837\u7684\u6295\u8d44\u516c\u53f8\u5df2\u7ecf\u7ed9KickApps\u6ce8\u5165\u4e861800\u4e07\u7f8e\u5143\u7684\u542f\u52a8\u57fa\u91d1\uff0c\u671f\u5f85\u4e00\u4e2a\u5de8\u989d\u4e0a\u5e02\u878d\u8d44\u4f5c\u4e3a\u56de\u62a5\u3002KickApps\u7684\u8f6f\u4ef6\u5e2e\u52a9\u5ba2\u6237\u516c\u53f8\u8fc5\u901f\u7684\u5efa\u8d77\u81ea\u5df1\u529f\u80fd\u7c7b\u4f3cFacebook\u548cMySpace\u7684\u793e\u4ea4\u7f51\u7ad9\u3002KickApps\u7684\u5ba2\u6237\u5305\u62ec\u5730\u65b9\u7535\u53f0\u3001\u62a5\u7eb8\u3001\u5168\u56fd\u6027\u7535\u89c6\u53f0\u5982NPR\u3001ABC\u3001AutoByTel\u3001Harley-Davidson\u53ca 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Blum\u4e00\u8fb9\u8bf4\u4e00\u8fb9\u9886\u7740\u8bb0\u8005\u7a7f\u8fc7\u4e00\u5927\u7247\u529e\u516c\u684c\u548c\u8d85\u5e73\u7535\u8111\u663e\u793a\u5668\uff0c”\u4f46\u6211\u4eec\u53ea\u6709\u4e24\u4e2a\u5e02\u573a\u8425\u9500\u4eba\u5458\u3002\u6211\u4eec\u6839\u672c\u4e0d\u9700\u8981\u82b1\u529b\u6c14\u63a8\u9500\u6211\u4eec\u7684\u4ea7\u54c1\u3002”<\/span><\/p>\n\u548c\u5927\u90e8\u5206\u98de\u901f\u53d1\u5c55\u7684\u793e\u4ea4\u7f51\u7ad9\u4e00\u6837\uff0cKickApps\u514d\u8d39\u8d60\u9001\u4ed6\u4eec\u7684\u4ea7\u54c1\uff0c\u800c\u5e0c\u671b\u7531\u6b64\u5efa\u7acb\u7684\u670d\u52a1\u4f53\u7cfb\u53ef\u4ee5\u5e26\u6765\u5e7f\u544a\u6536\u5165\u3002\u8fd9\u4e00\u6a21\u5f0f\u4e0d\u7531\u8ba9\u4eba\u60f3\u8d77\u5f53\u5e74\u7684\u7f51\u7edc\u6ce1\u6cab\uff1a\u5148\u5efa\u7acb\u7528\u6237\u57fa\u7840\uff0c\u7136\u540e\u5e0c\u671b\u7c4d\u6b64\u8d5a\u94b1 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2.0\u662f\u7528\u6237\u4e2d\u5fc3\u56e0\u7279\u7f51\u7684\u7b80\u79f0\uff0c\u5176\u7279\u70b9\u662f\u6bcf\u4e2a\u7528\u6237\u53ef\u4ee5\u516c\u5f00\u5730\u6539\u52a8\u5176\u4ed6\u7528\u6237\u7684\u4e0a\u4f20\u5185\u5bb9\uff0c\u4e0d\u7ba1\u662f\u767e\u79d1\u5168\u4e66\u6761\u76ee\u8fd8\u662f\u6444\u5f71\u96c6\u3002\u793e\u4ea4\u7f51\u7ad9\u7684\u589e\u957f\u901f\u5ea6\u60ca\u4eba\uff0c\u800c\u4e14\u5df2\u7ecf\u6e17\u900f\u5230\u5927\u5c0f\u5404\u79cd\u7f51\u7ad9\u3002\u8fd9\u4e9b\u7f51\u7ad9\u4e5f\u968f\u7740\u7f51\u7edc\u5e73\u53f0\u7684\u9010\u6e10\u5f00\u653e\u800c\u8d8a\u6765\u8d8a\u7d27\u5bc6\u76f8\u8fde\u3002\uff08\u89c1”Who Owns Your Friends?”\uff09\u5c31\u8fde\u5c0f\u516c\u53f8\u4e5f\u5e73\u6b65\u9752\u4e91\u3002<\/span><\/p>\n\u4e3e\u4e2a\u4f8b\u5b50\uff0cNing\u662f\u4e00\u4e2a\u548cKickApps\u76f8\u4f3c\u7684\u516c\u53f8\uff0c\u4f46\u5176\u5ba2\u6237\u7fa4\u662f\u4e2a\u4eba\u800c\u975e\u516c\u53f8\u30022004\u5e74\uff0c\u7f51\u666f\u7684Marc Andreessen\u548c\u524d\u9ad8\u76db\u5206\u6790\u5e08Gina Bianchini\u5efa\u7acb\u4e86Ning\u3002\u5305\u62ecLegg Mason\u5728\u5185\u7684\u591a\u4e2a\u98ce\u9669\u6295\u8d44\u516c\u53f8\u5171\u4e3aNing\u7b79\u96c6\u4e86\uff11.04\u4ebf\u7f8e\u5143\u7684\u542f\u52a8\u8d44\u91d1\uff0e”\u6211\u4eec\u5df2\u5efa\u7acb\u4e86267,787\u4e2a\u7f51\u7ad9”\uff0c5\u6708\u7684\u65f6\u5019Bianchini\u6625\u98ce\u5f97\u610f\u5730\u8bf4\uff0c”\u800c\u6bcf\u4e00\u5929\u6211\u4eec\u90fd\u67091500\u52302000\u4e2a\u65b0\u7f51\u7ad9\u8bde\u751f\u3002”\u82f1\u7279\u7f51\u7528\u91cf\u7edf\u8ba1\u516c\u53f8ComScore\u62a5\u9053\u8bf4Ning\u6240\u6709\u7528\u6237\u7f51\u7ad9\u6240\u5728\u7684\u503c\u57df\u6bcf\u4e2a\u6708\u6709\uff1300\u4e07\u4e0d\u540c\u7528\u6237\u8bbf\u95ee\u3002<\/span><\/p>\n\u4e0e\u6b64\u540c\u65f6\uff0cBebo\uff0c\u4e00\u4e2a\u5728\u7f8e\u56fd\u4ee5\u5916\u7684\u56fd\u5bb6\u66f4\u6d41\u884c\u7684\u793e\u4ea4\u7f51\u7ad9\uff0c\u6bcf\u6708\u67092500\u4e07\u7684\u8bbf\u95ee\u8005\uff08\u7f8e\u56fd\u5728\u7ebf\u5728\u4eca\u5e743\u6708\u75288.5\u4ebf\u7f8e\u5143\u5c06\u5176\u4e70\u4e0b\uff09\u3002\u513f\u7ae5\u793e\u4ea4\u7f51\u7ad9Club\u3000Penguin\uff0c\u6bcf\u6708\u6709500\u4e07\u8bbf\u95ee\u8005\uff0c\u800c\u5546\u52a1\u793e\u4ea4\u7f51\u7ad9Linked In\u6bcf\u6708\u6709\u8fd1\uff1500\u4e07\u4e2a\u4e0d\u540c\u7684\u8bbf\u95ee\u8005\u3002<\/span><\/p>\n\u90a3\u90fd\u8fd8\u662f\u4e9b\u5c0f\u516c\u53f8\u3002\u6839\u636eComScore\u6700\u65b0\u62a5\u544a\uff0cFacebook\u622a\u81f32008\u5e741\u6708\u67093390\u4e07\u7528\u6237\uff0c\u6bd4\u4e0a\u5e74\uff11\u6708\u5dee\u4e0d\u591a\u7ffb\u4e86\u4e00\u756a\uff08\u4f46\u6bd42007\u5e7412\u6708\u4e0b\u964d\u4e862\uff05\uff09\u3002\u800cMySpace\u53c8\u6bd4Facebook\u7684\u7528\u6237\u7ffb\u4e86\u4e00\u756a\uff0c\u5728\u540c\u6708\u62e5\u6709\u8fd17200\u4e07\u7528\u6237\u3002<\/span><\/p>\n\u6d41\u884c\u5f52\u6d41\u884c\uff0c\u8fd9\u4e9b\u7f51\u7ad9\u5bf9\u4e8e\u8d5a\u94b1\u5374\u4f3c\u4e4e\u65e0\u80fd\u4e3a\u529b\u3002<\/span><\/p>\n\u53bb\u5e74\uff0c\u5fae\u8f6f\u4ee52.4\u4ebf\u7f8e\u5143\u8d2d\u5165\u4e86Facebook1.6\uff05\u7684\u6240\u6709\u6743\uff0c\u8ba9\u8fd9\u4e2a\u516c\u53f8\u7684\u4f30\u503c\u8fbe\u5230\u4e86\u8ba9\u4eba\u8d28\u7591\u7684150\u4ebf\u7f8e\u5143\u3002\u4f46Facebook\u4eca\u5e74\u5f88\u6709\u53ef\u80fd\u4f1a\u4e8f\u635f1.5\u4ebf\u3002\u8fd9\u6765\u81eaAll Things Digital\u516c\u53f8\u7684\u5206\u6790\u5e08Kara Swisher\u5728\uff11\u6708\u7684\u4e00\u4e2a\u7535\u8bdd\u4f1a\u8bae\u5f97\u5230\u7684\u4fe1\u606f\u3002All Things Digital\u662f\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u7684\u4e00\u5bb6\u5173\u8054\u7f51\u7ad9\uff0c\u81f4\u529b\u4e8e”\u6570\u5b57\u9769\u547d\u7684\u65b0\u95fb\u3001\u5206\u6790\u53ca\u8bc4\u8bba”\u3002\u8fd9\u4e00\u63a8\u8bba\u57fa\u4e8eFacebook\u7684EBIDA(\u5373\u5176\u8ba1\u5165\u5229\u606f\u3001\u6298\u65e7\u548c\u644a\u6d88\u4e4b\u524d\u7684\u8d62\u5229)\u9884\u6d4b\u4e3a\uff15000\u4e07\uff0c\u4f46\u5176\u8d44\u672c\u652f\u51fa\u9884\u6d4b\u4e3a2\u4ebf\uff0c\u5305\u62ec\u6dfb\u7f6e\u65b0\u7684\u4e3b\u673a\u3002<\/span><\/p>\nMySpace\u7684\u6bcd\u516c\u53f8Fox Internactive Media\uff08\u798f\u514b\u65af\u4e92\u52a8\u5a92\u4f53\uff09\u4eca\u5e74\u7684\u6536\u5165\u6bd4\u9884\u671f\u5c11\u4e86\uff11\u4ebf\uff0c\u5bfc\u81f4\u4ed6\u4eec\u7684\u9996\u5e2d\u6536\u5165\u5b98\u88ab\u89e3\u804c\u3002\u800c\u8c37\u6b4c\u4e5f\u5931\u671b\u800c\u5f52\u3002\u8c37\u6b4c\u57282006\u5e74\u4ee5\uff19\u4ebf\u7f8e\u5143\u8d2d\u4e70\u4e86MySpace\uff13\u5e74\u7684\u90e8\u5206\u5e7f\u544a\u6743\uff0c\u8ba9\u4ed6\u4eec\u53ef\u4ee5\u6839\u636e\u7528\u6237\u7684\u641c\u7d22\u5173\u952e\u5b57\u5728\u8fd9\u4e2a\u793e\u4ea4\u7f51\u7ad9\u4e0a\u520a\u767b\u5e7f\u544a\u3002”\u6211\u8ba4\u4e3a\u6211\u4eec\u8fd8\u6ca1\u6709\u627e\u5230\u5728\u793e\u4ea4\u7f51\u7ad9\u4e0a\u4f5c\u5e7f\u544a\u548c\u8d5a\u94b1\u7684\u6700\u4f73\u9014\u5f84”\uff0c\u8c37\u6b4c\u7684\u521b\u59cb\u4eba\u4e4b\u4e00Sergey Brin\u57282007\u5e74\u7b2c\uff14\u5b63\u5ea6\u7ed3\u679c\u51fa\u7089\u540e\u548c\u6295\u8d44\u8005\u7684\u7535\u8bdd\u4f1a\u91cc\u5982\u662f\u8bf4\u3002<\/span><\/p>\nNing\u4e0d\u516c\u5e03\u5176\u5e7f\u544a\u9500\u552e\u989d\u3002Bianchini\u552f\u4e00\u80af\u900f\u9732\u7684\u662f\uff1a”\u6211\u4eec\u62e5\u6709\u7684\u7f51\u7ad9\u6570\u91cf\u662f\u6211\u4eec\u7684\u5173\u952e\u6307\u6807\u3002”\u5982\u679cNing\u3001MySpace \u53caFacebook\u7684\u7ecf\u5386\u76f8\u4f3c\uff0c\u90a3\u4e48\u4ed6\u4eec\u7684\u5173\u952e\u6307\u6807\u6307\u51fa\u7684\u4ec5\u4ec5\u662f\u5927\u91cf\u7684\u7528\u6237\u3002<\/span><\/p>\nLookery\u662f\u4e00\u4e2a\u5e7f\u544a\u516c\u53f8\u3002\u4ed6\u4eec\u5411Facebook\u6279\u91cf\u8d2d\u8fdb\u5e7f\u544a\u4f4d\uff0c\u7136\u540e\u4ee5\u6bcf\u5c55\u793a1000\u6b21\u653613\u7f8e\u5206\u7684\u4ef7\u683c\u96f6\u552e\u8fd9\u4e9b\u5e7f\u544a\u4f4d\uff0c\u7528\u5e7f\u544a\u672f\u8bed\u6765\u8bb2\uff0c\u5c31\u662f$0.13CPM\uff08cost per thousand impressions\uff09\u3002 Facebook\u81ea\u5df1\u4e5f\u4ee5\u6700\u4f4e$0.15CPM\u7684\u4ef7\u683c\u96f6\u552e\u5e7f\u544a\u4f4d\u3002\u8fd9\u4e9b”\u793e\u4ea4\u5e7f\u544a”\u8ba9\u5e7f\u544a\u8005\u53ef\u4ee5\u9488\u5bf9\u7528\u6237\u7684\u5e74\u9f84\uff0c\u5730\u57df\u7b49\u7279\u5f81\u6709\u9488\u5bf9\u7684\u520a\u767b\u5e7f\u544a\u3002\u800cMySpace\u4e5f\u5728\u53bb\u5e74\u91cc\u628a\u5176\u5e7f\u544a\u4ef7\u683c\u4ece$3.25CPM\u964d\u5230\u4e86$2\u4ee5\u4e0b\u3002\u4f5c\u4e3a\u6bd4\u8f83\uff0c\u5728Mashable\uff0c\u4e00\u4e2a\u4e13\u95e8\u8bc4\u8bba\u793e\u4ea4\u7f51\u7ad9\u7684\u535a\u5ba2\uff0c\u4e00\u4e2a\u5e7f\u544a\u6839\u636e\u5176\u5927\u5c0f\u6536\u8d39$7CPM\u5230$33CPM\u3002\u9605\u8bfb\u5bf9\u8c61\u4e3a\u8d1f\u8d23\u516c\u53f8\u91c7\u8d2d\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u9ad8\u7ba1\u548c\u6280\u672f\u4eba\u5458\u7684\u7f51\u7ad9\u5e7f\u544a\u8d39\u6700\u4e3a\u6602\u8d35\uff0c\u6bd4\u5982TechnologyReview.com (\u79d1\u6280\u8bc4\u8bba)\uff0c\u5176\u5e7f\u544a\u8d39\u9ad8\u8fbe$70CPM\u3002<\/span><\/p>\n\u5c3d\u7ba1\u4ef7\u683c\u4f4e\u5ec9\uff0c\u793e\u4ea4\u7f51\u7ad9\u4e5f\u6ca1\u80fd\u5f15\u8bf1\u5230\u5e7f\u544a\u8005\u548c\u5a92\u4f53\u3002”\u5f88\u591a\u7684\u5e7f\u544a\u8005\u90fd\u5bf9\u8fdb\u5165MySpace\u72b9\u7591\u4e0d\u51b3\u3002”\u7ebd\u7ea6\u5e7f\u544a\u516c\u53f8OMD\u7684\u65b0\u5174\u5a92\u4f53\u603b\u76d1Anthony