\u8fd9\u7bc7\u6587\u7ae0\uff0c\u4e5f\u662f\u6211\u591a\u5370\u8c61\u7c7b\u5e7f\u544a\u7684\u611f\u53d7\u3002\u8981\u8c03\u67e5\uff0c\u6210\u672c\u5c31\u9ad8\u4e86\u3002<\/p>\n

<\/div>\n

iAmFisher \u901a\u8fc7 Google \u9605\u8bfb\u5668\u53d1\u9001\u7ed9\u60a8\u7684\u5185\u5bb9\uff1a<\/h3>\n<\/div>\n
<\/div>\n
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\n
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网络广告真实效果<\/a><\/div>\n<\/h2>\n
\u4e8e 08-12-17 \u901a\u8fc7 Mars Opinion<\/a> 作者：MarsOcean<\/div>\n

<\/p>\n
\u6700\u8fd1\u8fde\u7eed\u770b\u5230\u5f88\u591a\u7bc7\u6587\u7ae0\u5728\u653b\u51fb\u4f20\u7edf\u7684\u7f51\u7edc\u5e7f\u544a\u2014\u2014Banner\u5e7f\u544a\u4e4b\u7c7b\uff0c\u8bba\u70b9\u6b63\u786e\u4e0e\u5426\u4e0d\u8bba\uff0c\u4ee5\u7b80\u5355\u7684\u76d1\u63a7\u624b\u6bb5\u548c\u77ed\u671fROI\u6570\u636e\u6765\u8bc4\u5224Marketing\u6574\u4f53\u6295\u8d44\u56de\u62a5\u7387\u7684\u601d\u8def\u672c\u8eab\u5c31\u8fd8\u53ef\u4ee5\u518d\u8ba8\u8bba\u3002\u7f51\u7edc\u8425\u9500\u5728\u6570\u636e\u91c7\u96c6\u65b9\u9762\u7684\u5373\u65f6\u3001\u65b9\u4fbf\u548c\u4e30\u5bcc\u786e\u5b9e\u53ef\u4ee5\u8ba9\u6211\u4eec\u5bf9\u5e7f\u544a\u7684\u5b9e\u9645\u6548\u679c\u6709\u66f4\u591a\u7684\u4e86\u89e3\uff0c\u4f46\u662f\u8fd9\u4e9b\u77ed\u671fROI\u6570\u5b57\u672c\u8eab\u53ea\u662f\u4e8b\u5b9e\u7684\u4e00\u4e2a\u53cd\u6620\uff0c\u800c\u4e0d\u662f\u5b8c\u6574\u7684\u4e8b\u5b9e\uff0c\u5982\u679c\u6267\u8ff7\u4e8e\u8fd9\u4e9b\u6570\u5b57\uff0c\u800c\u5fd8\u6389\u5e7f\u544a\u5bf9\u4e8e\u4eba\u6f5c\u610f\u8bc6\u5f71\u54cd\u7684\u4e00\u9762\uff0c\u4ee5\u53ca\u5bf9\u4e8e\u53d7\u4f17\u957f\u671f\u884c\u4e3a\u5f71\u54cd\u7684\u4e00\u9762\uff0c\u5176\u5b9e\u5f88\u53ef\u80fd\u8d77\u5230\u53cd\u6548\u679c\u3002<\/p>\n
\u9996\u5148\uff0c\u76ee\u524d\u5927\u90e8\u5206\u76d1\u63a7\u7cfb\u7edf\u90fd\u975e\u5e38\u7b80\u5355\u7c97\u7cd9\uff0c\u4e0d\u4f1a\u7edf\u8ba1\u4e0d\u540cCampaign\u5728\u8d2d\u7269\u51b3\u7b56\u5468\u671f\u4e2d\u7684\u4e0d\u540c\u4f5c\u7528\uff0c\u6ca1\u6709\u533a\u5206\u65b0\u8001\u5ba2\u6237\u8ba2\u5355\uff0c\u66f4\u4e0d\u7528\u8bf4\u7efc\u5408\u8003\u8651\u4ea7\u54c1\u6bdb\u5229\u548c\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff0c\u5f97\u51fa\u7684\u6570\u636e\u5f80\u5f80\u975e\u5e38\u626d\u66f2\uff08\u5177\u4f53\u4f8b\u5b50\u8bf7\u53c2\u770b\u6211\u4e4b\u524d\u5199\u7684 \u600e\u6837\u76d1\u63a7\u548c\u8bc4\u4f30\u7f51\u7edc\u8425\u9500\u7684\u6548\u679c<\/a>\uff09\u3002<\/p>\n
\u66f4\u8fdb\u4e00\u6b65\uff0c\u5c31\u7b97\u662f\u6709\u4e86 \u975e\u5e38\u5b8c\u6574\u7684\u76d1\u63a7\u6a21\u578b<\/a>\uff0c\u4ee5\u76ee\u524d\u7684\u60c5\u51b5\u6765\u8bf4\u5927\u90e8\u5206\u76d1\u63a7\u8fd8\u662f\u57fa\u4e8eclick\u2014\u2014\u4e5f\u5c31\u662f\u53ea\u76d1\u63a7\u90a3\u4e9b\u70b9\u51fb\u4e86\u5e7f\u544a\u7684\u7528\u6237\u4ea7\u751f\u7684\u8ba2\u5355\uff0c\u8fd9\u6837\u5bf9\u4e8eBanner\u5e7f\u544a\u8fd9\u79cd\u4ee5\u4f20\u9012Impression\u4e3a\u4e3b\u8981\u529f\u80fd\u7684\u65b9\u5f0f\u5f88\u4e0d\u516c\u5e73\u2014\u2014\u5927\u90e8\u5206\u76d1\u63a7\u5e76\u6ca1\u6709\u8003\u8651”\u770b\u5230\u8fc7\u5e7f\u544a”\u5bf9\u4e8e\u6d88\u8d39\u8005\u957f\u671f\u884c\u4e3a\u7684\u5f71\u54cd\u3002\u7f8e\u56fd\u5f53\u524d\u7684\u9648\u5217\u5f0f\u5e7f\u544a\u70b9\u51fb\u7387\u4e0d\u52300.2%\uff08\u4e2d\u56fd\u5e94\u8be5\u4e5f\u4e0d\u4f1a\u9ad8\u591a\u5c11\u2014\u2014\u5982\u679c\u9664\u53bb\u4f5c\u5f0a\u6d41\u91cf\uff09\uff0c\u5e7f\u544a\u5bf9\u4e8e\u90a399.8%\u7684\u4eba\u4ea7\u751f\u7684\u957f\u671f\u5f71\u54cd\u662f\u4e0d\u80fd\u88ab\u4f20\u7edf\u7684\u76d1\u63a7\u548c\u8bc4\u4f30\u65b9\u5f0f\u8ddf\u8e2a\u5230\u7684\uff0c\u8fd9\u6837\u5c31\u5f88\u96be\u4ea7\u751f\u975e\u5e38\u8ba9\u4eba\u4fe1\u670d\u7684\u7ed3\u8bba\u3002<\/p>\n
\u4eca\u5929\u770b\u5230\u4e86\u4e00\u4efdcomScore\u51fa\u7684report\uff08\u53ef\u4ee5 \u70b9\u51fb\u8fd9\u91cc\u4e0b\u8f7d<\/a>\uff09\uff0c\u6709\u4e00\u4e9b\u5173\u4e8e\u7f51\u7edc\u5e7f\u544a\u5b9e\u9645\u6548\u679c\u7684\u76d1\u63a7\u6570\u636e\uff08”\u770b\u5230\u8fc7\u5e7f\u544a”\u4f1a\u5bf9\u6d88\u8d39\u8005\u4ea7\u751f\u4ec0\u4e48\u5f71\u54cd\uff09\uff0c\u8c03\u7814\u7684methodology\u4e5f\u6bd4\u8f83\u79d1\u5b66\uff08\u76f8\u5bf9\u4e8e\u5176\u4ed6\u516c\u53f8\u903b\u8f91\u6df7\u4e71\u7684report\u800c\u8a00\uff09\uff0c\u6211\u8282\u9009\u7ffb\u8bd1\u4e86\u51e0\u6bb5\uff0c\u5e0c\u671b\u53ef\u4ee5\u7ed9\u5927\u5bb6\u4e00\u4e9b\u53c2\u8003\u3002<\/p>\n
