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Behavioral retargeting<\/h1>\n

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From Wikipedia, the free encyclopedia<\/h3>\n

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Behavioral retargeting<\/b>\u00a0(also known as\u00a0behavioral search retargeting<\/b>, or simply,\u00a0retargeting<\/b>) is a form of online\u00a0targeted advertising<\/a>\u00a0by whichonline advertising<\/a>\u00a0is delivered to consumers based on previous Internet actions that did not in the past result in a\u00a0conversion<\/a>[<\/span>1]<\/span><\/a><\/sup><\/p>\n

Various\u00a0Internet Marketing<\/a>\u00a0companies have added retargeting to their list of methods of purchasing advertising.[<\/span>2]<\/span><\/a><\/sup><\/p>\n

Some companies, such as AdRoll\u00a0[<\/span>3]<\/span><\/a><\/sup>, Veruta or FetchBack, specialize in Retargeting. Retargeting helps companies advertise to the 98% of people who visit a website but leave without converting. This is done by displaying ads to the prospect as they surf the internet via various ad networks that the agency buys media from on behalf of their Business Customers. Most likely a company has spent marketing dollars to get a customer to their site in the first place, so the term Retargeting is derived from the concept of marketing to them again, however in a different manner.<\/p>\n

Studies suggest that a company needs to have seven different 'contacts' with a customer (on average) before they make a purchase. Retargeting is allowing companies to continue the marketing conversation with a customer after they leave a website. This form of behavioral targeting is a growing trend in the online marketing arena<\/p>\n

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[edit<\/a>]<\/span>References<\/span><\/h2>\n

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1. ^<\/a><\/b>\u00a0"To Recoup Click-through Losses, Redirect<\/a>". Search Insider. 2006-06-05.<\/span><\/span><\/li>\n
2. ^<\/a><\/b>\u00a0Isaac Scarborough (2006-07-06). "Behavioral Retargeting 101<\/a>". iMedia Connection.<\/span><\/span><\/li>\n
3. ^<\/a><\/b>\u00a0MG Siegler (2009-11-19). "Browse Before You Buy? AdRoll's RoundTrip is Targeting You.<\/a>". TechCrunch.<\/span><\/span><\/li>\n<\/ol>\n<\/div>\n
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   Categories<\/a>:\u00a0Advertising<\/a><\/span><\/div>\n<\/p><\/div>\n<\/div>\n

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