Acquisti \u8bf4\uff0c”\u5bf9\u4e8e\u4e00\u4e9b\u6709\u610f\u7684\u54c1\u724c\uff0c\u6211\u4eec\u751a\u81f3\u76f4\u622a\u4e86\u5f53\u7684\u544a\u8bc9\u4ed6\u4eec’\u8fd9\u4e0d\u662f\u4e2a\u597d\u4e3b\u610f'”\u3002<\/span><\/p>\n\u4e3a\u4ec0\u4e48\u5462\uff1f \u793e\u4ea4\u7f51\u7ad9\u5e7f\u544a\u5b58\u5728\u4e09\u4e2a\u4e3b\u8981\u95ee\u9898\uff1a\u6ce8\u610f\u529b\u3001\u9690\u79c1\u6743\u53ca\u5185\u5bb9\u3002<\/span><\/p>\n\u6ce8\u610f\u529b\u4e0d\u8db3<\/strong><\/span><\/p>\n\u57284\u6708\u7684\u6700\u540e\u4e00\u4e2a\u661f\u671f\uff0c\u7ea6400\u540d\u4e0e\u4f1a\u8005\u5728\u6d1b\u6749\u77f6\u7684Skirball\u6587\u5316\u4e2d\u5fc3\u53c2\u52a0\u4e86\u4e00\u4e2a\u884c\u4e1a\u4f1a\u8bae\uff0c\u8ba8\u8bba\u600e\u6837\u624d\u80fd\u4ece\u793e\u4ea4\u7f51\u7ad9\u8d5a\u94b1\u3002\u4f1a\u8bae\u6709\u4e00\u4e2a\u4e0d\u592a\u5f15\u4eba\u6ce8\u610f\u7684\u540d\u5b57\uff0cEconSM\uff0c\u5373\u793e\u4ea4\u5a92\u4f53\u7ecf\u6d4e\u7684\u7b80\u79f0\u3002<\/span><\/p>\n\u6b64\u6b21\u4f1a\u8bae\u7684\u76ee\u7684\u975e\u5e38\u660e\u663e\uff0c\u6b63\u5982\u8ba8\u8bba\u4f1a\u4e3b\u6301\u4eba\u4e4b\u4e00\u7684Kara Swisher\u5728\u5979\u7684\u535a\u5ba2\u4e0a\u7b11\u9053\uff0c”\u6211\u8bd5\u56fe\u5bfb\u627e\u96be\u4ee5\u6349\u6478\u7684\u5229\u6da6\uff0c\u660e\u77e5\u5176\u65e0\u8e2a\u53ef\u5bfb\u3002”<\/span><\/p>\n\u51e0\u4e4e\u6240\u6709\u7684\u73a9\u5bb6\u90fd\u5230\u573a\u4e86\uff1a\u5c0f\u516c\u53f8\u6d3e\u53bb\u4ed6\u4eec\u7684\u9996\u5e2d\u884c\u653f\u5b98\uff0c\u6bd4\u5982Alex Blum,\u6295\u8d44\u94f6\u884c\u5e0c\u671b\u80fd\u5e26\u4ed6\u4eec\u4e0a\u5e02\uff0c\u800c\u96c5\u864e\u3001\u7f8e\u56fd\u5728\u7ebf\u548c\u798f\u514b\u65af\u4e92\u52a8\u5a92\u4f53\u8fd9\u6837\u7684\u516c\u53f8\u5219\u53bb\u5bfb\u627e\u8d2d\u5165\u5bf9\u8c61\uff08Facebook \u65e0\u4eba\u5230\u573a\uff09\u3002”\u8fd9\u662f\u4e00\u4e2a\u5927\u89c4\u6a21\u7684\u4f1a\u8bae”\uff0c Blum\u8bf4\uff0c”\u6211\u4eec\u6240\u6709\u7684\u5408\u4f5c\u8005\u90fd\u5230\u4e86\u3002”<\/span><\/p>\n\u4f46\u4e0e\u4f1a\u8005\u4eec\u5e76\u672a\u79ef\u6781\u53c2\u4e0e\u4f1a\u8bae\u3002\u542c\u4f17\u6ce8\u610f\u529b\u8df3\u8dc3\uff0c\u65f6\u800c\u5728\u5fae\u89c2\u535a\u5ba2\u5e73\u53f0Twitter\u4e0a\u53d1\u5e16\uff0c\u65f6\u800c\u67e5\u770b\u7535\u5b50\u90ae\u4ef6\uff0c\u65f6\u800c\u770b\u535a\u5ba2\uff0c\u65f6\u800c\u8bfb\u62a5\u7eb8\uff0c\u5076\u5c14\u4e5f\u542c\u4e00\u542c\u53f0\u4e0a\u7684\u8bb2\u6f14\u3002\u8ba8\u8bba\u4f1a\u4e0a\u7684\u7279\u5b9a\u8bdd\u9898\u5f88\u5feb\u5c31\u4e0a\u5347\u6210\u7b3c\u7edf\u7684\u95ee\u9898\uff0c\u7136\u540e\u88ab\u7b3c\u7edf\u5730\u56de\u7b54\u3002\u6ca1\u4eba\u7559\u5fc3\u5e7f\u544a\uff08\u662f\u7684\uff0c\u6b63\u5982\u4eba\u4eec\u4e0d\u7559\u5fc3\u542c\u53f0\u4e0a\u53d1\u8a00\u4e00\u6837\uff09\u3002\u8ba8\u8bba\u4f1a\u4e00\u4e2a\u53d1\u8a00\u8005Seth Goldstein\u8bf4\uff1a”\u5728\u73b0\u9636\u6bb5\uff0c’\u793e\u4ea4’\u5e7f\u544a\u5c31\u662f\u4efb\u4f55\u767b\u5728\u793e\u4ea4\u7f51\u7ad9\u800c\u975e\u5e38\u5bb9\u6613\u7684\u88ab\u7528\u6237\u5ffd\u7565\u7684\u5e7f\u544a\u3002”<\/span><\/p>\nGoldstein\u5e94\u8be5\u662f\u6709\u53d1\u8a00\u6743\u7684\uff0c\u56e0\u4e3a\u4ed6\u81ea\u5df1\u7684\u516c\u53f8Social Media (\u793e\u4ea4\u5a92\u4f53)\u5c31\u662f\u4e13\u5356\u5e7f\u544a\u6743\u7684\uff0c\u5176\u5e7f\u544a\u94fe\u63a5\u5728\u4e00\u4e9b\u4e13\u4e3aMySpace\u548c Facebook\u8bbe\u8ba1\u7684\u5c0f\u6e38\u620f\u4e0a\uff0c\u6bd4\u5982Scrabulous\uff08\u62fc\u5b57\u7ade\u8d5b \uff09\u548c Compare People\uff08\u4eba\u7269\u6bd4\u8f83\uff09\u8fd9\u4e9b\u5728\u7528\u6237\u4e2d\u5f88\u6d41\u884c\u7684\u6e38\u620f\u3002\u95ee\u9898\u5728\u4e8e\uff0cGoldstein\u8bf4\uff0c”\u5e7f\u544a\u653e\u5728\u7528\u6237\u9762\u524d\uff0c\u4ed6\u4eec\u53ef\u4ee5\u8f7b\u6613\u5ffd\u7565\uff0c\u6211\u4eec\u5e94\u5f53\u628a\u5e7f\u544a\u653e\u5230\u7528\u6237\u4e4b\u4e2d\u3002”<\/span><\/p>\nGoldstein\u7684\u8bc4\u8bba\u4f3c\u4e4e\u662f\u6709\u70b9\u8001\u751f\u5e38\u8c08\uff0c\u4f46\u5b83\u7684\u786e\u6307\u51fa\u4e86\u95ee\u9898\u6240\u5728\u3002\u800c\u4e00\u4e9b\u5c40\u5916\u4eba\u7684\u8bc4\u8bba\u66f4\u52a0\u4e00\u9488\u89c1\u8840\uff1a”\uff08\u793e\u4ea4\u7f51\u7ad9\uff09\u5c31\u4e0d\u662f\u4e2a\u505a\u5e7f\u544a\u7684\u597d\u5730\u65b9”\uff0cWebblogs \u548cMahalo.com \u7684\u521b\u5efa\u8005Jason \u00acCalacanis\u8bf4\u3002\u6b63\u5982\u4ed6\u5728\u4e00\u5c01\u7535\u5b50\u90ae\u4ef6\u91cc\u63d0\u5230\uff1a\u793e\u4ea4\u7f51\u7ad9\u7684\u7528\u6237\u4eec”\u90fd\u5fd9\u7740\u804a\u5929\uff0c\u65e0\u5fc3\u5173\u6ce8\u5e7f\u544a\u4fe1\u606f\u3002” <\/span><\/p>\n\u5c06\u793e\u4ea4\u7f51\u7ad9\u7684\u5883\u9047\u548c\u8c37\u6b4c\u6bd4\u8f83\u4e00\u4e0b\u3002\u8c37\u6b4c\u5c31\u4ece\u5728\u7528\u6237\u9762\u524d\u6295\u653e\u5e7f\u544a\u8d5a\u5230\u4e86\u94b1\u3002<\/span><\/p>\n\u8c37\u6b4c\u6bcf\u6708\u6709\u7ea61.4\u4ebf\u4e2a\u4e0d\u540c\u7528\u6237\u8bbf\u95ee\uff0c2007\u5e74\u76c8\u5229160\u4ebf\uff0c\u5927\u90e8\u5206\u6765\u81ea\u4e8e\u7528\u6237\u6ce8\u610f\u5230\u4e86\u7684\u5e7f\u544a\uff08\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cFacebook\u65b0\u8fd1\u4ece\u8c37\u6b4c\u6316\u8d70\u4e86Sheryl Sandber\u3002Sheryl \u5728\u8c37\u6b4c\u65f6\u628a\u5176\u5e7f\u544a\u9879\u76ee\u505a\u5f97\u98ce\u751f\u6c34\u8d77\uff0c\u5927\u83b7\u6210\u529f\uff09\u3002\u8c37\u6b4c\u7684AdWords\uff08\u5e7f\u544a\u8bcd\uff09\u62cd\u5356\u4ee5\u5e7f\u544a\u7684\u70b9\u51fb\u91cf\u6536\u8d39\uff1a\u5e7f\u544a\u8005\u4e0d\u4ee5\u6bcf\u5c55\u793a1000\u6b21\u7684\u6807\u51c6\u4ed8\u6b3e\uff0c\u800c\u662f\u6309\u6bcf\u4e2a\u7279\u5b9a\u7684\u5173\u952e\u8bcd\u88ab\u70b9\u51fb\u6b21\u6570\u4ed8\u6b3e\u3002\u5e7f\u544a\u8005\u53ef\u9009\u62e9\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u82b1\u591a\u5c11\u94b1\uff0c\u800c\u5176\u82b1\u94b1\u7684\u591a\u5c11\u51b3\u5b9a\u4e86\u5176\u5e7f\u544a\u88ab\u7f6e\u653e\u7684\u4f4d\u7f6e\u3002\u4e0d\u540c\u7684\u5173\u952e\u8bcd\u5f53\u7136\u6709\u4e0d\u540c\u7684\u7ade\u62cd\u4ef7\uff0c\u4f46\u5e73\u5747\u4e0b\u6765\uff0c\u6bcf\u4e2a\u5e7f\u544a\u57282008\u5e74\u4e00\u5b63\u5ea6\u7684\u6536\u8d39\u4e3a\u6bcf\u70b9\u51fb\u4e00\u6b2170\u7f8e\u5206\u3002<\/span><\/p>\n\u5728\u8c37\u6b4c\u4f5c\u5e7f\u544a\u884c\u5f97\u901a\u662f\u56e0\u4e3a\u7528\u6237\u5230\u8c37\u6b4c\u4e0a\u67e5\u8be2\u7279\u5b9a\u7684\u4fe1\u606f\u3002\u5982\u679c\u4e00\u4e2a\u7528\u6237\u5728\u641c\u7d22\u6846\u91cc\u6253\u51fa”\u8f7b\u578b\u6469\u6258\u8f66”\u662f\u60f3\u8981\u4e70\u4e00\u8f86\u8f7b\u578b\u6469\u6258\u8f66\uff0c\u90a3\u4e48\u5728\u641c\u7d22\u7ed3\u679c\u53f3\u8fb9\u51fa\u73b0\u7684\u5e7f\u544a\u53ef\u80fd\u6bd4\u641c\u7d22\u7ed3\u679c\u672c\u8eab\u66f4\u6709\u7528\u3002\u76f8\u5f62\u4e4b\u4e0b\uff0c\u793e\u4ea4\u7f51\u7ad9\u7684\u7528\u6237\u662f\u6765\u627e\u670b\u53cb\u7684\uff0c\u5e7f\u544a\u5bf9\u4ed6\u4eec\u6765\u8bf4\uff0c\u8bf4\u5f97\u597d\u542c\u4e5f\u5c31\u7b97\u6beb\u65e0\u76f8\u5e72\u3002\u793e\u4ea4\u7f51\u7684\u5e7f\u544a\u70b9\u51fb\u7387\u8bc1\u5b9e\u4e86\u8fd9\u4e00\u70b9\u3002\u7ea62%\u7684\u8c37\u6b4c\u7528\u6237\u4f1a\u70b9\u51fb\u5e7f\u544a\uff08\u5982\u679c\u7528\u6237\u7684\u641c\u7d22\u662f\u4ee5\u8d2d\u4e70\u4e3a\u76ee\u7684\u7684\uff0c\u90a3\u8fd9\u4e2a\u6570\u76ee\u5c31\u66f4\u9ad8\u5f88\u591a\uff09\u3002\u800c\u6839\u636e\u4e00\u4e2a\u7845\u8c37\u535a\u5ba2Valleywag\u62ff\u5230\u7684\u4e00\u5bb6\u5a92\u4f53\u4e70\u5bb6\u4e0a\u5e74\u7684\u62a5\u544a\uff0c\u8fd8\u4e0d\u52300.04%\u7684Facebook\u7528\u6237\u4f1a\u70b9\u51fb\u5e7f\u544a\u3002<\/span><\/p>\n\u7784\u51c6\u5668\u91cc\u7684\u7528\u6237<\/strong><\/span><\/p>\n\u5f53\u793e\u4ea4\u7f51\u7ad9\u7684\u76f8\u5173\u4eba\u58eb\u88ab\u95ee\u5230\u600e\u6837\u624d\u80fd\u4f7f\u5e7f\u544a\u5438\u5f15\u7528\u6237\u6ce8\u610f\u529b\u65f6\uff0c\u4ed6\u4eec\u603b\u662f\u8bf4\uff1a”\u9488\u5bf9\u8425\u9500”\u3002