\u00a0<\/p>\n
\u4e3b\u8981\u7ed3\u8bba<\/strong><\/p>\n
\u770b\u5230\u8fc7\u5e7f\u544a\u53ef\u4ee5<\/p>\n
\n
\u589e\u52a046%\u7684\u6982\u7387\u8ba9\u7528\u6237\u5728\u63a5\u4e0b\u67654\u5468\u4e2d\u8bbf\u95ee\u7f51\u7ad9<\/li>\n
\u589e\u52a038%\u7684\u6982\u7387\u8ba9\u7528\u6237\u5728\u63a5\u4e0b\u67654\u5468\u4e2d\u641c\u7d22\u4f60\u7684\u54c1\u724c\u540d\u79f0<\/li>\n
\u589e\u52a027%\u7684\u6982\u7387\u8ba9\u6d88\u8d39\u8005\u5728\u7ebf\u8d2d\u4e70\u5e7f\u544a\u5ba3\u4f20\u7684\u4ea7\u54c1<\/li>\n
\u589e\u52a017%\u7684\u6982\u7387\u8ba9\u6d88\u8d39\u8005\u5728\u5e7f\u544a\u4e2d\u7684\u5546\u5e97\u8d2d\u7269<\/li>\n<\/ul>\n
\u62a5\u544a\u6570\u636e\u662f\u5982\u4f55\u5f97\u5230\u7684\uff1f<\/strong><\/p>\n
\n
comScore<\/a>\u5728200\u4e07\u7f51\u6c11\uff08100\u4e07\u5728\u7f8e\u56fd\uff09\u7684\u7535\u8111\u4e0a\u5b89\u88c5\u4e86\u4ed6\u4eec\u7684\u8f6f\u4ef6\uff0c\u8f6f\u4ef6\u8bb0\u5f55\u4e86\u7528\u6237\u4e00\u5207\u4e0a\u7f51\u884c\u4e3a\u3002\u8fd9\u6837\u91c7\u96c6\u7684\u6570\u636e\u6bd4\u5176\u5b83\u516c\u53f8\u57fa\u4e8ecookies\u7684\u8c03\u7814\u8981\u66f4\u5168\u9762\u548c\u51c6\u786e\u3002<\/li>\n
\u5f88\u591a\u5e7f\u544a\u516c\u53f8\u90fd\u5728\u5728\u7ebf\u5e7f\u544a\u4e2d\u52a0\u5165\u4e86comScore\u7684Tag\uff0c\u6240\u4ee5\u5f53\u90a3200\u4e07\u7f51\u6c11\u8bbf\u95ee\u7f51\u7ad9\u65f6\uff0ccomSore\u53ef\u4ee5\u77e5\u9053\u4ed6\u4eec\u770b\u5230\u4e86\u54ea\u4e9b\u5e7f\u544a\u3002<\/li>\n
comScore\u4f1a\u5c06”\u770b\u5230\u8fc7XX\u5e7f\u544a”\u548c”\u6ca1\u770b\u5230\u8fc7XX\u5e7f\u544a”\u7684\u65cf\u7fa4\u8fdb\u884c\u5bf9\u6bd4\u3002\u53e6\u5916\uff0c\u4e3a\u4e86\u4fdd\u8bc1\u5bf9\u7167\u7ec4\u8d28\u91cf\uff0ccomScore\u5bf9\u4e8e\u65cf\u7fa4\u90fd\u505a\u4e86\u7b5b\u9009\uff0c\u4fdd\u8bc1\u6d4b\u8bd5\u7ec4\u548c\u5bf9\u7167\u7ec4\u9664\u4e86\u770b\u5230\u7684\u5e7f\u544a\u4e0d\u540c\u4e4b\u5916\uff0c\u5176\u4ed6\u884c\u4e3a\u7279\u5f81\u90fd\u975e\u5e38\u8fd1\u4f3c\uff08\u8fd9\u70b9\u5f88\u91cd\u8981\uff09\u3002<\/li>\n<\/ul>\n
