Advanced Web Metrics<\/a>
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Tracking Bing in Google Analytics and other custom search engines<\/a> <\/p>\n

Posted:<\/span> 04 Jun 2009 02:48 AM PDT<\/p>\n

As you may have heard, bing.com<\/a> is the new search engine from Microsoft. This update allows you to track Bing as a search engine in Google Analytics with visitor keyword detail.<\/p>\n

Background<\/strong><\/p>\n

Search still has a long way to go in helping people efficiently find information other than for product search, so reading the Bing press release<\/a> certainly caught my attention. Although tracking bing.com<\/a> visitors in Google Analytics will take place automatically, the caveat is, that at present, it is reported as a standard referrer – as if a link from another website. That means it is not grouped with other search engines in your reports and no keyword information is available.<\/p>\n

Google will no doubt apply a fix in the near future. However, this post is an update to my tracking regional search engines hack<\/a> .<\/p>\n

The local search engine hack is a script that allows you to define your own list of specific search engines for Google Analytics. For example, by default, Google Analytics groups all Google organic searches a ‘google \/ organic’. But what if you wish to split this up for google.com<\/a> versus google.co.uk<\/a> versus google.cn<\/a> and all the other country specific domains? This hack enables this and allows you to define other regional specific engines such as naver.com<\/a> (Korea), Eniro.com (Sweden) etc. Over 100 regional specific search engines are now included, including bing.com<\/a>, and you can easily add your own (or ask me to add them here!).<\/p>\n

The Bing hack for Google Analytics<\/strong><\/p>\n

Using the script is straight forward – simply call it in your GATC before<\/strong> the function call _trackPageview(). For example, a modified GATC is as follows:<\/p>\n

<script type="text\/javascript">    var gaJsHost = (("https:" == document.location.protocol) ? "https:\/\/ssl<\/a>." : "http:\/\/www<\/a>."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com\/ga.js<\/a>' type='text\/javascript'%3E%3C\/script%3E")); <\/script>  <script type="text\/javascript"> \tvar pageTracker = _gat._getTracker("UA-123456-1"); <\/script>  <script src="http:\/\/www.advanced-web-metrics.com\/scripts\/custom_se-ga.js<\/a>" type="text\/javascript"><\/script><\/strong>  <script type="text\/javascript"> \tpageTracker._trackPageview(); <\/script><\/code> <\/pre>\nDon’t forget to change to your account number (UA-123456-1). If you are using the legacy urchin.js GATC, refer to the corresponding script in the Hacks section of this site<\/a> (Hack #2).<\/p>\n
Your Traffic Sources > Search Engines report will then look something like this:<\/p>\n
<\/a><\/p>\n
As always I would appreciate your comments\/feedback or just a simple rating by clicking on the stars.<\/p>\n
\n\u00a9 BClifton for Measuring Success<\/a>, 2009. | Permalink<\/a> | One comment<\/a> | Add to del.icio.us<\/a> 
 Post tags: bing<\/a>, search engine<\/a>, search engine optimisation<\/a>, search engines<\/a>, seo<\/a>
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Advanced Web Metrics<\/a> <\/a> <\/h1>\n<\/td>\n

Advanced Web Metrics<\/a>
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