\u9488\u5bf9\u8425\u9500\u662f\u4f20\u7edf\u5e7f\u544a\u7684\u6838\u5fc3\uff1a\u6bd4\u5982\u8bf4\uff0c\u5236\u8863\u5382\u5728\u300a\u65f6\u5c1a\u300b\u6742\u5fd7\u4e0a\u4f5c\u5e7f\u544a\u662f\u9488\u5bf9\u5bf9\u65f6\u5c1a\u6709\u5174\u8da3\u7684\u8bfb\u8005\u3002\u5728\u793e\u4ea4\u7f51\u7ad9\u7684\u60c5\u51b5\u4e0b\uff0c\u9488\u5bf9\u8425\u9500\u610f\u5473\u7740\u7ffb\u9605\u4f60\u7684\u6863\u6848\u4ece\u800c\u627e\u51fa\u4f60\u5bf9\u4ec0\u4e48\u611f\u5174\u8da3\u3002\u793e\u4ea4\u7f51\u7ad9\u5f80\u5f80\u6bd4\u5176\u5b83\u4efb\u4f55\u516c\u53f8\u66f4\u52a0\u4e86\u89e3\u4f60\uff0c\u4f60\u7684\u504f\u597d\u4ee5\u53ca\u4f60\u7684\u884c\u4e3a\u6a21\u5f0f\u3002\u6863\u6848\u66f4\u662f\u88ab\u8ba4\u4e3a\uff0c\u7528\u524d\u798f\u514b\u65af\u4e92\u52a8\u5a92\u4f53\u9ad8\u7ba1Ross Levinsohn\u7684\u8bdd\u6765\u8bf4\uff0c\u662f”\u6570\u636e\u9ec4\u91d1”\u3002\u5f00\u91c7\u8fd9\u5ea7\u91d1\u77ff\u662f\u793e\u4ea4\u7f51\u7ad9\u8d5a\u94b1\u7684\u6700\u4f73\u65b9\u5f0f\uff0c\u4f46\u8003\u8651\u5230\u7528\u6237\u5bf9\u9690\u79c1\u6743\u7684\u6001\u5ea6\uff0c\u8fd9\u53c8\u662f\u6700\u96be\u628a\u63e1\u5206\u5bf8\u7684\u3002<\/span><\/p>\n\u5e2e\u52a9\u5e7f\u544a\u8005\u66f4\u6709\u9488\u5bf9\u6027\u5730\u7784\u51c6\u793e\u4ea4\u7f51\u7ad9\u7528\u6237\u7684\u65b0\u516c\u53f8\u662f\u6b27\u7f8e\u98ce\u9669\u6295\u8d44\u7684\u65b0\u5ba0\u3002\u8fd9\u6837\u7684\u65b0\u516c\u53f8\u5e0c\u671b\u53ef\u4ee5\u5356\u7ed9\u5e7f\u544a\u8005\u793e\u4ea4\u7f51\u7ad9\u7528\u6237\u7684\u8be6\u7ec6\u4fe1\u606f\u3002\u4ed6\u4eec\u5305\u62ec\u521a\u521a\u6210\u7acb\u768433Across\uff08\u8fd9\u5bb6\u516c\u53f8\u88ab\u6536\u5728\u6211\u4eec\u4ece50\u9875\u5f00\u59cb\u4ecb\u7ecd\u7684\u6770\u51fa\u768410\u5bb6\u65b0\u5174\u516c\u53f8\u540d\u5355\u91cc\uff09\u4ee5\u53ca\u5df2\u7ecf\u6709\u4e00\u5b9a\u57fa\u7840\u7684\u82ac\u5170\u516c\u53f8Xtract\uff0c\u540e\u8005\u7684\u5ba2\u6237\u5305\u62ecVodafone\u3001 T-Mobile\u548cBlyk\uff0c\u800c\u4e14\u5df2\u7ecf\u5f00\u59cb\u5411\u5e7f\u544a\u516c\u53f8\u3001\u7f51\u7edc\u8425\u9500\u8005\u53ca\u51fa\u7248\u5546\u51fa\u552e\u5b83\u7684\u8f6f\u4ef6\u3002<\/span><\/p>\n\u5bf9\u793e\u4ea4\u7f51\u7ad9\u6765\u8bb2\uff0c\u9488\u5bf9\u8425\u9500\u610f\u5473\u7740\u5982Seth Goldstein\u6240\u8bf4\u8d70\u5230\u7528\u6237”\u4e4b\u4e2d”\u3002\u4f60\u6765\u5230\u793e\u4ea4\u7f51\u7ad9\u662f\u56e0\u4e3a\u4f60\u5bf9\u4f60\u7684\u670b\u53cb\u611f\u5174\u8da3\uff0c\u90a3\u4e48\uff0c\u7167\u8fd9\u6837\u7684\u601d\u8def\uff0c\u5e7f\u544a\u8005\u8981\u5438\u5f15\u4f60\u7684\u8bdd\u5c31\u5fc5\u987b\u8ba9\u4f60\u77e5\u9053\u4f60\u7684\u670b\u53cb\u5728\u4e70\u4ec0\u4e48\uff0c\u6216\u5728\u8003\u8651\u4e70\u4ec0\u4e48\u3002\u6216\u8005\uff0c\u4ed6\u4eec\u5fc5\u987b\u60f3\u529e\u6cd5\u8ba9\u4f60\u4eec\u4e92\u76f8\u53d1\u5e7f\u544a\u3002\u8fd9\u8981\u4e48\u662f\u4e2a\u7edd\u5999\u7684\u6784\u60f3\uff0c\u8981\u4e48\u662f\u4e2a\u9634\u9669\u7684\u4e3b\u610f\uff0c\u53d6\u51b3\u4e8e\u4f60\u662f\u5e7f\u544a\u8005\u8fd8\u662f\u793e\u4ea4\u7f51\u7ad9\u7684\u7528\u6237\u3002<\/span><\/p>\n2007\u5e7411\u6708\uff0cFacebook\u5c1d\u8bd5\u4e86\u901a\u8fc7\u4e00\u4e2a\u53ebBeacon\u7684\u9879\u76ee\u8d70\u5230\u7528\u6237\u4e4b\u4e2d\u3002\u5176\u521b\u7acb\u8005Mark Zuckerberg\u5728\u7ebd\u7ea6\u516c\u5e03\u8fd9\u4e00\u9879\u76ee\u65f6\u5ba3\u79f0\uff0c”\u4eca\u540e\u7684\u4e00\u767e\u5e74\u5e7f\u544a\u4e1a\u4f1a\u6539\u53d8\uff0c\u800c\u4e00\u5207\u59cb\u4e8e\u4eca\u671d\u3002”
Beacon\u662f\u4e00\u4e2a\u5e7f\u544a\u8005\u7684\u68a6\u60f3\uff0c\u540c\u65f6\uff0c\u6b63\u5982\u8bb8\u591a\u6709\u5229\u4e8e\u5e7f\u544a\u8005\u7684\u4e1c\u897f\uff0c\u8ba9\u5bfb\u5e38\u516c\u4f17\u975e\u5e38\u607c\u706b\u3002Beacon\u901a\u8fc7\u540cBlockbuster \uff08\u4e00\u5bb6DVD\u548c\u6e38\u620f\u51fa\u79df\u516c\u53f8\uff09\u548c eBay\uff08\u4e00\u5bb6\u7f51\u4e0a\u8d2d\u7269\u516c\u53f8\uff09\u4e4b\u7c7b\u5176\u5b83\u5546\u4e1a\u7f51\u7ad9\u7684\u5408\u4f5c\uff0c\u8ffd\u8e2a\u4e86Facebook\u7528\u6237\u7684\u8d2d\u4e70\u60c5\u51b5\uff0c\u5e76\u5c06\u8fd9\u4e9b\u8bb0\u5f55\u663e\u793a\u7ed9\u7528\u6237\u7684\u670b\u53cb\u3002<\/span><\/p>\n\u95ee\u9898\u5728\u4e8e\u7528\u6237\u4eec\u88ab\u81ea\u52a8\u5730\u52a0\u5165\u8fd9\u4e2a\u9879\u76ee\u4e2d\u3002\u5982\u679c\u4e00\u4e2a\u5ba2\u6237\u53bb\u4e86Blockbuster\u7684\u7f51\u7ad9\u79df\u4e86\u4e00\u90e8\u7535\u5f71\uff0c\u8fd9\u4e2a\u6d88\u606f\u5c06\u88ab\u81ea\u52a8\u53d1\u9001\u7ed9\u5979\u5728Facebook\u4e0a\u7684\u6240\u6709\u670b\u53cb\uff08\u8fd9\u53d1\u751f\u5728\u4e86\u5f97\u514b\u8428\u65af\u5dde\u7684\u00acCathryn Elaine \u00acHarris\u8eab\u4e0a\uff0c\u5979\u6b63\u5728\u4ee5\u8fdd\u53cd\u300a\u89c6\u9891\u9690\u79c1\u4fdd\u62a4\u6cd5\u300b\u8d77\u8bc9Blockbuster\uff09\u3002\u52a0\u4e0a\u7f51\u4e0a\u8bf7\u613f\u548c\u8d1f\u9762\u62a5\u9053\u9891\u9891\uff0c\u8fd9\u4e2a\u9879\u76ee\u8dcc\u8dcc\u649e\u649e\u5730\u540e\u9000\u4e86\u51e0\u6b65\u3002Zuckerberg\u5728\u516c\u53f8\u7684\u535a\u5ba2\u4e0a\u5199\u9053\uff1a”\u6211\u4eec\u5728\u5efa\u8fd9\u4e2a\u529f\u80fd\u7684\u65f6\u5019\u72af\u4e86\u5f88\u591a\u9519\u8bef\uff0c\u800c\u6211\u4eec\u5728\u5904\u7406\u8fd9\u4e9b\u9519\u8bef\u7684\u65f6\u5019\u72af\u4e86\u66f4\u591a\u7684\u9519\u8bef\u3002\u6211\u4eec\u8fd9\u6b21\u7684\u53d1\u5e03\u6ca1\u6709\u505a\u597d\uff0c\u6211\u4e3a\u6b64\u9053\u6b49\u3002”<\/span><\/p>\n\u4ecd\u65e7\uff0c”Beacon\u5e76\u672a\u88ab\u627c\u6740\u6389”\uff0cFacebook\u7684\u4ea7\u54c1\u8425\u9500\u526f\u603b\u88c1Chamath Palihapitiya\u8bf4\u3002”\u5df2\u53d1\u4e8b\u4ef6\u662f\u8ba9\u4eba\u9057\u61be\u7684\u3002”\u4ed6\u8bf4\uff0c”\u73b0\u5728\u6211\u4eec\u5411\u540e\u9000\u4e86\u4e00\u6b65\uff0c\u540c\u65f6\u7814\u7a76\u600e\u6837\u628a\u5b83\u505a\u5f97\u66f4\u597d”\u3002\u73b0\u5728\u5b83\u662f\u4e00\u4e2a\u53ef\u9009\u62e9\u7cfb\u7edf\uff0c\u7528\u6237\u53ef\u4ee5\u9009\u62e9\u5c06\u4ec0\u4e48\u6837\u7684\u4fe1\u606f\u516c\u4e4b\u4e8e\u4f17\uff0c\u6216\u8005\u9009\u62e9\u662f\u5426\u5f00\u901a\u8fd9\u4e2a\u529f\u80fd\u3002\u73b0\u5728\u4ecd\u6709\u8fd130\u4e2a\u516c\u53f8\u5728\u548c\u8fd9\u4e2a\u9879\u76ee\u5408\u4f5c\uff0c\u4ed6\u8bf4\u3002<\/span><\/p>\n\u53c2\u52a0EconSM\u7684\u5927\u591a\u6570\u4e1a\u5185\u4eba\u5458\u90fd\u559c\u6b22Beacon\uff0c\u5e0c\u671b\u5b83\u53ef\u4ee5\u6709\u66f4\u597d\u7684\u4e1a\u7ee9\uff0c\u800c\u4e14\u76f8\u4fe1\u6700\u7ec8\u5b83\u4f1a\u6210\u529f\u3002Goldstein\u628a\u5b83\u53eb\u505a”\u672a\u6765\u4e8b\u7269\u7684\u5148\u9a71”\u3002\u4f46\u662f\uff0c\u8ba9\u7528\u6237\u7ee7\u7eed\u4fe1\u4efb\u4ed6\u4eec\u4f1a\u5408\u7406\u4f7f\u7528\u6570\u636e\u662f\u5934\u7b49\u5927\u4e8b\u3002\u66fe\u7ecf\u5728Electronic Arts \u548cIntuit\u8fd9\u6837\u7684\u516c\u53f8\u4e0a\u538b\u8fc7\u5b9d\u7684\u98ce\u9669\u6295\u8d44\u5546Roger McNamee\u6307\u51fa\u3002”Facebook\u6bd4\u8d77\u8c37\u6b4c\u8981\u79c1\u4eba\u5316\u5f97\u591a “\uff0c\u5728Facebook\u6295\u4e86\u8d44\u5e76\u4e14\u5bf9Zuckerberg\u6709\u4fe1\u5fc3\u7684McNamee\u8bf4\uff0c”\u4eba\u4eec\u771f\u7684\u975e\u5e38\u5728\u610f\u4ed6\u4eec\u7684\u79c1\u4eba\u4fe1\u606f\u88ab\u4f5c\u4e86\u4ec0\u4e48\u7528\u3002”<\/span><\/p>\n\u5e76\u975e\u6240\u6709\u8bd5\u56fe\u63a8\u884c\u9488\u5bf9\u8425\u9500\u7684\u884c\u4e3a\u90fd\u50cfBeacon\u90a3\u6837\u5f15\u8d77\u4e86\u5927\u91cf\u6297\u8bae\u30022007\u5e74\uff0cMySpace\u63a8\u51fa\u4e86HyperTargeting\u7cfb\u7edf\u3002\u8fd9\u4e2a\u7cfb\u7edf\u901a\u8fc7\u7ffb\u9605\u7528\u6237\u6863\u6848\u6765\u627e\u51fa\u4ed6\u4eec\u7684\u5174\u8da3\u7231\u597d\uff0c\u7136\u540e\u628a\u4ed6\u4eec\u5206\u621010\u4e2a\u5927\u7c7b\uff0c\u6bd4\u5982\u4f53\u80b2\u548c\u5a31\u4e50\u3002\u8fd9\u4e9b\u5927\u7c7b\u53c8\u88ab\u7ec6\u5206\u4e3a1000\u591a\u4e2a\u5c0f\u7c7b\uff0c\u6bd4\u5982\u68d2\u7403\u6216\u8005\u67d0\u4e00\u90e8\u7535\u5f71\uff08\u5728\u73b0\u9636\u6bb5\uff0c\u7535\u5b50\u90ae\u4ef6\u548c\u79c1\u4eba\u77ed\u6d88\u606f\u5728Facebook \u548c MySpace\u90fd\u6ca1\u6709\u88ab\u7ffb\u9605\uff09\u3002\u798f\u514b\u65af\u4e92\u52a8\u5a92\u4f53\u7684\u603b\u88c1Adam Bain \u6307\u51fa\uff0c”\u4eba\u4eec\u5929\u5929\u5728MySpace\u548c\u5176\u4ed6\u793e\u4ea4\u7f51\u7ad9\u4e0a\u8868\u6001\uff0c\u800c\u6211\u4eec\u60f3\u8981\u7684\u5c31\u662f\u628a\u4ed6\u4eec\u7684\u6001\u5ea6\u8f6c\u5316\u4e3a\u53ef\u4f9b\u51fa\u552e\u7684\u5206\u7c7b\u4fe1\u606f\u3002”<\/span><\/p>\nBain \u900f\u9732\uff0cMySpace\u5728\u63a8\u51fa\u8fd9\u4e2a\u9879\u76ee\u524d\u4f5c\u4e86\u8be6\u5c3d\u7684\u8c03\u67e5\uff0c “\u7528\u6237\u8bf4\uff1a’\u6211\u660e\u767d\u6211\u5f97\u548c\u5e7f\u544a\u5171\u5b58\uff0c\u6211\u5e76\u4e0d\u4ecb\u610f\u5b83\u4eec\u3002'”\u4ed6\u8bf4\uff0c”\u5173\u8054\u7684\u6982\u5ff5\u8ba9\u7528\u6237\u89c9\u5f97\u786e\u5b9e\u6709\u9053\u7406\u3002”\u4e00\u4e2a150\u4eba\u7684\u5c0f\u7ec4\u5728\u4e0d\u65ad\u5730\u6539\u8fdb\u8fd9\u4e2a\u7a0b\u5e8f\uff0c\u73b0\u5728\u5df2\u7ecf\u662f\u7b2c12\u7248\u4e86\u3002\u867d\u7136\u8fd9\u4e2a\u7a0b\u5e8f\u8fd8\u6ca1\u80fd\u5e26\u6765\u8d22\u5bcc\uff0c”\u5b83\u5df2\u7ecf\u7ed9MySpace\u5e26\u6765\u4e86\u524d\u6240\u672a\u6709\u7684\u5e7f\u544a\u8005\u6570\u91cf\u3002”Bain\u8bf4\u3002”\u6211\u4eec\u6b63\u5728\u8d62\u83b7\u5927\u54c1\u724c\u7528\u6237\uff0c\u6bd4\u5982\u963f\u8fea\u8fbe\u65af\u3001\u5609\u4fe1\uff0cElectronic Arts\u3001 Frito-Lay\u3001 Kraft\u3001 General Mills\u53ca\u9ea6\u5f53\u52b3\u3002”<\/span><\/p>\n\u90a3\u4e48\u5e7f\u544a\u8005\u548cBainy\u4e00\u6837\u5174\u594b\u5417 \uff1f”\u6211\u4eec\u4e70\u4e86\u4e00\u70b9\u70b9\uff0c” McCann\u5e7f\u544a\u516c\u53f8\u7684\u6570\u5b57\u6218\u7565\u548c\u521b\u65b0\u4e3b\u4efbMarc Ruxin \u8bf4\u3002”\u4e0d\u597d\u4e0d\u574f\u3002”\u55ef \uff0c\u4e00\u70b9\u70b9\u603b\u597d\u8fc7\u4ec0\u4e48\u4e5f\u6ca1\u6709\u3002\u4f46\u8fd9\u4ecd\u7136\u672a\u80fd\u6700\u7ec8\u89e3\u7b54\u4e00\u4e2a\u7591\u95ee\uff1a\u5c31\u7b97\u9488\u5bf9\u8425\u9500\u53ef\u4ee5\u907f\u5f00\u635f\u5bb3\u6d88\u8d39\u8005\u9690\u79c1\u8fd9\u4e2a\u95ee\u9898\uff0c\u5b83\u7a76\u7adf\u662f\u4e0d\u662f\u53ef\u4ee5\u7a81\u7834\u6ce8\u610f\u529b\u4e0d\u8db3\u8fd9\u4e2a\u969c\u788d\uff1f 