\u8be6\u7ec6\u6570\u636e<\/strong>\uff08Report\u91cc\u6709\u66f4\u8be6\u7ec6\u6570\u636e\uff0c\u70b9\u51fb\u8fd9\u91cc\u4e0b\u8f7d<\/a>\uff09<\/p>\n
1. \u770b\u5230\u8fc7\u5e7f\u544a\u7684\u4eba\uff0c\u6bd4\u6ca1\u6709\u770b\u5230\u8fc7\u5e7f\u544a\u7684\u4eba\uff0c\u66f4\u6709\u53ef\u80fd\u53bb\u4f60\u7f51\u7ad9\uff08\u867d\u7136\u5f53\u65f6\u76f4\u63a5\u70b9\u51fb\u5e7f\u544a\u7684\u4eba\u53ef\u80fd\u53ea\u67090.1%\uff09\uff0c\u5dee\u8ddd\u8fbe\u523046%\uff08\u6309\u884c\u4e1a\u5206\u7c7b\u7684\u8be6\u7ec6\u6570\u636e\u8bf7\u53c2\u770b\u539f\u6587\uff09\u3002\u5dee\u8ddd\u4f1a\u968f\u7740\u65f6\u95f4\u800c\u7f29\u5c0f\u3002<\/p>\n
$\"image\"$ <\/a> <\/p>\n
2. \u53ef\u662f\uff0c\u770b\u8fc7\u5e7f\u544a\u7684\u4eba\uff0c\u53bb\u8bbf\u95ee\u7ade\u4e89\u5bf9\u624b\u7f51\u7ad9\u7684\u6982\u7387\u4e5f\u4f1a\u589e\u52a0\u8d85\u8fc720%\u3002\uff08\u6309\u884c\u4e1a\u5206\u7c7b\u7684\u8be6\u7ec6\u6570\u636e\u8bf7\u53c2\u770b\u539f\u6587\uff09\uff0c\u5dee\u8ddd\u540c\u6837\u968f\u7740\u65f6\u95f4\u800c\u7f29\u5c0f\u3002<\/p>\n
3. \u6311\u6211\u6bd4\u8f83\u611f\u5174\u8da3\u7684\u96f6\u552e\u548c\u670d\u9970\u4e1a\u6765\u8bf4\uff0c\u5e7f\u544a\u5728\u7ed9\u81ea\u5df1\u5e26\u6765\u8bbf\u95ee\u91cf\u7684\u540c\u65f6\uff0c\u4e5f\u4f1a\u7ed9\u7ade\u4e89\u5bf9\u624b\u5e26\u53bb\u7c7b\u4f3c\u7684<\/strong>\uff08\u7a0d\u5c0f\uff09\u7684\u8bbf\u95ee\u91cf\uff08\u6df1\u84dd\u8272\u4ee3\u8868\u5e7f\u544a\u4e3b\u7f51\u7ad9\uff0c\u6d45\u84dd\u4ee3\u8868\u7ade\u4e89\u5bf9\u624b\u7f51\u7ad9\uff09\u3002<\/p>\n
$\"image\"$ <\/a> <\/p>\n
4. \u770b\u5230\u8fc7\u5e7f\u544a\u7684\u4eba\u66f4\u6709\u53ef\u80fd\u53bb\u641c\u7d22\u4f60\u7684\u54c1\u724c\u3002<\/p>\n
$\"image\"$ <\/a> <\/p>\n
5. \u5bf9\u4f60\u7ade\u4e89\u5bf9\u624b\u54c1\u724c\u7684\u641c\u7d22\u4e5f\u4f1a\u589e\u52a0\uff0c\u4f46\u662f\u589e\u5e45\u6ca1\u6709\u90a3\u4e48\u5927\u3002<\/p>\n
$\"image\"$ <\/a> <\/p>\n
6. \u5bf9\u4e8e\u96f6\u552e\u4e1a\u800c\u8a00\uff0c\u770b\u5230\u8fc7\u5e7f\u544a\u7684\u4eba\u66f4\u53ef\u80fd\u4ece\u4f60\u90a3\u91cc\u8d2d\u7269\u3002\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u6765\u8bf4\uff0c\u589e\u5e45\u9ad8\u8fbe42.1%\uff0c\u800c\u5bf9\u4e8e\u5b9e\u4f53\u5e97\uff0c\u589e\u5e45\u4e5f\u670910.1%\u3002\uff08\u539f\u6587\u6709\u66f4\u591a\u6570\u636e\uff09<\/p>\n