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\u5e7f\u544a\u8005\u77e5\u9053\u4ed6\u4eec\u7684\u5e7f\u544a\u5927\u6982\u4f1a\u548c\u4ec0\u4e48\u6837\u7684\u5185\u5bb9\u653e\u5728\u4e00\u8d77\u3002\u4f46\u4e00\u4e2a\u9ad8\u77e5\u540d\u5ea6\u7684\u5927\u54c1\u724c\u591a\u534a\u4e0d\u613f\u5192\u9669\u628a\u81ea\u5df1\u7684\u5e7f\u544a\u653e\u5728Facebook\u7684”\u6211\u548cFacebook\u4e0a\u7684\u67d0\u4eba\u53d1\u751f\u4e86\u6027\u5173\u7cfb”\u7fa4\u4f53\u65c1\u8fb9\uff0c\u8fd9\u662f\u4e00\u4e2a\u771f\u5b9e\u7684\u7fa4\u4f53\uff0c\u5728\u672c\u6587\u53d1\u7a3f\u65f6\u5df2\u670959,353\u4e2a\u6210\u5458\u3002\u53c8\u6216\u8005\u60f3\u60f318\u5c81\u7684”\u59ae\u742a\uff0c\u53c8\u540d\u6b7b\u4ea1\u5929\u4f7f”\u5728MySpace\u4e0a\u7684\u6863\u6848\uff08\u5728\u7f51\u4e0a\u5446\u4e86\u4e24\u5206\u949f\u624d\u52a0\u8f7d\u5b8c\u6bd5\uff09\u3002\u8fd9\u4e2a\u6863\u6848\u88c5\u9970\u7740\u4e00\u53e5\u53e3\u53f7\uff1a”Don’t fuckin fuck with ninjette bitch we’ll cut ur fuckin head off an give it to ur momma\uff08\u522b\u4ed6\u5988\u7684\u548c\u8001\u5a18\u6363\u4e71\uff0c\u8981\u4e0d\u6211\u780d\u4e86\u4f60\u4ed6\u5988\u7684\u5934\u9001\u53bb\u7ed9\u4f60\u8001\u5a18\uff09”\u3002<\/span><\/p>\n\u8fd9\u4e0d\u662f\u62db\u6765\u597d\u8bc4\u7684\u5185\u5bb9\uff0c\u4f46\u6709\u4e9b\u4e70\u65b9\u5e76\u4e0d\u592a\u4ecb\u610f\u3002”\u73b0\u5728\uff0c\u553e\u624b\u53ef\u5f97\u7684\u662f\u5a31\u4e50\u4e1a\u7528\u6237\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4e0d\u5173\u5fc3\u5185\u5bb9\u6bd4\u90bb\u6027\u3002”Goldstein\u63d0\u51fa\u3002\u786e\u5b9e\uff0c\u59ae\u53ef\u7684\u6d41\u6c13\u6863\u6848\u4e0a\u653e\u7740\u4e00\u4e2a\u534e\u7eb3\u516c\u53f8\u7684\u5e7f\u544a\uff1a\u7535\u5f71\u300a\u7cca\u6d82\u4fa6\u63a2\u300b\u3002\u4f46\u5373\u4fbf\u662f\u5a31\u4e50\u516c\u53f8\u4e5f\u8fdc\u79bbNing \u548cKickApps\u63d0\u4f9b\u7684\u7eaf\u7528\u6237\u793e\u533a\u3002”\u90a3\u662f\u4e00\u4e2a\u76ee\u524d\u65e0\u53ef\u638c\u63a7\u7684\u4e16\u754c\uff0c\u6df7\u6742\u7740\u8272\u60c5\u7f51\u7ad9\u53ca\u5176\u7c7b\uff0c” Ruxin\u8bf4\uff0c”\u90a3\u662f\u4e00\u4e2a\u76f2\u76ee\u7684\u6295\u8d44\u3002”<\/span><\/p>\n\u5e76\u975e\u6bcf\u4eba\u90fd\u5982\u6b64\u60b2\u89c2\u3002Facebook\u7684\u65e9\u671f\u6295\u8d44\u8005\u4e4b\u4e00Accel\u7684\u5408\u4f19\u4ebaAndrew Braccia\u8ba4\u4e3a\u5e7f\u544a\u8005\u6700\u7ec8\u4f1a\u63a5\u53d7\u793e\u4ea4\u7f51\u7ad9\u7684”\u6d3b\u6cfc\uff0c\u4e92\u52a8”\u7684\u7279\u6027\uff0c\u800c\u4e14\u7ec8\u5c06\u660e\u767d\u5176\u9b45\u529b\u6b63\u90e8\u5206\u6765\u81ea\u5176\u4e0d\u53ef\u77e5\u6027\u3002Facebook\u7684Palihapitiya\u5219\u5929\u771f\u5730\u8ba4\u4e3a”\u5185\u5bb9\u6bd4\u90bb\u6027”\u5728\u5b83\u7684\u7f51\u7ad9\u4e0a\u4e0d\u662f\u4e2a\u95ee\u9898\u3002Facebook\uff0c\u4ed6\u8bf4\uff0c\u62e5\u6709”\u5927\u91cf\u7684\u7528\u6237\u5185\u5bb9\u6838\u67e5\uff0c\u65e8\u5728\u8b66\u60d5\u4e0d\u5f97\u4f53\u7684\u5185\u5bb9\u3002”<\/span><\/p>\n\u4f46\u7528\u6237\u773c\u4e2d\u7684\u5f97\u4f53\u4e0e\u5e7f\u544a\u8005\u773c\u4e2d\u7684\u5f97\u4f53\u5927\u76f8\u5f84\u5ead\u3002\u8fd9\u6837\u7684\u7406\u8bba\u53ef\u80fd\u4e0d\u8db3\u4ee5\u8bf4\u670d\u5360\u4e86\u5e7f\u544a\u5e02\u573a\u5927\u591a\u6570\u7684\u6ce8\u610f\u5f62\u8c61\u7684\u5de8\u578b\u516c\u53f8\u3002\u800c\u4e14\uff0cPalihapitiya\uff0c\u4e0d\u7ba1\u6709\u610f\u8fd8\u662f\u65e0\u610f\uff0c\u4f3c\u4e4e\u4e0d\u5f97\u8981\u9886\uff1a\u5e7f\u544a\u8005\u4e0d\u559c\u6b22\u7c97\u9c81\u5185\u5bb9\u4e0d\u4ec5\u4ec5\u56e0\u4e3a\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u5230\u4ed6\u4eec\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u66f4\u56e0\u4e3a\u770b\u8fd9\u4e9b\u5185\u5bb9\u7684\u4eba\u591a\u534a\u65e0\u610f\u8d2d\u4e70\u5e7f\u544a\u8005\u60f3\u8981\u51fa\u552e\u7684\u4ea7\u54c1\u3002<\/span><\/p>\n\u5373\u4fbf\u5982\u6b64\uff0c\u793e\u4ea4\u7f51\u7ad9\u7684\u652f\u6301\u8005\u4eec\u4ecd\u575a\u4fe1\u5982\u6b64\u4f17\u591a\u7684\u773c\u7403\u4e00\u5b9a\u6709\u6240\u503c\u3002Braccia\u6307\u51fa\uff0c\u73b0\u5728\u7ea6\u67096%\u7684\u5e7f\u544a\u8d39\u88ab\u7528\u4e8e\u5728\u7ebf\u5e7f\u544a\uff0c\u4f46\u7ea620%\u7684\u5a92\u4f53\u8d2d\u7269\u53d1\u751f\u5728\u7f51\u4e0a\u3002”\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u53ef\u89c2\u7684\u673a\u9047\uff0c”\u4ed6\u8bf4\uff0c”\u6211\u4eec\u4ecd\u7136\u592a\u5e74\u8f7b\uff0c\u4ecd\u662f\u8941\u8913\u91cc\u7684\u5a74\u513f\u3002”<\/span><\/p>\n“\u8fd9\u4e9b\u7f51\u7ad9\u65e0\u5f02\u4e8e\u4f20\u7edf\u5a92\u4f53” Paul Kedrosky\u8bf4, \u4ed6\u7684\u5173\u4e8e\u98ce\u9669\u6295\u8d44\u548c\u7f51\u7edc\u7684\u535a\u5ba2Infectious Greed\u8bfb\u8005\u751a\u4f17\u3002 “\u6211\u4eec\u5bf9\u5b83\u4eec\u7684\u8981\u6c42\u8fc7\u9ad8\u3002\u5e7f\u544a\u652f\u51fa\u7684\u5206\u914d\u4f1a\u8ffd\u968f\u6d88\u8d39\u8005\uff0c\u800c\u73b0\u5728\uff0c\u5b83\u4eec\u5b8c\u5168\u9519\u4f4d\u4e86\u3002”<\/span><\/p>\nRoger McNamee\u575a\u6301Facebook\u5b9e\u5728\u592a\u8bf1\u4eba\uff0c\u592a\u6709\u7528\uff0c\u800c\u4e14\u6839\u57fa\u592a\u7262\u9760\uff0c\u5982\u679c\u4e0d\u76c8\u5229\u7684\u8bdd\u5b9e\u5728\u8bb2\u4e0d\u901a\u3002\u7b54\u6848\u662f\u5b58\u5728\u7684\uff0c\u867d\u7136\u4ed6\u8fd8\u6ca1\u627e\u5230\u3002McNamee\u8bf4\uff0c”\u6211\u4eec\u9700\u8981\u6709\u4eba\u53d1\u6325\u521b\u9020\u6027\u3002\u6211\u575a\u4fe1\u6709\u4e00\u5929Facebook\u4f1a\u6210\u529f\uff0c\u8bf4\u5230\u5e95\uff0c\u6211\u662f\u4e00\u4e2a\u6295\u8d44\u8005\uff0c\u5fc3\u5b58\u504f\u89c1\u65e0\u53ef\u907f\u514d\u3002”<\/span><\/p>\nMarc Canter\u6709\u4e00\u4e9b\u60f3\u6cd5\u3002\u8fd9\u4e2aMacroMedia\u7684\u521b\u59cb\u4eba\u4e4b\u4e00\u73b0\u5728\u662f\u5176\u6700\u9ad8\u884c\u653f\u5b98\u3002\u8fd9\u4e2a\u516c\u53f8\u5236\u9020\u7684\u793e\u4ea4\u7f51\u7ad9\u5de5\u5177PeopleAggregator\u65e8\u5728\u8ba9\u793e\u533a\uff0c\u5de5\u5177\uff0c\u641c\u7d22\u5f15\u64ce\uff0c\u4ee5\u53ca\u5176\u4ed6\u6240\u6709\u548cWeb 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Urstadt\uff09\u540c\u65f6\u4e5f\u662f\u300a\u6eda\u77f3\u300b\u6742\u5fd7\uff08 Rolling Stone \uff09\u548c Harper’s\u6742\u5fd7\u7684\u4f5c\u8005\u3002<\/span><\/p>\n<\/div>\n<\/div>\n <\/p>\n
<\/div>\n <\/div>\n\n\u53ef\u4ece\u6b64\u5904\u5b8c\u6210\u7684\u64cd\u4f5c\uff1a<\/h3>\n\n- \u4f7f\u7528 Google \u9605\u8bfb\u5668<\/b>\u8ba2\u9605www.techreviewchina.com<\/a><\/li>\n
- \u5f00\u59cb\u4f7f\u7528 Google \u9605\u8bfb\u5668<\/a>\uff0c\u8f7b\u677e\u5730\u4e0e\u60a8\u559c\u7231\u7684\u6240\u6709\u7f51\u7ad9<\/b>\u4fdd\u6301\u540c\u6b65\u66f4\u65b0<\/li>\n<\/ul>\n<\/div>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"
iAmFisher \u901a\u8fc7 Google \u9605\u8bfb\u5668\u53d1\u9001\u7ed9\u60a8\u7684\u5185\u5bb9\uff1a &n … \u7ee7\u7eed\u9605\u8bfb\u793e\u4ea4\u7f51\u7ad9\u4e0d\u662f\u76c8\u5229\u5546\u52a1<\/span>
<\/p>\n
Web 2.0\u2014\u2014\u8fd9\u4e2a\u9760\u7528\u6237\u5efa\u7acb\uff0c\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\uff0c\u7531\u7528\u6237\u7ba1\u7406\u7684\u82f1\u7279\u7f51\u68a6\u60f3\u2014\u2014\u5df2\u7ecf\u5151\u73b0\u4e86\u51e0\u4e4e\u6240\u6709\u7684\u627f\u8bfa\uff0c\u9664\u4e86\u5229\u6da6\u3002\u4f5c\u4e3aWeb 2.0\u6700\u6709\u524d\u9014\u7684\u7f51\u7ad9\u5f62\u5f0f\uff0c\u793e\u4ea4\u7f51\u7ad9\u7a76\u7adf\u4f1a\u4e0d\u4f1a\u5728\u67d0\u5929\u5f00\u59cb\u8d62\u5229\u5462\uff1f<\/strong><\/span><\/p>\n \u3010\u656c\u8bf7\u6b23\u8d4f\uff1a2007\u5e74\u6625\uff0c\u753b\u5bb6David Choe\u5728Facebook\u4f4d\u4e8e\u7845\u8c37Palo Alto\u7684\u5899\u58c1\u4e0a\u4f5c\u7684\u753b\u3002\u3011<\/span><\/p>\n Kickapps \u662f\u4e00\u4e2a80\u4eba\u7684\u65b0\u521b\u793e\u4ea4\u7f51\u7ad9\u516c\u53f8\u3002\u603b\u516c\u53f8\u9601\u697c\u5f0f\u7684\u529e\u516c\u5ba4\u5c31\u5728\u7ebd\u7ea6\u7b2c\u4e94\u5927\u9053\u65c1\u8fb9\u3002\u5728\u4e0d\u5230\u4e24\u5e74\u7684\u65f6\u95f4\u91cc\uff0c\u8fd9\u4e2a\u516c\u53f8\u4e3a\u4e24\u4e07\u591a\u4e2a\u793e\u4ea4\u7f51\u7ad9\u2014\u2014”\u8ff7\u4f60facebook”\u2014\u2014\u5efa\u7acb\u4e86\u57fa\u672c\u7f51\u9875\u6784\u67b6\uff0c\u5176\u6708\u70b9\u51fb\u7387\u603b\u6570\u8fbe\u5230\u4e863\u4ebf\u3002\u800c\u4f60\u591a\u534a\u5bf9\u8fd9\u4e2a\u516c\u53f8\u95fb\u6240\u672a\u95fb\u3002<\/span><\/p>\n KickApps\u7684\u66dd\u5149\u7387\u6bd4\u8d77Facebook\u8fd9\u6837\u7684\u884c\u4e1a\u5de8\u4eba\u6765\u4e0d\u8fc7\u4e5d\u725b\u4e00\u6bdb\uff0c\u4f46\u5b83\u7684\u6210\u957f\u901f\u5ea6\u5df2\u7ecf\u8db3\u591f\u5f15\u8d77\u98ce\u9669\u6295\u8d44\u7684\u6ce8\u610f\u3002\u6bd4\u5982Spark Capital\u548cPrism Venture Works\u3000\u8fd9\u6837\u7684\u6295\u8d44\u516c\u53f8\u5df2\u7ecf\u7ed9KickApps\u6ce8\u5165\u4e861800\u4e07\u7f8e\u5143\u7684\u542f\u52a8\u57fa\u91d1\uff0c\u671f\u5f85\u4e00\u4e2a\u5de8\u989d\u4e0a\u5e02\u878d\u8d44\u4f5c\u4e3a\u56de\u62a5\u3002KickApps\u7684\u8f6f\u4ef6\u5e2e\u52a9\u5ba2\u6237\u516c\u53f8\u8fc5\u901f\u7684\u5efa\u8d77\u81ea\u5df1\u529f\u80fd\u7c7b\u4f3cFacebook\u548cMySpace\u7684\u793e\u4ea4\u7f51\u7ad9\u3002KickApps\u7684\u5ba2\u6237\u5305\u62ec\u5730\u65b9\u7535\u53f0\u3001\u62a5\u7eb8\u3001\u5168\u56fd\u6027\u7535\u89c6\u53f0\u5982NPR\u3001ABC\u3001AutoByTel\u3001Harley-Davidson\u53ca Kraft\u7b49\u54c1\u724c\u3002\u8fd9\u4e9b\u516c\u53f8\u5e0c\u671b\u901a\u8fc7\u81ea\u5df1\u7684\u793e\u4ea4\u7f51\u7ad9\u7ed9\u53c2\u4e0e\u8005\u4eec\u4e00\u4e2a\u805a\u96c6\u7684\u5730\u65b9\uff0c\u8ba9\u4ed6\u4eec\u53ef\u4ee5\u5206\u4eab\u81ea\u5df1\u5bf9\u4e00\u4e2a\u56e2\u961f\u3001\u4ea7\u54c1\u6216\u8005\u4efb\u4f55\u4e1c\u897f\u7684\u70ed\u60c5\u3002<\/span><\/p>\n KickApps\u7684CEO\u53ebAlex\u3000Blum\uff0c\u66fe\u4f9b\u804c\u4e8eJumpTV\uff0c\u4e00\u4e2a\u5728\u7ebf\u4f53\u80b2\u7535\u89c6\u53f0\u3002”\u6211\u4eec\u8fd9\u4e2a\u529e\u516c\u5ba4\u670935\u4e2a\u7a0b\u5e8f\u5458\uff0c” Blum\u4e00\u8fb9\u8bf4\u4e00\u8fb9\u9886\u7740\u8bb0\u8005\u7a7f\u8fc7\u4e00\u5927\u7247\u529e\u516c\u684c\u548c\u8d85\u5e73\u7535\u8111\u663e\u793a\u5668\uff0c”\u4f46\u6211\u4eec\u53ea\u6709\u4e24\u4e2a\u5e02\u573a\u8425\u9500\u4eba\u5458\u3002\u6211\u4eec\u6839\u672c\u4e0d\u9700\u8981\u82b1\u529b\u6c14\u63a8\u9500\u6211\u4eec\u7684\u4ea7\u54c1\u3002”<\/span><\/p>\n \u548c\u5927\u90e8\u5206\u98de\u901f\u53d1\u5c55\u7684\u793e\u4ea4\u7f51\u7ad9\u4e00\u6837\uff0cKickApps\u514d\u8d39\u8d60\u9001\u4ed6\u4eec\u7684\u4ea7\u54c1\uff0c\u800c\u5e0c\u671b\u7531\u6b64\u5efa\u7acb\u7684\u670d\u52a1\u4f53\u7cfb\u53ef\u4ee5\u5e26\u6765\u5e7f\u544a\u6536\u5165\u3002\u8fd9\u4e00\u6a21\u5f0f\u4e0d\u7531\u8ba9\u4eba\u60f3\u8d77\u5f53\u5e74\u7684\u7f51\u7edc\u6ce1\u6cab\uff1a\u5148\u5efa\u7acb\u7528\u6237\u57fa\u7840\uff0c\u7136\u540e\u5e0c\u671b\u7c4d\u6b64\u8d5a\u94b1 \u2014\u2014\u4e0a\u5e02\u878d\u8d44\uff0c\u6216\u901a\u8fc7\u88ab\u6536\u8d2d\uff0c\u6216\u901a\u8fc7\u5356\u5e7f\u544a\u3002\u968f\u4e4b\u800c\u6765\u7684\u8bb0\u5fc6\u8fd8\u5305\u62ec\uff1a\u5982\u679c\u4ed6\u4eec\u4e0d\u63d0\u6536\u5165\uff0c\u90a3\u4e48\u8bf4\u660e\u5176\u6536\u5165\u4e0d\u503c\u4e00\u63d0\u3002<\/span><\/p>\n \u5927\u91cf\u7528\u6237\uff0c\u5c11\u91cf\u6536\u5165<\/strong><\/span><\/p>\n \u793e\u4ea4\u7f51\u7ad9\u662fWeb 2.0\u4e0a\u589e\u957f\u6700\u5feb\u7684\u4e00\u9879\u6d3b\u52a8\u3002Web 2.0\u662f\u7528\u6237\u4e2d\u5fc3\u56e0\u7279\u7f51\u7684\u7b80\u79f0\uff0c\u5176\u7279\u70b9\u662f\u6bcf\u4e2a\u7528\u6237\u53ef\u4ee5\u516c\u5f00\u5730\u6539\u52a8\u5176\u4ed6\u7528\u6237\u7684\u4e0a\u4f20\u5185\u5bb9\uff0c\u4e0d\u7ba1\u662f\u767e\u79d1\u5168\u4e66\u6761\u76ee\u8fd8\u662f\u6444\u5f71\u96c6\u3002\u793e\u4ea4\u7f51\u7ad9\u7684\u589e\u957f\u901f\u5ea6\u60ca\u4eba\uff0c\u800c\u4e14\u5df2\u7ecf\u6e17\u900f\u5230\u5927\u5c0f\u5404\u79cd\u7f51\u7ad9\u3002\u8fd9\u4e9b\u7f51\u7ad9\u4e5f\u968f\u7740\u7f51\u7edc\u5e73\u53f0\u7684\u9010\u6e10\u5f00\u653e\u800c\u8d8a\u6765\u8d8a\u7d27\u5bc6\u76f8\u8fde\u3002\uff08\u89c1”Who Owns Your Friends?”\uff09\u5c31\u8fde\u5c0f\u516c\u53f8\u4e5f\u5e73\u6b65\u9752\u4e91\u3002<\/span><\/p>\n \u4e3e\u4e2a\u4f8b\u5b50\uff0cNing\u662f\u4e00\u4e2a\u548cKickApps\u76f8\u4f3c\u7684\u516c\u53f8\uff0c\u4f46\u5176\u5ba2\u6237\u7fa4\u662f\u4e2a\u4eba\u800c\u975e\u516c\u53f8\u30022004\u5e74\uff0c\u7f51\u666f\u7684Marc Andreessen\u548c\u524d\u9ad8\u76db\u5206\u6790\u5e08Gina Bianchini\u5efa\u7acb\u4e86Ning\u3002\u5305\u62ecLegg Mason\u5728\u5185\u7684\u591a\u4e2a\u98ce\u9669\u6295\u8d44\u516c\u53f8\u5171\u4e3aNing\u7b79\u96c6\u4e86\uff11.04\u4ebf\u7f8e\u5143\u7684\u542f\u52a8\u8d44\u91d1\uff0e”\u6211\u4eec\u5df2\u5efa\u7acb\u4e86267,787\u4e2a\u7f51\u7ad9”\uff0c5\u6708\u7684\u65f6\u5019Bianchini\u6625\u98ce\u5f97\u610f\u5730\u8bf4\uff0c”\u800c\u6bcf\u4e00\u5929\u6211\u4eec\u90fd\u67091500\u52302000\u4e2a\u65b0\u7f51\u7ad9\u8bde\u751f\u3002”\u82f1\u7279\u7f51\u7528\u91cf\u7edf\u8ba1\u516c\u53f8ComScore\u62a5\u9053\u8bf4Ning\u6240\u6709\u7528\u6237\u7f51\u7ad9\u6240\u5728\u7684\u503c\u57df\u6bcf\u4e2a\u6708\u6709\uff1300\u4e07\u4e0d\u540c\u7528\u6237\u8bbf\u95ee\u3002<\/span><\/p>\n \u4e0e\u6b64\u540c\u65f6\uff0cBebo\uff0c\u4e00\u4e2a\u5728\u7f8e\u56fd\u4ee5\u5916\u7684\u56fd\u5bb6\u66f4\u6d41\u884c\u7684\u793e\u4ea4\u7f51\u7ad9\uff0c\u6bcf\u6708\u67092500\u4e07\u7684\u8bbf\u95ee\u8005\uff08\u7f8e\u56fd\u5728\u7ebf\u5728\u4eca\u5e743\u6708\u75288.5\u4ebf\u7f8e\u5143\u5c06\u5176\u4e70\u4e0b\uff09\u3002\u513f\u7ae5\u793e\u4ea4\u7f51\u7ad9Club\u3000Penguin\uff0c\u6bcf\u6708\u6709500\u4e07\u8bbf\u95ee\u8005\uff0c\u800c\u5546\u52a1\u793e\u4ea4\u7f51\u7ad9Linked In\u6bcf\u6708\u6709\u8fd1\uff1500\u4e07\u4e2a\u4e0d\u540c\u7684\u8bbf\u95ee\u8005\u3002<\/span><\/p>\n \u90a3\u90fd\u8fd8\u662f\u4e9b\u5c0f\u516c\u53f8\u3002\u6839\u636eComScore\u6700\u65b0\u62a5\u544a\uff0cFacebook\u622a\u81f32008\u5e741\u6708\u67093390\u4e07\u7528\u6237\uff0c\u6bd4\u4e0a\u5e74\uff11\u6708\u5dee\u4e0d\u591a\u7ffb\u4e86\u4e00\u756a\uff08\u4f46\u6bd42007\u5e7412\u6708\u4e0b\u964d\u4e862\uff05\uff09\u3002\u800cMySpace\u53c8\u6bd4Facebook\u7684\u7528\u6237\u7ffb\u4e86\u4e00\u756a\uff0c\u5728\u540c\u6708\u62e5\u6709\u8fd17200\u4e07\u7528\u6237\u3002<\/span><\/p>\n \u6d41\u884c\u5f52\u6d41\u884c\uff0c\u8fd9\u4e9b\u7f51\u7ad9\u5bf9\u4e8e\u8d5a\u94b1\u5374\u4f3c\u4e4e\u65e0\u80fd\u4e3a\u529b\u3002<\/span><\/p>\n \u53bb\u5e74\uff0c\u5fae\u8f6f\u4ee52.4\u4ebf\u7f8e\u5143\u8d2d\u5165\u4e86Facebook1.6\uff05\u7684\u6240\u6709\u6743\uff0c\u8ba9\u8fd9\u4e2a\u516c\u53f8\u7684\u4f30\u503c\u8fbe\u5230\u4e86\u8ba9\u4eba\u8d28\u7591\u7684150\u4ebf\u7f8e\u5143\u3002\u4f46Facebook\u4eca\u5e74\u5f88\u6709\u53ef\u80fd\u4f1a\u4e8f\u635f1.5\u4ebf\u3002\u8fd9\u6765\u81eaAll Things Digital\u516c\u53f8\u7684\u5206\u6790\u5e08Kara Swisher\u5728\uff11\u6708\u7684\u4e00\u4e2a\u7535\u8bdd\u4f1a\u8bae\u5f97\u5230\u7684\u4fe1\u606f\u3002All Things Digital\u662f\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u7684\u4e00\u5bb6\u5173\u8054\u7f51\u7ad9\uff0c\u81f4\u529b\u4e8e”\u6570\u5b57\u9769\u547d\u7684\u65b0\u95fb\u3001\u5206\u6790\u53ca\u8bc4\u8bba”\u3002\u8fd9\u4e00\u63a8\u8bba\u57fa\u4e8eFacebook\u7684EBIDA(\u5373\u5176\u8ba1\u5165\u5229\u606f\u3001\u6298\u65e7\u548c\u644a\u6d88\u4e4b\u524d\u7684\u8d62\u5229)\u9884\u6d4b\u4e3a\uff15000\u4e07\uff0c\u4f46\u5176\u8d44\u672c\u652f\u51fa\u9884\u6d4b\u4e3a2\u4ebf\uff0c\u5305\u62ec\u6dfb\u7f6e\u65b0\u7684\u4e3b\u673a\u3002<\/span><\/p>\n MySpace\u7684\u6bcd\u516c\u53f8Fox Internactive Media\uff08\u798f\u514b\u65af\u4e92\u52a8\u5a92\u4f53\uff09\u4eca\u5e74\u7684\u6536\u5165\u6bd4\u9884\u671f\u5c11\u4e86\uff11\u4ebf\uff0c\u5bfc\u81f4\u4ed6\u4eec\u7684\u9996\u5e2d\u6536\u5165\u5b98\u88ab\u89e3\u804c\u3002\u800c\u8c37\u6b4c\u4e5f\u5931\u671b\u800c\u5f52\u3002\u8c37\u6b4c\u57282006\u5e74\u4ee5\uff19\u4ebf\u7f8e\u5143\u8d2d\u4e70\u4e86MySpace\uff13\u5e74\u7684\u90e8\u5206\u5e7f\u544a\u6743\uff0c\u8ba9\u4ed6\u4eec\u53ef\u4ee5\u6839\u636e\u7528\u6237\u7684\u641c\u7d22\u5173\u952e\u5b57\u5728\u8fd9\u4e2a\u793e\u4ea4\u7f51\u7ad9\u4e0a\u520a\u767b\u5e7f\u544a\u3002”\u6211\u8ba4\u4e3a\u6211\u4eec\u8fd8\u6ca1\u6709\u627e\u5230\u5728\u793e\u4ea4\u7f51\u7ad9\u4e0a\u4f5c\u5e7f\u544a\u548c\u8d5a\u94b1\u7684\u6700\u4f73\u9014\u5f84”\uff0c\u8c37\u6b4c\u7684\u521b\u59cb\u4eba\u4e4b\u4e00Sergey Brin\u57282007\u5e74\u7b2c\uff14\u5b63\u5ea6\u7ed3\u679c\u51fa\u7089\u540e\u548c\u6295\u8d44\u8005\u7684\u7535\u8bdd\u4f1a\u91cc\u5982\u662f\u8bf4\u3002<\/span><\/p>\n Ning\u4e0d\u516c\u5e03\u5176\u5e7f\u544a\u9500\u552e\u989d\u3002Bianchini\u552f\u4e00\u80af\u900f\u9732\u7684\u662f\uff1a”\u6211\u4eec\u62e5\u6709\u7684\u7f51\u7ad9\u6570\u91cf\u662f\u6211\u4eec\u7684\u5173\u952e\u6307\u6807\u3002”\u5982\u679cNing\u3001MySpace \u53caFacebook\u7684\u7ecf\u5386\u76f8\u4f3c\uff0c\u90a3\u4e48\u4ed6\u4eec\u7684\u5173\u952e\u6307\u6807\u6307\u51fa\u7684\u4ec5\u4ec5\u662f\u5927\u91cf\u7684\u7528\u6237\u3002<\/span><\/p>\n Lookery\u662f\u4e00\u4e2a\u5e7f\u544a\u516c\u53f8\u3002\u4ed6\u4eec\u5411Facebook\u6279\u91cf\u8d2d\u8fdb\u5e7f\u544a\u4f4d\uff0c\u7136\u540e\u4ee5\u6bcf\u5c55\u793a1000\u6b21\u653613\u7f8e\u5206\u7684\u4ef7\u683c\u96f6\u552e\u8fd9\u4e9b\u5e7f\u544a\u4f4d\uff0c\u7528\u5e7f\u544a\u672f\u8bed\u6765\u8bb2\uff0c\u5c31\u662f$0.13CPM\uff08cost per thousand impressions\uff09\u3002 Facebook\u81ea\u5df1\u4e5f\u4ee5\u6700\u4f4e$0.15CPM\u7684\u4ef7\u683c\u96f6\u552e\u5e7f\u544a\u4f4d\u3002\u8fd9\u4e9b”\u793e\u4ea4\u5e7f\u544a”\u8ba9\u5e7f\u544a\u8005\u53ef\u4ee5\u9488\u5bf9\u7528\u6237\u7684\u5e74\u9f84\uff0c\u5730\u57df\u7b49\u7279\u5f81\u6709\u9488\u5bf9\u7684\u520a\u767b\u5e7f\u544a\u3002\u800cMySpace\u4e5f\u5728\u53bb\u5e74\u91cc\u628a\u5176\u5e7f\u544a\u4ef7\u683c\u4ece$3.25CPM\u964d\u5230\u4e86$2\u4ee5\u4e0b\u3002\u4f5c\u4e3a\u6bd4\u8f83\uff0c\u5728Mashable\uff0c\u4e00\u4e2a\u4e13\u95e8\u8bc4\u8bba\u793e\u4ea4\u7f51\u7ad9\u7684\u535a\u5ba2\uff0c\u4e00\u4e2a\u5e7f\u544a\u6839\u636e\u5176\u5927\u5c0f\u6536\u8d39$7CPM\u5230$33CPM\u3002\u9605\u8bfb\u5bf9\u8c61\u4e3a\u8d1f\u8d23\u516c\u53f8\u91c7\u8d2d\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u9ad8\u7ba1\u548c\u6280\u672f\u4eba\u5458\u7684\u7f51\u7ad9\u5e7f\u544a\u8d39\u6700\u4e3a\u6602\u8d35\uff0c\u6bd4\u5982TechnologyReview.com (\u79d1\u6280\u8bc4\u8bba)\uff0c\u5176\u5e7f\u544a\u8d39\u9ad8\u8fbe$70CPM\u3002<\/span><\/p>\n \u5c3d\u7ba1\u4ef7\u683c\u4f4e\u5ec9\uff0c\u793e\u4ea4\u7f51\u7ad9\u4e5f\u6ca1\u80fd\u5f15\u8bf1\u5230\u5e7f\u544a\u8005\u548c\u5a92\u4f53\u3002”\u5f88\u591a\u7684\u5e7f\u544a\u8005\u90fd\u5bf9\u8fdb\u5165MySpace\u72b9\u7591\u4e0d\u51b3\u3002”\u7ebd\u7ea6\u5e7f\u544a\u516c\u53f8OMD\u7684\u65b0\u5174\u5a92\u4f53\u603b\u76d1Anthony Acquisti \u8bf4\uff0c”\u5bf9\u4e8e\u4e00\u4e9b\u6709\u610f\u7684\u54c1\u724c\uff0c\u6211\u4eec\u751a\u81f3\u76f4\u622a\u4e86\u5f53\u7684\u544a\u8bc9\u4ed6\u4eec’\u8fd9\u4e0d\u662f\u4e2a\u597d\u4e3b\u610f'”\u3002<\/span><\/p>\n \u4e3a\u4ec0\u4e48\u5462\uff1f \u793e\u4ea4\u7f51\u7ad9\u5e7f\u544a\u5b58\u5728\u4e09\u4e2a\u4e3b\u8981\u95ee\u9898\uff1a\u6ce8\u610f\u529b\u3001\u9690\u79c1\u6743\u53ca\u5185\u5bb9\u3002<\/span><\/p>\n \u6ce8\u610f\u529b\u4e0d\u8db3<\/strong><\/span><\/p>\n \u57284\u6708\u7684\u6700\u540e\u4e00\u4e2a\u661f\u671f\uff0c\u7ea6400\u540d\u4e0e\u4f1a\u8005\u5728\u6d1b\u6749\u77f6\u7684Skirball\u6587\u5316\u4e2d\u5fc3\u53c2\u52a0\u4e86\u4e00\u4e2a\u884c\u4e1a\u4f1a\u8bae\uff0c\u8ba8\u8bba\u600e\u6837\u624d\u80fd\u4ece\u793e\u4ea4\u7f51\u7ad9\u8d5a\u94b1\u3002\u4f1a\u8bae\u6709\u4e00\u4e2a\u4e0d\u592a\u5f15\u4eba\u6ce8\u610f\u7684\u540d\u5b57\uff0cEconSM\uff0c\u5373\u793e\u4ea4\u5a92\u4f53\u7ecf\u6d4e\u7684\u7b80\u79f0\u3002<\/span><\/p>\n \u6b64\u6b21\u4f1a\u8bae\u7684\u76ee\u7684\u975e\u5e38\u660e\u663e\uff0c\u6b63\u5982\u8ba8\u8bba\u4f1a\u4e3b\u6301\u4eba\u4e4b\u4e00\u7684Kara Swisher\u5728\u5979\u7684\u535a\u5ba2\u4e0a\u7b11\u9053\uff0c”\u6211\u8bd5\u56fe\u5bfb\u627e\u96be\u4ee5\u6349\u6478\u7684\u5229\u6da6\uff0c\u660e\u77e5\u5176\u65e0\u8e2a\u53ef\u5bfb\u3002”<\/span><\/p>\n \u51e0\u4e4e\u6240\u6709\u7684\u73a9\u5bb6\u90fd\u5230\u573a\u4e86\uff1a\u5c0f\u516c\u53f8\u6d3e\u53bb\u4ed6\u4eec\u7684\u9996\u5e2d\u884c\u653f\u5b98\uff0c\u6bd4\u5982Alex Blum,\u6295\u8d44\u94f6\u884c\u5e0c\u671b\u80fd\u5e26\u4ed6\u4eec\u4e0a\u5e02\uff0c\u800c\u96c5\u864e\u3001\u7f8e\u56fd\u5728\u7ebf\u548c\u798f\u514b\u65af\u4e92\u52a8\u5a92\u4f53\u8fd9\u6837\u7684\u516c\u53f8\u5219\u53bb\u5bfb\u627e\u8d2d\u5165\u5bf9\u8c61\uff08Facebook \u65e0\u4eba\u5230\u573a\uff09\u3002”\u8fd9\u662f\u4e00\u4e2a\u5927\u89c4\u6a21\u7684\u4f1a\u8bae”\uff0c Blum\u8bf4\uff0c”\u6211\u4eec\u6240\u6709\u7684\u5408\u4f5c\u8005\u90fd\u5230\u4e86\u3002”<\/span><\/p>\n \u4f46\u4e0e\u4f1a\u8005\u4eec\u5e76\u672a\u79ef\u6781\u53c2\u4e0e\u4f1a\u8bae\u3002\u542c\u4f17\u6ce8\u610f\u529b\u8df3\u8dc3\uff0c\u65f6\u800c\u5728\u5fae\u89c2\u535a\u5ba2\u5e73\u53f0Twitter\u4e0a\u53d1\u5e16\uff0c\u65f6\u800c\u67e5\u770b\u7535\u5b50\u90ae\u4ef6\uff0c\u65f6\u800c\u770b\u535a\u5ba2\uff0c\u65f6\u800c\u8bfb\u62a5\u7eb8\uff0c\u5076\u5c14\u4e5f\u542c\u4e00\u542c\u53f0\u4e0a\u7684\u8bb2\u6f14\u3002\u8ba8\u8bba\u4f1a\u4e0a\u7684\u7279\u5b9a\u8bdd\u9898\u5f88\u5feb\u5c31\u4e0a\u5347\u6210\u7b3c\u7edf\u7684\u95ee\u9898\uff0c\u7136\u540e\u88ab\u7b3c\u7edf\u5730\u56de\u7b54\u3002\u6ca1\u4eba\u7559\u5fc3\u5e7f\u544a\uff08\u662f\u7684\uff0c\u6b63\u5982\u4eba\u4eec\u4e0d\u7559\u5fc3\u542c\u53f0\u4e0a\u53d1\u8a00\u4e00\u6837\uff09\u3002\u8ba8\u8bba\u4f1a\u4e00\u4e2a\u53d1\u8a00\u8005Seth Goldstein\u8bf4\uff1a”\u5728\u73b0\u9636\u6bb5\uff0c’\u793e\u4ea4’\u5e7f\u544a\u5c31\u662f\u4efb\u4f55\u767b\u5728\u793e\u4ea4\u7f51\u7ad9\u800c\u975e\u5e38\u5bb9\u6613\u7684\u88ab\u7528\u6237\u5ffd\u7565\u7684\u5e7f\u544a\u3002”<\/span><\/p>\n Goldstein\u5e94\u8be5\u662f\u6709\u53d1\u8a00\u6743\u7684\uff0c\u56e0\u4e3a\u4ed6\u81ea\u5df1\u7684\u516c\u53f8Social Media (\u793e\u4ea4\u5a92\u4f53)\u5c31\u662f\u4e13\u5356\u5e7f\u544a\u6743\u7684\uff0c\u5176\u5e7f\u544a\u94fe\u63a5\u5728\u4e00\u4e9b\u4e13\u4e3aMySpace\u548c Facebook\u8bbe\u8ba1\u7684\u5c0f\u6e38\u620f\u4e0a\uff0c\u6bd4\u5982Scrabulous\uff08\u62fc\u5b57\u7ade\u8d5b \uff09\u548c Compare People\uff08\u4eba\u7269\u6bd4\u8f83\uff09\u8fd9\u4e9b\u5728\u7528\u6237\u4e2d\u5f88\u6d41\u884c\u7684\u6e38\u620f\u3002\u95ee\u9898\u5728\u4e8e\uff0cGoldstein\u8bf4\uff0c”\u5e7f\u544a\u653e\u5728\u7528\u6237\u9762\u524d\uff0c\u4ed6\u4eec\u53ef\u4ee5\u8f7b\u6613\u5ffd\u7565\uff0c\u6211\u4eec\u5e94\u5f53\u628a\u5e7f\u544a\u653e\u5230\u7528\u6237\u4e4b\u4e2d\u3002”<\/span><\/p>\n Goldstein\u7684\u8bc4\u8bba\u4f3c\u4e4e\u662f\u6709\u70b9\u8001\u751f\u5e38\u8c08\uff0c\u4f46\u5b83\u7684\u786e\u6307\u51fa\u4e86\u95ee\u9898\u6240\u5728\u3002\u800c\u4e00\u4e9b\u5c40\u5916\u4eba\u7684\u8bc4\u8bba\u66f4\u52a0\u4e00\u9488\u89c1\u8840\uff1a”\uff08\u793e\u4ea4\u7f51\u7ad9\uff09\u5c31\u4e0d\u662f\u4e2a\u505a\u5e7f\u544a\u7684\u597d\u5730\u65b9”\uff0cWebblogs \u548cMahalo.com \u7684\u521b\u5efa\u8005Jason \u00acCalacanis\u8bf4\u3002\u6b63\u5982\u4ed6\u5728\u4e00\u5c01\u7535\u5b50\u90ae\u4ef6\u91cc\u63d0\u5230\uff1a\u793e\u4ea4\u7f51\u7ad9\u7684\u7528\u6237\u4eec”\u90fd\u5fd9\u7740\u804a\u5929\uff0c\u65e0\u5fc3\u5173\u6ce8\u5e7f\u544a\u4fe1\u606f\u3002” <\/span><\/p>\n \u5c06\u793e\u4ea4\u7f51\u7ad9\u7684\u5883\u9047\u548c\u8c37\u6b4c\u6bd4\u8f83\u4e00\u4e0b\u3002\u8c37\u6b4c\u5c31\u4ece\u5728\u7528\u6237\u9762\u524d\u6295\u653e\u5e7f\u544a\u8d5a\u5230\u4e86\u94b1\u3002<\/span><\/p>\n \u8c37\u6b4c\u6bcf\u6708\u6709\u7ea61.4\u4ebf\u4e2a\u4e0d\u540c\u7528\u6237\u8bbf\u95ee\uff0c2007\u5e74\u76c8\u5229160\u4ebf\uff0c\u5927\u90e8\u5206\u6765\u81ea\u4e8e\u7528\u6237\u6ce8\u610f\u5230\u4e86\u7684\u5e7f\u544a\uff08\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cFacebook\u65b0\u8fd1\u4ece\u8c37\u6b4c\u6316\u8d70\u4e86Sheryl Sandber\u3002Sheryl \u5728\u8c37\u6b4c\u65f6\u628a\u5176\u5e7f\u544a\u9879\u76ee\u505a\u5f97\u98ce\u751f\u6c34\u8d77\uff0c\u5927\u83b7\u6210\u529f\uff09\u3002\u8c37\u6b4c\u7684AdWords\uff08\u5e7f\u544a\u8bcd\uff09\u62cd\u5356\u4ee5\u5e7f\u544a\u7684\u70b9\u51fb\u91cf\u6536\u8d39\uff1a\u5e7f\u544a\u8005\u4e0d\u4ee5\u6bcf\u5c55\u793a1000\u6b21\u7684\u6807\u51c6\u4ed8\u6b3e\uff0c\u800c\u662f\u6309\u6bcf\u4e2a\u7279\u5b9a\u7684\u5173\u952e\u8bcd\u88ab\u70b9\u51fb\u6b21\u6570\u4ed8\u6b3e\u3002\u5e7f\u544a\u8005\u53ef\u9009\u62e9\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u82b1\u591a\u5c11\u94b1\uff0c\u800c\u5176\u82b1\u94b1\u7684\u591a\u5c11\u51b3\u5b9a\u4e86\u5176\u5e7f\u544a\u88ab\u7f6e\u653e\u7684\u4f4d\u7f6e\u3002\u4e0d\u540c\u7684\u5173\u952e\u8bcd\u5f53\u7136\u6709\u4e0d\u540c\u7684\u7ade\u62cd\u4ef7\uff0c\u4f46\u5e73\u5747\u4e0b\u6765\uff0c\u6bcf\u4e2a\u5e7f\u544a\u57282008\u5e74\u4e00\u5b63\u5ea6\u7684\u6536\u8d39\u4e3a\u6bcf\u70b9\u51fb\u4e00\u6b2170\u7f8e\u5206\u3002<\/span><\/p>\n 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\u7784\u51c6\u5668\u91cc\u7684\u7528\u6237<\/strong><\/span><\/p>\n \u5f53\u793e\u4ea4\u7f51\u7ad9\u7684\u76f8\u5173\u4eba\u58eb\u88ab\u95ee\u5230\u600e\u6837\u624d\u80fd\u4f7f\u5e7f\u544a\u5438\u5f15\u7528\u6237\u6ce8\u610f\u529b\u65f6\uff0c\u4ed6\u4eec\u603b\u662f\u8bf4\uff1a”\u9488\u5bf9\u8425\u9500”\u3002 \u5e2e\u52a9\u5e7f\u544a\u8005\u66f4\u6709\u9488\u5bf9\u6027\u5730\u7784\u51c6\u793e\u4ea4\u7f51\u7ad9\u7528\u6237\u7684\u65b0\u516c\u53f8\u662f\u6b27\u7f8e\u98ce\u9669\u6295\u8d44\u7684\u65b0\u5ba0\u3002\u8fd9\u6837\u7684\u65b0\u516c\u53f8\u5e0c\u671b\u53ef\u4ee5\u5356\u7ed9\u5e7f\u544a\u8005\u793e\u4ea4\u7f51\u7ad9\u7528\u6237\u7684\u8be6\u7ec6\u4fe1\u606f\u3002\u4ed6\u4eec\u5305\u62ec\u521a\u521a\u6210\u7acb\u768433Across\uff08\u8fd9\u5bb6\u516c\u53f8\u88ab\u6536\u5728\u6211\u4eec\u4ece50\u9875\u5f00\u59cb\u4ecb\u7ecd\u7684\u6770\u51fa\u768410\u5bb6\u65b0\u5174\u516c\u53f8\u540d\u5355\u91cc\uff09\u4ee5\u53ca\u5df2\u7ecf\u6709\u4e00\u5b9a\u57fa\u7840\u7684\u82ac\u5170\u516c\u53f8Xtract\uff0c\u540e\u8005\u7684\u5ba2\u6237\u5305\u62ecVodafone\u3001 T-Mobile\u548cBlyk\uff0c\u800c\u4e14\u5df2\u7ecf\u5f00\u59cb\u5411\u5e7f\u544a\u516c\u53f8\u3001\u7f51\u7edc\u8425\u9500\u8005\u53ca\u51fa\u7248\u5546\u51fa\u552e\u5b83\u7684\u8f6f\u4ef6\u3002<\/span><\/p>\n \u5bf9\u793e\u4ea4\u7f51\u7ad9\u6765\u8bb2\uff0c\u9488\u5bf9\u8425\u9500\u610f\u5473\u7740\u5982Seth