$\"image\"$ <\/a> <\/p>\n
7.\u00a0 \u5bf9\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u6765\u8bf4\uff0c\u641c\u7d22\u5f15\u64ce\u5e7f\u544a\u6bd4\u9648\u5217\u5f0f\u5e7f\u544a\u6548\u679c\u66f4\u597d\uff0c\u641c\u7d22\u5f15\u64ce\u5e7f\u544a\u7684\u5c55\u793a\u53ef\u4ee5\u63d0\u9ad8\u8d2d\u7269\u6982\u7387121%\uff0c\u800c\u9648\u5217\u5f0f\u5e7f\u544a\u53ea\u80fd\u63d0\u9ad842%\u3002\u4f46\u662f\uff0c\u9648\u5217\u5f0f\u5e7f\u544a\u5f80\u5f80\u80fd\u591f\u6bd4\u5173\u952e\u8bcd\u5e7f\u544a\u4ea7\u751f\u66f4\u591a\u7684Impression\uff08\u57fa\u672c\u4e0a\u662f10:1\u7684\u6bd4\u4f8b\uff09\uff0c\u6240\u4ee5\u7efc\u5408\u8d77\u6765\u770b\u5bf9\u4e8e\u9500\u552e\u7edd\u5bf9\u503c\u7684\u63d0\u5347\uff0c\u9648\u5217\u5f0f\u5e7f\u544a\u6548\u679c\u4f1a\u6bd4\u8f83\u660e\u663e\u3002<\/p>\n
8. \u5982\u679c\u6d88\u8d39\u8005\u770b\u5230\u8fc7\u4f60\u7684\u9648\u5217\u5f0f\u5e7f\u544a\uff0c\u53c8\u5728\u641c\u7d22\u65f6\u770b\u5230\u4e86\u4f60\u7684\u5173\u952e\u8bcd\u5e7f\u544a\uff0c\u8d2d\u7269\u6982\u7387\u589e\u52a0173%.<\/p>\n
$\"image\"$ <\/a><\/p>\n
\u76f8\u5173\u6587\u7ae0<\/h3>\n
\n
\u600e\u6837\u76d1\u63a7\u548c\u8bc4\u4f30\u7f51\u7edc\u8425\u9500\u7684\u6548\u679c<\/a><\/li>\n
\u51e0\u4ef6\u4e8b\u60c5<\/a><\/li>\n
\u8427\u6761\u65f6\u671f\u7684\u54c1\u724c\uff08\u641e\u7b11\u7684\uff09<\/a><\/li>\n
Engagement<\/a><\/li>\n<\/ul>\n<\/div>\n
<\/p>\n
<\/div>\n
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\n
\u53ef\u4ece\u6b64\u5904\u5b8c\u6210\u7684\u64cd\u4f5c\uff1a<\/h3>\n
\n
\u4f7f\u7528 Google \u9605\u8bfb\u5668<\/b>\u8ba2\u9605Mars Opinion<\/a><\/li>\n
\u5f00\u59cb\u4f7f\u7528 Google \u9605\u8bfb\u5668<\/a>\uff0c\u8f7b\u677e\u5730\u4e0e\u60a8\u559c\u7231\u7684\u6240\u6709\u7f51\u7ad9<\/b>\u4fdd\u6301\u540c\u6b65\u66f4\u65b0<\/li>\n<\/ul>\n<\/div>\n
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<\/div>\n","protected":false},"excerpt":{"rendered":"
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