Goldstein\u6240\u8bf4\u8d70\u5230\u7528\u6237”\u4e4b\u4e2d”\u3002\u4f60\u6765\u5230\u793e\u4ea4\u7f51\u7ad9\u662f\u56e0\u4e3a\u4f60\u5bf9\u4f60\u7684\u670b\u53cb\u611f\u5174\u8da3\uff0c\u90a3\u4e48\uff0c\u7167\u8fd9\u6837\u7684\u601d\u8def\uff0c\u5e7f\u544a\u8005\u8981\u5438\u5f15\u4f60\u7684\u8bdd\u5c31\u5fc5\u987b\u8ba9\u4f60\u77e5\u9053\u4f60\u7684\u670b\u53cb\u5728\u4e70\u4ec0\u4e48\uff0c\u6216\u5728\u8003\u8651\u4e70\u4ec0\u4e48\u3002\u6216\u8005\uff0c\u4ed6\u4eec\u5fc5\u987b\u60f3\u529e\u6cd5\u8ba9\u4f60\u4eec\u4e92\u76f8\u53d1\u5e7f\u544a\u3002\u8fd9\u8981\u4e48\u662f\u4e2a\u7edd\u5999\u7684\u6784\u60f3\uff0c\u8981\u4e48\u662f\u4e2a\u9634\u9669\u7684\u4e3b\u610f\uff0c\u53d6\u51b3\u4e8e\u4f60\u662f\u5e7f\u544a\u8005\u8fd8\u662f\u793e\u4ea4\u7f51\u7ad9\u7684\u7528\u6237\u3002<\/span><\/p>\n 2007\u5e7411\u6708\uff0cFacebook\u5c1d\u8bd5\u4e86\u901a\u8fc7\u4e00\u4e2a\u53ebBeacon\u7684\u9879\u76ee\u8d70\u5230\u7528\u6237\u4e4b\u4e2d\u3002\u5176\u521b\u7acb\u8005Mark Zuckerberg\u5728\u7ebd\u7ea6\u516c\u5e03\u8fd9\u4e00\u9879\u76ee\u65f6\u5ba3\u79f0\uff0c”\u4eca\u540e\u7684\u4e00\u767e\u5e74\u5e7f\u544a\u4e1a\u4f1a\u6539\u53d8\uff0c\u800c\u4e00\u5207\u59cb\u4e8e\u4eca\u671d\u3002” \u95ee\u9898\u5728\u4e8e\u7528\u6237\u4eec\u88ab\u81ea\u52a8\u5730\u52a0\u5165\u8fd9\u4e2a\u9879\u76ee\u4e2d\u3002\u5982\u679c\u4e00\u4e2a\u5ba2\u6237\u53bb\u4e86Blockbuster\u7684\u7f51\u7ad9\u79df\u4e86\u4e00\u90e8\u7535\u5f71\uff0c\u8fd9\u4e2a\u6d88\u606f\u5c06\u88ab\u81ea\u52a8\u53d1\u9001\u7ed9\u5979\u5728Facebook\u4e0a\u7684\u6240\u6709\u670b\u53cb\uff08\u8fd9\u53d1\u751f\u5728\u4e86\u5f97\u514b\u8428\u65af\u5dde\u7684\u00acCathryn Elaine \u00acHarris\u8eab\u4e0a\uff0c\u5979\u6b63\u5728\u4ee5\u8fdd\u53cd\u300a\u89c6\u9891\u9690\u79c1\u4fdd\u62a4\u6cd5\u300b\u8d77\u8bc9Blockbuster\uff09\u3002\u52a0\u4e0a\u7f51\u4e0a\u8bf7\u613f\u548c\u8d1f\u9762\u62a5\u9053\u9891\u9891\uff0c\u8fd9\u4e2a\u9879\u76ee\u8dcc\u8dcc\u649e\u649e\u5730\u540e\u9000\u4e86\u51e0\u6b65\u3002Zuckerberg\u5728\u516c\u53f8\u7684\u535a\u5ba2\u4e0a\u5199\u9053\uff1a”\u6211\u4eec\u5728\u5efa\u8fd9\u4e2a\u529f\u80fd\u7684\u65f6\u5019\u72af\u4e86\u5f88\u591a\u9519\u8bef\uff0c\u800c\u6211\u4eec\u5728\u5904\u7406\u8fd9\u4e9b\u9519\u8bef\u7684\u65f6\u5019\u72af\u4e86\u66f4\u591a\u7684\u9519\u8bef\u3002\u6211\u4eec\u8fd9\u6b21\u7684\u53d1\u5e03\u6ca1\u6709\u505a\u597d\uff0c\u6211\u4e3a\u6b64\u9053\u6b49\u3002”<\/span><\/p>\n \u4ecd\u65e7\uff0c”Beacon\u5e76\u672a\u88ab\u627c\u6740\u6389”\uff0cFacebook\u7684\u4ea7\u54c1\u8425\u9500\u526f\u603b\u88c1Chamath Palihapitiya\u8bf4\u3002”\u5df2\u53d1\u4e8b\u4ef6\u662f\u8ba9\u4eba\u9057\u61be\u7684\u3002”\u4ed6\u8bf4\uff0c”\u73b0\u5728\u6211\u4eec\u5411\u540e\u9000\u4e86\u4e00\u6b65\uff0c\u540c\u65f6\u7814\u7a76\u600e\u6837\u628a\u5b83\u505a\u5f97\u66f4\u597d”\u3002\u73b0\u5728\u5b83\u662f\u4e00\u4e2a\u53ef\u9009\u62e9\u7cfb\u7edf\uff0c\u7528\u6237\u53ef\u4ee5\u9009\u62e9\u5c06\u4ec0\u4e48\u6837\u7684\u4fe1\u606f\u516c\u4e4b\u4e8e\u4f17\uff0c\u6216\u8005\u9009\u62e9\u662f\u5426\u5f00\u901a\u8fd9\u4e2a\u529f\u80fd\u3002\u73b0\u5728\u4ecd\u6709\u8fd130\u4e2a\u516c\u53f8\u5728\u548c\u8fd9\u4e2a\u9879\u76ee\u5408\u4f5c\uff0c\u4ed6\u8bf4\u3002<\/span><\/p>\n \u53c2\u52a0EconSM\u7684\u5927\u591a\u6570\u4e1a\u5185\u4eba\u5458\u90fd\u559c\u6b22Beacon\uff0c\u5e0c\u671b\u5b83\u53ef\u4ee5\u6709\u66f4\u597d\u7684\u4e1a\u7ee9\uff0c\u800c\u4e14\u76f8\u4fe1\u6700\u7ec8\u5b83\u4f1a\u6210\u529f\u3002Goldstein\u628a\u5b83\u53eb\u505a”\u672a\u6765\u4e8b\u7269\u7684\u5148\u9a71”\u3002\u4f46\u662f\uff0c\u8ba9\u7528\u6237\u7ee7\u7eed\u4fe1\u4efb\u4ed6\u4eec\u4f1a\u5408\u7406\u4f7f\u7528\u6570\u636e\u662f\u5934\u7b49\u5927\u4e8b\u3002\u66fe\u7ecf\u5728Electronic Arts \u548cIntuit\u8fd9\u6837\u7684\u516c\u53f8\u4e0a\u538b\u8fc7\u5b9d\u7684\u98ce\u9669\u6295\u8d44\u5546Roger McNamee\u6307\u51fa\u3002”Facebook\u6bd4\u8d77\u8c37\u6b4c\u8981\u79c1\u4eba\u5316\u5f97\u591a “\uff0c\u5728Facebook\u6295\u4e86\u8d44\u5e76\u4e14\u5bf9Zuckerberg\u6709\u4fe1\u5fc3\u7684McNamee\u8bf4\uff0c”\u4eba\u4eec\u771f\u7684\u975e\u5e38\u5728\u610f\u4ed6\u4eec\u7684\u79c1\u4eba\u4fe1\u606f\u88ab\u4f5c\u4e86\u4ec0\u4e48\u7528\u3002”<\/span><\/p>\n \u5e76\u975e\u6240\u6709\u8bd5\u56fe\u63a8\u884c\u9488\u5bf9\u8425\u9500\u7684\u884c\u4e3a\u90fd\u50cfBeacon\u90a3\u6837\u5f15\u8d77\u4e86\u5927\u91cf\u6297\u8bae\u30022007\u5e74\uff0cMySpace\u63a8\u51fa\u4e86HyperTargeting\u7cfb\u7edf\u3002\u8fd9\u4e2a\u7cfb\u7edf\u901a\u8fc7\u7ffb\u9605\u7528\u6237\u6863\u6848\u6765\u627e\u51fa\u4ed6\u4eec\u7684\u5174\u8da3\u7231\u597d\uff0c\u7136\u540e\u628a\u4ed6\u4eec\u5206\u621010\u4e2a\u5927\u7c7b\uff0c\u6bd4\u5982\u4f53\u80b2\u548c\u5a31\u4e50\u3002\u8fd9\u4e9b\u5927\u7c7b\u53c8\u88ab\u7ec6\u5206\u4e3a1000\u591a\u4e2a\u5c0f\u7c7b\uff0c\u6bd4\u5982\u68d2\u7403\u6216\u8005\u67d0\u4e00\u90e8\u7535\u5f71\uff08\u5728\u73b0\u9636\u6bb5\uff0c\u7535\u5b50\u90ae\u4ef6\u548c\u79c1\u4eba\u77ed\u6d88\u606f\u5728Facebook \u548c MySpace\u90fd\u6ca1\u6709\u88ab\u7ffb\u9605\uff09\u3002\u798f\u514b\u65af\u4e92\u52a8\u5a92\u4f53\u7684\u603b\u88c1Adam Bain \u6307\u51fa\uff0c”\u4eba\u4eec\u5929\u5929\u5728MySpace\u548c\u5176\u4ed6\u793e\u4ea4\u7f51\u7ad9\u4e0a\u8868\u6001\uff0c\u800c\u6211\u4eec\u60f3\u8981\u7684\u5c31\u662f\u628a\u4ed6\u4eec\u7684\u6001\u5ea6\u8f6c\u5316\u4e3a\u53ef\u4f9b\u51fa\u552e\u7684\u5206\u7c7b\u4fe1\u606f\u3002”<\/span><\/p>\n Bain \u900f\u9732\uff0cMySpace\u5728\u63a8\u51fa\u8fd9\u4e2a\u9879\u76ee\u524d\u4f5c\u4e86\u8be6\u5c3d\u7684\u8c03\u67e5\uff0c “\u7528\u6237\u8bf4\uff1a’\u6211\u660e\u767d\u6211\u5f97\u548c\u5e7f\u544a\u5171\u5b58\uff0c\u6211\u5e76\u4e0d\u4ecb\u610f\u5b83\u4eec\u3002'”\u4ed6\u8bf4\uff0c”\u5173\u8054\u7684\u6982\u5ff5\u8ba9\u7528\u6237\u89c9\u5f97\u786e\u5b9e\u6709\u9053\u7406\u3002”\u4e00\u4e2a150\u4eba\u7684\u5c0f\u7ec4\u5728\u4e0d\u65ad\u5730\u6539\u8fdb\u8fd9\u4e2a\u7a0b\u5e8f\uff0c\u73b0\u5728\u5df2\u7ecf\u662f\u7b2c12\u7248\u4e86\u3002\u867d\u7136\u8fd9\u4e2a\u7a0b\u5e8f\u8fd8\u6ca1\u80fd\u5e26\u6765\u8d22\u5bcc\uff0c”\u5b83\u5df2\u7ecf\u7ed9MySpace\u5e26\u6765\u4e86\u524d\u6240\u672a\u6709\u7684\u5e7f\u544a\u8005\u6570\u91cf\u3002”Bain\u8bf4\u3002”\u6211\u4eec\u6b63\u5728\u8d62\u83b7\u5927\u54c1\u724c\u7528\u6237\uff0c\u6bd4\u5982\u963f\u8fea\u8fbe\u65af\u3001\u5609\u4fe1\uff0cElectronic Arts\u3001 Frito-Lay\u3001 Kraft\u3001 General Mills\u53ca\u9ea6\u5f53\u52b3\u3002”<\/span><\/p>\n \u90a3\u4e48\u5e7f\u544a\u8005\u548cBainy\u4e00\u6837\u5174\u594b\u5417 \uff1f”\u6211\u4eec\u4e70\u4e86\u4e00\u70b9\u70b9\uff0c” McCann\u5e7f\u544a\u516c\u53f8\u7684\u6570\u5b57\u6218\u7565\u548c\u521b\u65b0\u4e3b\u4efbMarc Ruxin \u8bf4\u3002”\u4e0d\u597d\u4e0d\u574f\u3002”\u55ef \uff0c\u4e00\u70b9\u70b9\u603b\u597d\u8fc7\u4ec0\u4e48\u4e5f\u6ca1\u6709\u3002\u4f46\u8fd9\u4ecd\u7136\u672a\u80fd\u6700\u7ec8\u89e3\u7b54\u4e00\u4e2a\u7591\u95ee\uff1a\u5c31\u7b97\u9488\u5bf9\u8425\u9500\u53ef\u4ee5\u907f\u5f00\u635f\u5bb3\u6d88\u8d39\u8005\u9690\u79c1\u8fd9\u4e2a\u95ee\u9898\uff0c\u5b83\u7a76\u7adf\u662f\u4e0d\u662f\u53ef\u4ee5\u7a81\u7834\u6ce8\u610f\u529b\u4e0d\u8db3\u8fd9\u4e2a\u969c\u788d\uff1f <\/span><\/p>\n \u574f\u90bb\u5c45<\/strong><\/span><\/p>\n \u53e6\u4e00\u4e2a\u9488\u5bf9\u8425\u9500\u65e0\u6cd5\u89e3\u51b3\u7684\u95ee\u9898\u88ab\u5e7f\u544a\u8005\u4eec\u79f0\u4f5c”\u5185\u5bb9\u6bd4\u90bb\u6027”\u3002<\/span><\/p>\n \u4e0d\u50cf\u62a5\u7eb8\u6216\u8005\u7535\u89c6\uff0c\u793e\u4ea4\u7f51\u7ad9\u8fd9\u6837\u7684\u5a92\u4f53\u7684\u5185\u5bb9\u662f\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4e0d\u53ef\u9884\u6d4b\u7684\u3002\u5728\u62a5\u7eb8\u7684\u4f53\u80b2\u7248\uff0c \u5e7f\u544a\u8005\u77e5\u9053\u4ed6\u4eec\u7684\u5e7f\u544a\u5927\u6982\u4f1a\u548c\u4ec0\u4e48\u6837\u7684\u5185\u5bb9\u653e\u5728\u4e00\u8d77\u3002\u4f46\u4e00\u4e2a\u9ad8\u77e5\u540d\u5ea6\u7684\u5927\u54c1\u724c\u591a\u534a\u4e0d\u613f\u5192\u9669\u628a\u81ea\u5df1\u7684\u5e7f\u544a\u653e\u5728Facebook\u7684”\u6211\u548cFacebook\u4e0a\u7684\u67d0\u4eba\u53d1\u751f\u4e86\u6027\u5173\u7cfb”\u7fa4\u4f53\u65c1\u8fb9\uff0c\u8fd9\u662f\u4e00\u4e2a\u771f\u5b9e\u7684\u7fa4\u4f53\uff0c\u5728\u672c\u6587\u53d1\u7a3f\u65f6\u5df2\u670959,353\u4e2a\u6210\u5458\u3002\u53c8\u6216\u8005\u60f3\u60f318\u5c81\u7684”\u59ae\u742a\uff0c\u53c8\u540d\u6b7b\u4ea1\u5929\u4f7f”\u5728MySpace\u4e0a\u7684\u6863\u6848\uff08\u5728\u7f51\u4e0a\u5446\u4e86\u4e24\u5206\u949f\u624d\u52a0\u8f7d\u5b8c\u6bd5\uff09\u3002\u8fd9\u4e2a\u6863\u6848\u88c5\u9970\u7740\u4e00\u53e5\u53e3\u53f7\uff1a”Don’t fuckin fuck with ninjette bitch we’ll cut ur fuckin head off an give it to ur momma\uff08\u522b\u4ed6\u5988\u7684\u548c\u8001\u5a18\u6363\u4e71\uff0c\u8981\u4e0d\u6211\u780d\u4e86\u4f60\u4ed6\u5988\u7684\u5934\u9001\u53bb\u7ed9\u4f60\u8001\u5a18\uff09”\u3002<\/span><\/p>\n \u8fd9\u4e0d\u662f\u62db\u6765\u597d\u8bc4\u7684\u5185\u5bb9\uff0c\u4f46\u6709\u4e9b\u4e70\u65b9\u5e76\u4e0d\u592a\u4ecb\u610f\u3002”\u73b0\u5728\uff0c\u553e\u624b\u53ef\u5f97\u7684\u662f\u5a31\u4e50\u4e1a\u7528\u6237\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4e0d\u5173\u5fc3\u5185\u5bb9\u6bd4\u90bb\u6027\u3002”Goldstein\u63d0\u51fa\u3002\u786e\u5b9e\uff0c\u59ae\u53ef\u7684\u6d41\u6c13\u6863\u6848\u4e0a\u653e\u7740\u4e00\u4e2a\u534e\u7eb3\u516c\u53f8\u7684\u5e7f\u544a\uff1a\u7535\u5f71\u300a\u7cca\u6d82\u4fa6\u63a2\u300b\u3002\u4f46\u5373\u4fbf\u662f\u5a31\u4e50\u516c\u53f8\u4e5f\u8fdc\u79bbNing \u548cKickApps\u63d0\u4f9b\u7684\u7eaf\u7528\u6237\u793e\u533a\u3002”\u90a3\u662f\u4e00\u4e2a\u76ee\u524d\u65e0\u53ef\u638c\u63a7\u7684\u4e16\u754c\uff0c\u6df7\u6742\u7740\u8272\u60c5\u7f51\u7ad9\u53ca\u5176\u7c7b\uff0c” Ruxin\u8bf4\uff0c”\u90a3\u662f\u4e00\u4e2a\u76f2\u76ee\u7684\u6295\u8d44\u3002”<\/span><\/p>\n \u5e76\u975e\u6bcf\u4eba\u90fd\u5982\u6b64\u60b2\u89c2\u3002Facebook\u7684\u65e9\u671f\u6295\u8d44\u8005\u4e4b\u4e00Accel\u7684\u5408\u4f19\u4ebaAndrew Braccia\u8ba4\u4e3a\u5e7f\u544a\u8005\u6700\u7ec8\u4f1a\u63a5\u53d7\u793e\u4ea4\u7f51\u7ad9\u7684”\u6d3b\u6cfc\uff0c\u4e92\u52a8”\u7684\u7279\u6027\uff0c\u800c\u4e14\u7ec8\u5c06\u660e\u767d\u5176\u9b45\u529b\u6b63\u90e8\u5206\u6765\u81ea\u5176\u4e0d\u53ef\u77e5\u6027\u3002Facebook\u7684Palihapitiya\u5219\u5929\u771f\u5730\u8ba4\u4e3a”\u5185\u5bb9\u6bd4\u90bb\u6027”\u5728\u5b83\u7684\u7f51\u7ad9\u4e0a\u4e0d\u662f\u4e2a\u95ee\u9898\u3002Facebook\uff0c\u4ed6\u8bf4\uff0c\u62e5\u6709”\u5927\u91cf\u7684\u7528\u6237\u5185\u5bb9\u6838\u67e5\uff0c\u65e8\u5728\u8b66\u60d5\u4e0d\u5f97\u4f53\u7684\u5185\u5bb9\u3002”<\/span><\/p>\n \u4f46\u7528\u6237\u773c\u4e2d\u7684\u5f97\u4f53\u4e0e\u5e7f\u544a\u8005\u773c\u4e2d\u7684\u5f97\u4f53\u5927\u76f8\u5f84\u5ead\u3002\u8fd9\u6837\u7684\u7406\u8bba\u53ef\u80fd\u4e0d\u8db3\u4ee5\u8bf4\u670d\u5360\u4e86\u5e7f\u544a\u5e02\u573a\u5927\u591a\u6570\u7684\u6ce8\u610f\u5f62\u8c61\u7684\u5de8\u578b\u516c\u53f8\u3002\u800c\u4e14\uff0cPalihapitiya\uff0c\u4e0d\u7ba1\u6709\u610f\u8fd8\u662f\u65e0\u610f\uff0c\u4f3c\u4e4e\u4e0d\u5f97\u8981\u9886\uff1a\u5e7f\u544a\u8005\u4e0d\u559c\u6b22\u7c97\u9c81\u5185\u5bb9\u4e0d\u4ec5\u4ec5\u56e0\u4e3a\u8fd9\u53ef\u80fd\u4f1a\u5f71\u54cd\u5230\u4ed6\u4eec\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u66f4\u56e0\u4e3a\u770b\u8fd9\u4e9b\u5185\u5bb9\u7684\u4eba\u591a\u534a\u65e0\u610f\u8d2d\u4e70\u5e7f\u544a\u8005\u60f3\u8981\u51fa\u552e\u7684\u4ea7\u54c1\u3002<\/span><\/p>\n 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“\u6211\u4eec\u5bf9\u5b83\u4eec\u7684\u8981\u6c42\u8fc7\u9ad8\u3002\u5e7f\u544a\u652f\u51fa\u7684\u5206\u914d\u4f1a\u8ffd\u968f\u6d88\u8d39\u8005\uff0c\u800c\u73b0\u5728\uff0c\u5b83\u4eec\u5b8c\u5168\u9519\u4f4d\u4e86\u3002”<\/span><\/p>\n Roger McNamee\u575a\u6301Facebook\u5b9e\u5728\u592a\u8bf1\u4eba\uff0c\u592a\u6709\u7528\uff0c\u800c\u4e14\u6839\u57fa\u592a\u7262\u9760\uff0c\u5982\u679c\u4e0d\u76c8\u5229\u7684\u8bdd\u5b9e\u5728\u8bb2\u4e0d\u901a\u3002\u7b54\u6848\u662f\u5b58\u5728\u7684\uff0c\u867d\u7136\u4ed6\u8fd8\u6ca1\u627e\u5230\u3002McNamee\u8bf4\uff0c”\u6211\u4eec\u9700\u8981\u6709\u4eba\u53d1\u6325\u521b\u9020\u6027\u3002\u6211\u575a\u4fe1\u6709\u4e00\u5929Facebook\u4f1a\u6210\u529f\uff0c\u8bf4\u5230\u5e95\uff0c\u6211\u662f\u4e00\u4e2a\u6295\u8d44\u8005\uff0c\u5fc3\u5b58\u504f\u89c1\u65e0\u53ef\u907f\u514d\u3002”<\/span><\/p>\n Marc Canter\u6709\u4e00\u4e9b\u60f3\u6cd5\u3002\u8fd9\u4e2aMacroMedia\u7684\u521b\u59cb\u4eba\u4e4b\u4e00\u73b0\u5728\u662f\u5176\u6700\u9ad8\u884c\u653f\u5b98\u3002\u8fd9\u4e2a\u516c\u53f8\u5236\u9020\u7684\u793e\u4ea4\u7f51\u7ad9\u5de5\u5177PeopleAggregator\u65e8\u5728\u8ba9\u793e\u533a\uff0c\u5de5\u5177\uff0c\u641c\u7d22\u5f15\u64ce\uff0c\u4ee5\u53ca\u5176\u4ed6\u6240\u6709\u548cWeb 2.0\u76f8\u5173\u7684\u4e1c\u897f\u5168\u90e8\u90fd\u8054\u7cfb\u8d77\u6765\u3002\u4ed6\u8ba4\u4e3a\u5e7f\u544a\u6536\u5165\u5e94\u8be5\u53ea\u5360\u603b\u6536\u5165\u7684\u4e09\u5206\u4e4b\u4e00\u3002\u5176\u4ed6\u6536\u5165\u53ef\u4ee5\u6709\u975e\u5e38\u591a\u7684\u6765\u6e90\uff1a\u4eceCraig’s List\u5f0f\u7684\u7f51\u4e0a\u4e8c\u624b\u5e02\u573a\u5230\u97f3\u4e50\u4e0b\u8f7d\uff0c\u5230\u81ea\u521b\u54c1\u724c\u7684\u670d\u88c5\uff0c\u4ee5\u53ca\u65e0\u5e7f\u544a\u7684\u9ad8\u7ea7\u4ed8\u8d39\u670d\u52a1\u3002<\/span><\/p>\n Chamath Palihapitiya\u671f\u671bFacebook\u53ef\u4ee5\u901a\u8fc7\u5411\u7528\u6237\u51fa\u552e\u4e00\u7cfb\u5217\u7684\u6b64\u7c7b\u670d\u52a1\u4ee5\u83b7\u5f97\u6536\u5165\u3002\u8fd9\u4e2a\u7f51\u7ad9\u63a8\u51fa\u4e86\u4e00\u4e2a”\u793c\u7269”\u670d\u52a1\uff0c\u8ba9\u7528\u6237\u82b1\u771f\u7684\u94b1\u4e70\u7f51\u4e0a\u7535\u5b50\u793c\u7269\u9001\u7ed9\u670b\u53cb\uff0c\u6bd4\u5982\u4e00\u76d2\u7eb8\u5dfe\u7684\u56fe\u7247\uff0c\u4e0a\u9762\u8fd8\u8d34\u7740”\u8bf7\u597d\u8d77\u6765”\u7684\u7559\u8a00\u3002\u4ed6\u8fd8\u8bf4Facebook\u53ef\u80fd\u5728\u5c06\u6765\u4f1a\u4ece\u94fe\u63a5\u5728\u5176\u7f51\u7ad9\u4e0a\u7684\u5c0f\u5e94\u7528\u7a0b\u5e8f\u4e0a\u8d34\u7684\u5e7f\u544a\u5546\u8d5a\u5230\u94b1\u3002\u8fd9\u662f\u4e00\u9879\u6b63\u5728\u6210\u957f\u800c\u4e14\u5f88\u6709\u6f5c\u529b\u6210\u4e3a\u5176\u4e3b\u8981\u6536\u5165\u7684\u6765\u6e90\uff0c\u4f46\u5c31\u76ee\u524d\u6765\u8bf4\uff0c\u5e76\u65e0\u4efb\u4f55\u6536\u76ca\u3002<\/span><\/p>\n 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Boyd\u628a\u793e\u4ea4\u7f51\u7ad9\u4f5c\u4e3a\u4e00\u79cd\u6587\u5316\u73b0\u8c61\u6765\u7814\u7a76\u3002\u5979\u628a\u7f51\u4e0a\u70ed\u70b9\u63cf\u8ff0\u6210\u6d41\u884c\u9152\u5427\u3002”\u5f53\u4f60\u7684\u670b\u53cb\u5168\u90fd\u53bb\u67d0\u4e2a\u9152\u5427\u65f6\uff0c\u90a3\u9152\u5427\u663e\u5f97\u7099\u624b\u53ef\u70ed\u3002”\u5979\u8bf4\uff0c”\u63a5\u7740\u5404\u8272\u4eba\u7b49\u90fd\u8702\u62e5\u800c\u81f3\u3002\u5f53\u4f60\u7684\u524d\u7537\u53cb\/\u5973\u53cb\u5c31\u5728\u9152\u5427\u7684\u53e6\u4e00\u5934\u548c\u4e00\u4e2a\u75de\u5b50\u804a\u5929\uff0c\u90a3\u75de\u5b50\u8fd8\u5e26\u6765\u4e86\u81ea\u5df1\u7684\u9ed1\u5e2e\u5144\u5f1f\uff0c\u5373\u4fbf\u7a7a\u95f4\u4e0a\u90a3\u9152\u5427\u4e0d\u89c9\u5f97\u6324\uff0c\u5728\u793e\u4ea4\u89d2\u5ea6\u4e0a\u5df2\u7ecf\u663e\u5f97\u62e5\u6324\u4e0d\u582a\u3002\u7a76\u7adf\u8981\u591a\u4e45\uff0c\u4f60\u4f1a\u8bf4’\u6211\u53d7\u591f\u4e86\uff0c\u4e0d\u60f3\u518d\u6765\u4e86’\uff1f”<\/span><\/p>\n 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\u7a7a\u59d0\u5c06\u5979\u7684iphone\u9012\u7ed9\u5979\u3002\u5979\u7acb\u5373\u6253\u5f00\u4e86\u5979\u7684Facebook\u8d26\u6237\uff0c\u6ca1\u6709\u627e\u5e7f\u544a\uff0c\u4e5f\u6ca1\u6709\u6ce8\u610f\u5230\u5b83\u4eec\uff0c\u9664\u975e\u662f\u54ea\u4e2a\u5e7f\u544a\u59a8\u788d\u4e86\u5979\u3002\u5979\u53ea\u662f\u60f3\u8054\u7cfb\u5979\u7684\u670b\u53cb\uff0c\u4ec5\u6b64\u800c\u5df2\u3002<\/span><\/p>\n \u672c\u6587\u4f5c\u8005\u6ce2\u8fde\u7279\u00b7\u4e4c\u65af\u5854\u7279\uff08Bryant Urstadt\uff09\u540c\u65f6\u4e5f\u662f\u300a\u6eda\u77f3\u300b\u6742\u5fd7\uff08 Rolling Stone \uff09\u548c Harper’s\u6742\u5fd7\u7684\u4f5c\u8005\u3002<\/span><\/p>\n<\/div>\n<\/div>\n <\/p>\n iAmFisher \u901a\u8fc7 Google \u9605\u8bfb\u5668\u53d1\u9001\u7ed9\u60a8\u7684\u5185\u5bb9\uff1a &n … \u7ee7\u7eed\u9605\u8bfb\u793e\u4ea4\u7f51\u7ad9\u4e0d\u662f\u76c8\u5229\u5546\u52a1<\/span> <\/a><\/span><\/p>\n
\u9488\u5bf9\u8425\u9500\u662f\u4f20\u7edf\u5e7f\u544a\u7684\u6838\u5fc3\uff1a\u6bd4\u5982\u8bf4\uff0c\u5236\u8863\u5382\u5728\u300a\u65f6\u5c1a\u300b\u6742\u5fd7\u4e0a\u4f5c\u5e7f\u544a\u662f\u9488\u5bf9\u5bf9\u65f6\u5c1a\u6709\u5174\u8da3\u7684\u8bfb\u8005\u3002\u5728\u793e\u4ea4\u7f51\u7ad9\u7684\u60c5\u51b5\u4e0b\uff0c\u9488\u5bf9\u8425\u9500\u610f\u5473\u7740\u7ffb\u9605\u4f60\u7684\u6863\u6848\u4ece\u800c\u627e\u51fa\u4f60\u5bf9\u4ec0\u4e48\u611f\u5174\u8da3\u3002\u793e\u4ea4\u7f51\u7ad9\u5f80\u5f80\u6bd4\u5176\u5b83\u4efb\u4f55\u516c\u53f8\u66f4\u52a0\u4e86\u89e3\u4f60\uff0c\u4f60\u7684\u504f\u597d\u4ee5\u53ca\u4f60\u7684\u884c\u4e3a\u6a21\u5f0f\u3002\u6863\u6848\u66f4\u662f\u88ab\u8ba4\u4e3a\uff0c\u7528\u524d\u798f\u514b\u65af\u4e92\u52a8\u5a92\u4f53\u9ad8\u7ba1Ross Levinsohn\u7684\u8bdd\u6765\u8bf4\uff0c\u662f”\u6570\u636e\u9ec4\u91d1”\u3002\u5f00\u91c7\u8fd9\u5ea7\u91d1\u77ff\u662f\u793e\u4ea4\u7f51\u7ad9\u8d5a\u94b1\u7684\u6700\u4f73\u65b9\u5f0f\uff0c\u4f46\u8003\u8651\u5230\u7528\u6237\u5bf9\u9690\u79c1\u6743\u7684\u6001\u5ea6\uff0c\u8fd9\u53c8\u662f\u6700\u96be\u628a\u63e1\u5206\u5bf8\u7684\u3002<\/span><\/p>\n
Beacon\u662f\u4e00\u4e2a\u5e7f\u544a\u8005\u7684\u68a6\u60f3\uff0c\u540c\u65f6\uff0c\u6b63\u5982\u8bb8\u591a\u6709\u5229\u4e8e\u5e7f\u544a\u8005\u7684\u4e1c\u897f\uff0c\u8ba9\u5bfb\u5e38\u516c\u4f17\u975e\u5e38\u607c\u706b\u3002Beacon\u901a\u8fc7\u540cBlockbuster \uff08\u4e00\u5bb6DVD\u548c\u6e38\u620f\u51fa\u79df\u516c\u53f8\uff09\u548c eBay\uff08\u4e00\u5bb6\u7f51\u4e0a\u8d2d\u7269\u516c\u53f8\uff09\u4e4b\u7c7b\u5176\u5b83\u5546\u4e1a\u7f51\u7ad9\u7684\u5408\u4f5c\uff0c\u8ffd\u8e2a\u4e86Facebook\u7528\u6237\u7684\u8d2d\u4e70\u60c5\u51b5\uff0c\u5e76\u5c06\u8fd9\u4e9b\u8bb0\u5f55\u663e\u793a\u7ed9\u7528\u6237\u7684\u670b\u53cb\u3002<\/span><\/p>\n\u53ef\u4ece\u6b64\u5904\u5b8c\u6210\u7684\u64cd\u4f5c\uff1a<\/h3>\n
\n